1 of 5
Take a Virtual Tour of Millennium Tower Boston
Prysm Olympic video wall helps sell space in the luxury Millennium…
 2 of 5
How to Compensate & Incentivize Sales Reps
You don’t want to overpay and undermine your profitability, but…
 3 of 5
Beyond ‘Go Get ‘Em’: Helping New Managers Succeed
Newly promoted managers often encounter unanticipated…
 4 of 5
Green Bay Packers Fans Leap for Lambeau Field Party Zones
The Atrium features brick architecture and glass windows, while…
 5 of 5
How to Maximize Productivity in New Office Spaces
A sophisticated AV system, video conferencing platform and sound…
A/V Alliances Form Worldwide Merger
AV Global Alliance, Global Presence Alliance include companies in 70 locations and five continents.


Global Presence Alliance
January 25, 2013 By D. Craig MacCormack

Two of the industry’s largest and most well-known alliances have joined forces. U.K.-based AVM Impact has agreed to merge its AV Global Alliance program with the Global Presence Alliance, which includes founding partner Whitlock.

The partnership is expected to “further strengthen the GPA’s position as the world’s leading alliance of audiovisual, videoconferencing and unified communications solutions and managed services providers,” according to a press release announcing the move.

AVM Impact, the new company created through the recent merger of AVM and Impact, had been successful in building an alliance network of A/V partners over recent years. Their recent acquisition of Impact, a founding partner of the GPA in Europe the Middle East and Asia (EMEA), created the opportunity the opportunity for the two alliances to become one.

With the merger, the GPA will welcome qualified partners in several new and larger geographic locations, which will “generate more opportunities for customers to realize the benefits of enterprise standards, consistent quality and global support,” according to the press release.

The move brings together partners in more than 70 locations across five continents covering every time zone. With more than 50 international companies already utilizing services from these organizations, “the intent is to raise much greater market awareness of the benefits of global collaboration through more concentrated marketing and customer case studies,” according to the partners.

“We are truly delighted to merge the AV Global Alliance within the GPA,” says Ed Cook, CEO of AVM Impact. “It is our aim to use this combined scale to develop ever more sophisticated engagement models and standards based solutions to meet the needs of our global customers.”

“I am very excited about the prospect of delivering a whole new level of service, which includes further improved global capabilities for our enterprise customers and partners,” he says.

Whitlock VP Julian Phillips agrees with Cook.

“The GPA and the AV Global Alliance have both been successful in raising market awareness and providing innovative global solutions,” he says. “Bringing the programs together makes it easier for customers and technology providers to select the most capable partner to help drive enterprise standards and global services.”

Work Smarter: Keep Ahead of the Competition

Keep up with the changing A/V world with Commercial Integrator. Each issue makes it easy to understand and apply the latest A/V trends and techniques — whether you deal with UHDTV, wireless AV, Digital Video/IPTV, networking, HDBaseT or HDMI.
It’s not enough to keep up with the competition. You need to stay ahead of them. Subscribe to Commercial Integrator today for the latest techniques and insights you need to drive your business.

About the author

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
View all posts by D. Craig MacCormack
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail

  • Latest
  • Blogs
  • Photos
  • Resources

Recent comments

Thanks for letting us know! We’ve added the link to the article. Or just click here:

Posted by Chelsea Cafiero on 2015 10 02 · commented on
'How to Compensate & Incentivize Sales Reps'.

The article mentions “Here’s an Onboarding Worksheet to help you get started.” but the link…

Posted by BC on 2015 10 02 · commented on
'How to Compensate & Incentivize Sales Reps'.

Thanks for your comment and explanation, Brad. We’re looking forward to what AV companies and others…

Posted by D. Craig MacCormack on 2015 10 01 · commented on
'InfoComm in Background as AV Month 2015 Kicks Off'.

Thanks for putting the spotlight on the AV industry, which is what AV Month (or Week) has always been about.…

Posted by Brad Grimes on 2015 10 01 · commented on
'InfoComm in Background as AV Month 2015 Kicks Off'.