February 27, 2013 By Tom LeBlanc
One way to summarize Almo Professional A/V’s objective at Digital Signage Expo 2013 is to stand out.
That doesn’t just mean getting DSE 2013 attendees to stop and check out the distributor’s booth; it’s also about helping its network of integrators create digital signage solutions that aren’t lost in a saturation of commercial video displays.
Related: Integration of Technology & Design
“We’re seeing major rollouts of signage with our integrators and it’s not just single panels, it’s video walls,” says Melody Craigmyle, VP of marketing for Almo Pro A/V. “Single panels just don’t grab attention anymore.”
During DSE 2013, Almo Pro A/V is focused on grabbing attention by educating integrators on how to simplify video wall design and installation.
“Video walls is a top growth area for the digital signage industry, however, for many integrators, there remains a lot questions about how to make all the pieces of an installation work together,” says Sam Taylor, executive VP and COO for Almo Professional A/V.
“We’ve focused our DSE 2013 booth around all the components needed to create video walls that aren’t highly complex. Not only can our partners streamline their purchasing by working through one source, they can also design completely customized video walls for their installs by working with Almo’s expert team of business development managers.”
It even has a booth theme: “The Writing Is on the Wall.”
Almo is showing DSE attendees a 47-inch LED video wall from LG, which will be displayed on Chief’s new video wall cart, Craigmyle says.
Also grabbing attention will be a NanoFlex flexible display from NanoLumens, a 55-inch Clarity Matrix video wall from Planar, a 4K ultra high-definition display from Sharp Professional and an outdoor display from SunBrite—all of which is powered by BrightSign media players.
One reason the video wall category is growing quickly, according to Craigmyle, is the consumer market is pushing the pro market. A 70-inch screen just doesn’t cut it anymore in a commercial space because consumers are accustomed to seeing TVs that large in their own living rooms. “They want that ‘wow factor,’ and the logistics of installing a super large commercial screen is, well, you can’t believe it.”
A cutting-edge video wall, however, offers thin, light, energy efficient panels with more flexibility than a large flat panel, she adds. “You can basically design around the space instead of trying to make a single panel fit.”
Besides video walls, Almo’s booth is focused on its relatively new manufacturer partnerships. That means a Planar Clarity Matrix video wall, a prominent NanoLumens display high atop the booth and its latest partner, Elo Touch Solutions.