7 Reasons to Create, Follow a Budget
A budget is key for companies to be prepared for the year ahead. Here are some budgeting tips to follow.


January 02, 2013 By Daniel L. Newman

Let’s all aspire to have a better year in 2013, regardless of how good 2012 was.

In a matter of months, your organization will close the books on 2012 and start filling up a new set of financials for 2013. While the finalized statements of the years past is great for providing insight into what happened, it is equally important to start the planning process for what is to come in the year ahead.

I can’t tell you how many businesses do not prepare a budget for the year ahead. Others may prepare some type of budget, but it is done with minimal thought at best. Often this half-baked budget is nothing more than a document required by a bank or financial partner.

But a budget is more important than that. It is key for a company to engage in the necessary planning process to make sure they are ready for what the year ahead brings.

Of course, I have heard budgeting is a waste of time because no organization (big or small) knows what their sales are going to look like, or that it is just too time consuming for a small organization. These are merely excuses.

Here are seven reasons why creating a budget is well worth the time.

This has to do with looking back and then looking ahead. We all know that key areas of our businesses are seeing change in profit margin. This is common, but every percent of profit can have a massive impact on your profit on sales. Seeing how much profit you estimate creating based on your sales forecast. This top margin line will help better set your expense levels for SG&A [Selling, General and Administrative Expenses].

Click image to subscribe

The budget process provides an opportunity to review revenues from the past year as well as projected revenues with key suppliers. Given that our suppliers are key to our business performance, this information can be leveraged to have more meaningful conversations with this group of partners as the year gets started.

These discussions can be to work on pricing, discounts, terms or other mutually-beneficial agreements. Too many businesses wait for reason to speak with their key suppliers. It is always better to do this early, often and before you need them.

Since budgeting is done based on the year(s) preceding, it provides a wonderful opportunity to look at business trends. whether it be margins or a surprise increase in contract labor or software expense. Spotting trends in revenue, profit and expense provides a chance for a business to put a stop to those that are troublesome or capitalize on those that are beneficial. 

It is more important than ever that businesses are in their employees. This means hiring, education, trade shows, online learning and other hands-on training. Small businesses, as a whole, are awful at investing in their employees, primarily because time and resources are rarely available. But with the economy we are in where we are so invested in our employees, it is the continued education and investment that will often keep them with you. When you budget, set aside monies to handle this area. Call it learning, training or whatever you like. I like to call it “Retention” and it must be in your budget.

About the author

Daniel Newman is the Co-CEO of V3B and President of Broadsuite Media Group. Prior to this, Newman spent his entire career in various integration industry roles including CEO of United Visual, a 60-plus-year-old commercial integrator. A Part-time MBA instructor, he's also a contributing writer for Forbes, Entrepreneur, and The Huffington Post.
View all posts by Daniel L. Newman
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail

  • Latest
  • Blogs
  • Photos
  • Resources
Inside the High-Tech Real Time Crime Center That’s Keeping 110,000 City Residents Safe

Equipped with a CineMassive visualization system featuring four high-resolution video walls and several auxiliary displays, the Miami Gardens Police Department's Real Time Crime Center allows officials to monitor and stop crime quickly and efficiently.

The Inside Story: How DasNet Excels Against the Odds
NanoLumens ‘Tech-Orates’ Delaware North’s New Corporate Headquarters
Here’s to Whiskey and System Programming Blending Perfectly
How Christie Laser Projection Led to $200K-Plus in New Net Revenue
View more photo galleries

Recent comments

I recently met Dave while at a family gathering.  Not knowing his line of work or background we cordially…

Posted by Marc Wallace on 2016 10 19 · commented on
'Shining the Spotlight On David Salley, Whether He Likes It Or Not'.

Congratulations,  Mr. David Salley. It is fantastic to read about a young African American with the vision,…

Posted by Jocelyn White on 2016 10 19 · commented on
'How Technical, Business and Military Smarts Helped DasNet Excel Against the Odds'.

All information - audio, video, control, communication will be via digital pathways, wired and wireless. …

Posted by Fred Dobbs on 2016 10 16 · commented on
'Want to Succeed in AV 5 Years from Now? Get IT Centric'.

Great to see PSNI think expansion overseas. Long over due really. Congratulations

Posted by Robert Romano on 2016 10 16 · commented on
'PSNI Weighs International Expansion in 30th Anniversary Year'.