You think you hang a TV on the wall better than the average integrator? Stop kidding yourself.

With the world of big-box stores, Amazon and iPad solutions, in customers’ eyes we are just another source of labor.

How do you position yourself as something more? Is your story that you have been in business for X amount of years, align yourself with top manufacturers and pride yourself on customer service?

Sorry, that isn’t good enough. Your competitors are saying the same thing.

How do you stand out in the prospective client’s mind in a sea of competition that is repeating an autonomic message?

I’ve rounded up four steps to set your company apart from other integrators and establish a unique selling proposition.

Click here to check them out.

View the 4 photos attached to this entry

       

View photos

About the author

Mark Coxon

Mark started his technology career at IBM in 2000 before migrating into AV integration in early 2002. He currently works at Orange ProAV, a division of Mad Systems Inc., where he helped the company transition from the niche Museum marketplace to the corporate, education, government, and retail markets. Mark lives in Orange County with Lesley, his wife of 11 years and his 3 children.

View all posts by Mark Coxon