NSCA Conference
TOP
STORIES
 1 of 5
AVI-SPL Creates Cityscape on Theater Stage
Integration pro AVI-SPL transforms the Grand Pavillion Theater at a Florida resort with projection mapping and innovative lighting effects.
 2 of 5
Increased Security Costs Boston Marathon its Innocence
Boston Strong sentiment will be out in full force this year, but so will police, surveillance cameras, and other new security measures.
 3 of 5
Luxury Apartment Lobby Features 15-Screen Digital Signage System
Integrator TVTi works with custom animation firm to create mind-blowing digital signage solution using 4K video for high-rise Chicago apartment complex lobby.
 4 of 5
Jaguars Lure Fans with Massive Scoreboard Renovations
The lowly Jacksonville Jaguars will become the latest team to hold a 'world's largest display' moniker when two 21,700-square-feet Daktronics boards, as well as other LED displays, cover EverBank Field next season.
 5 of 5
Advanced Helps SportsCentre Modernize
Installation at the Canadian SportsCentre studio creates three presentation areas with nearly seamless video walls.
AOL AV Video Chat Service Launches
AOL's new video chat service, AV, touts itself as the easiest of its kind to use.

Article


August 30, 2011 | by D. Craig MacCormack

America Online has joined the crowded video chat space, launching a beta version of a service it calls AV.

The question now is whether the service has the juice to compete with some of the well-established services and whether integrators will welcome the video chat newcomer into their toolboxes.

AOL is touting AV as the “easiest video chat experience ever,” saying users can chat for free with up to four people; instantly invite friends, avoid pesky log-ins and share pictures on social media services such as Facebook, Twitter, Tumblr.

Many of these perks sound familiar for those who’ve used other video chat services in the past, so you’ve got to wonder who exactly will use AV. Maybe the service’s name was a not-so-transparent attempt by AOL to appeal to commercial integrators and CE pros alike, but we’ll see if it works.

Or could it be that the market for AV is limited to the dinosaurs like me who, for some reason, have held onto their AOL email address for all these years? In that case, perhaps commercial integrators can target senior centers and other places where technology is more of a luxury than a necessity. Of course, the fact you only have to be 13 makes me wonder about that too.

So, the answer remains almost as elusive as the question of how many licks it takes to get to the center of a Tootsie Pop.

Have you heard about AV? What do you think of its potential? Will you recommend it to customers?

About the author

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
View all posts by D. Craig MacCormack
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
Webcast:
4K: There’s More Than Meets The Eye!

Join Kramer Electronics on April 16, 2014 for this free informative webinar which will discuss all of the reasons why UHDTV is a substantial upgrade from 2K. Register now!

White Paper: Introducing: New Rules of Customer Engagement
Webcast: Top Digital Signage Trends of 2014
White Paper: How to Find, Leverage and Manage Contract Workers
White Paper: Integrator’s Opportunity to Redefine Retail Market
White Paper: 2014 CI State of the Industry Report
Webcast: 4th Annual Integration Business Outlook Presented by CI & NSCA
White Paper: 12 Tactics of Highly Effective Audio Coaches
View more papers or webcasts



Recent comments

A good read, Robert. I would like to point out that, like doctors, lawyers almost always either are covered…

Posted by J. Peter Rich, Esq. on 2014 04 16 · commented on
'Avoid Getting Your Mother or Your Business Sued'.

Arlen, the Jaguars haven’t had a blackout since 2009.

Posted by Marty on 2014 04 16 · commented on
'Jaguars Lure Fans with Massive Scoreboard Renovations'.

Welcome to the police state! We should not accept living like this. This increased security only means the…

Posted by Tim Stoffel on 2014 04 15 · commented on
'Increased Security Costs Boston Marathon its Innocence'.

Nice article Robert. As fate would have it my day job (AV integrator) and my night job (formula1blog.com)…

Posted by Todd McCandless on 2014 03 25 · commented on
'Ferrari and IC Realtime Test 720-Degree Surveillance Camera on the Racetrack'.