4 Pillars of Successful Digital Signage Campaigns

Integrators have the ability to provide guidance and advice to digital signage customers even after the display is up and running.

CI Staff

Whether it’s through increased operation efficiency or generating a return on investment, EmbedSignage believes that digital signage can benefit businesses all over the world.

With an industry that is predicted to hit in excess of $20 billion by 2020, digital signage is now recognized as a necessity in many aspects of business. And EmbedSignage believes it has the formula for a successful digital signage marketing campaign.

Integrators have the potential and capability to advise digital signage customers even after the display is up and running, especially when those customers are about to tackle a whole new realm of advertising and marketing. Check out EmbedSignage’s four pillars of a successful digital signage campaign.

Placement

According to EmbedSignage, the most important rules to remember when implementing digital signage solution are number one, location and number two, content.

Location, so that it reaches the desired audience at the right height and size so that it is legible and easily visible.

Content

Content can really make digital signage stand out from the crowd. Make sure it is relevant, easy to read and aesthetically pleasing.

Motion gets noticed much more than static content too, a study by Intel discovered that on average, animated content received five times more viewers than static and further found that the engagement was for a much longer period of time.

For those using video for sales, a DS-IQ study found that shorter ads of around 15 seconds lifted sales by more than 50% compared to a single 30 second advert.

Reliability

Reliability is key when operating a digital signage network.

For example the retailer highlighted earlier as seeing a 24% increase in footfall; if that display was constantly turning off and relying on staff to manually reboot regularly, this would have a significant negative impact on the overall business.

Hardware Spec

Commercial grade displays for digital signage are purpose built for extended use, durability, visibility and there is a wide range developed for specific environments.

For example, if content needs to be displayed outside or in a window, a display with appropriate brightness and contrast will be needed for maximum impact. If interactive content is displayed, making sure the touch display and associated media player are both responsive and powerful enough to deliver the content intended for the users.

Ensuring the right hardware is chosen to deliver the intended content in the intended environment is the final piece of the puzzle to ensure an engaging and powerful experience is delivered.

NEXT: 7 Industries Being Taken Over by Digital Signage

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