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8 Not-So-Obvious Lessons From Apple’s Steve Jobs
Jobs went against what most sales and marketing professionals preach, making him one of the most successful tech figures ever.

Article


July 12, 2012 | by Daniel L. Newman

Steve Jobs built the world’s most valuable company, breaking just about every business rule in the process. He focused on simplifying things for the consumer and delivering the market what it wants without asking for it to tell him what it wants.

Ironically, if you sit through any sales or marketing lecture, you will hear the opposite — that the customer will tell us what they want. Jobs simply didn’t agree.

For commercial integrators, there are some lessons to be learned.

Click here for 8 Not-So-Obvious Lessons From Steve Jobs

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About the author

Daniel L. Newman, currently serves as CEO of EOS, a company focused on offering cloud based management solutions for IT and A/V integrators. Newman has spent his entire career in various integration industry roles. Most recently, he was CEO of United Visual where he led all day to day operations for the 60-plus-year-old integrator. He's also a contributing writer for Huffington Post.
View all posts by Daniel L. Newman
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Recent comments

Craig,

Kudos on the article, and to Infocomm.  The user reviews will make AV-iQ much more valuable,…

Posted by Mark Coxon on 2013 05 20 · commented on
'InfoComm Overhauling AV-iQ Program'.

Mordy,

PrimeView is shipping Displays with HDBaseT embedded, Panasonic & Orion demonstrated products…

Posted by Micha Risling on 2013 05 09 · commented on
'HDBaseT Awareness Widespread Among Integrators'.

Micha,

My research has led me to believe that all the extender companies are clearly on board with…

Posted by Mordy on 2013 05 03 · commented on
'HDBaseT Awareness Widespread Among Integrators'.

I am sorry I haven’t gotten back to your response to my comments on the Marathon article.  All…

Posted by Disgusted! on 2013 04 29 · commented on
'Is It Possible to Secure a Marathon?'.