TOP
STORIES
 1 of 5
Digital Signage Gets Spooky at 14-Acre Sports Complex
ConnectedSign installs 60 HD displays, including 12 interactive digital signage kiosks and a video wall, throughout 14-acre sports facility.
 2 of 5
Inside Atlanta’s High-Profile Security Control Rooms
In conjunction with its hosting this year's recently completed ASIS annual Seminar and Exhibits, media members took a tour of security operations and command centers around Atlanta.
 3 of 5
7 Super-Scary Wiring Scenarios
CI is bringing back our Halloween-themed guide to feeling great about your company's wiring techniques. What's the worst wiring scenario you've encountered?
 4 of 5
ESPN Makes Digital Splash with Eye-Popping SportsCenter Upgrade
Mobile displays, video floor, social media wall among many highlights of the new SportsCenter digital studio DC-2.
 5 of 5
Mission Critical 411 on Control Room Integration
Integrators with long histories in this space discuss how projects and customer demands are different than others.
Barneys, Disney Create Electric Holiday Window Display
The Electric Holiday window display at Barneys flagship store uses 425 Christie MicroTiles to show a digital short of Disney characters strutting the runway.

Article


Christie recently installed 425 of it MicroTiles across eight windows of Barney’s New York store to create "Electric Holiday," a multimedia presentation highlighted by a digitally-animated, moving art short featuring Disney characters as they strut the runway in original designer clothes.
December 11, 2012 | by D. Craig MacCormack

Nothing signals the start of the holiday season in New York City like the launch of the annual department store window displays, which date back to the 1920s.

The Barneys flagship store on Madison Avenue brought Disney to the Big Apple in 2012, with the help of 425 Christie MicroTiles in eight windows and two floors across a city block.

This ambitious and highly popular eight-minute display, which runs on a loop through early January 2013, includes about 565 square feet of Christie MicroTiles digital canvas, 50 million pixels of resolution, 15 simultaneous HD video streams, 476 square feet of Traxon mesh, 600 feet of A-Deco Pixel strings and five d3 media servers. It’s a play on the popular Electric Light Parade that’s graced the streets of Walt Disney World and Disneyland for decades.

“We had to figure out how to tell a story that incorporated these whimsical and sculptural windows, and we knew Barneys is good at being able to dimensionalize and physicalize what they’re doing,” says Emanuel Treeson, principal designer at NYXdesign, the lead designer on the project, who worked Abigail Rosen-Holmes (media designer) and Brian Gale (production designer) on the project.

Barneys has had holiday-themed shows in previous years featuring Lady Gaga, Saturday Night Live and other pop culture legends. They took on Disney in 2012 and that meant finding a way to ramp up the entertainment value even more.

“Disney is all about taking you on a narrative journey. We knew the jewel in the crown for this journey was going to be the video where Minnie has a daydream about Fashion Week in Paris,” says Treeson. “With Disney, the creative is everything, so it became a challenge for us of what would fit and how we could put it in this confined box. We also didn’t want it to feel like you were looking at an electronics store. It had to feel like Barneys and Disney.”

At the same time, Treeson knew in New York at the holidays, this show had to be special.

“Everyone tries to do something different,” he says. “There’s a bit of one-upsmanship involved in it.”

Lighting Up The Holidays
The Electric Holiday show runs across four windows on each of the first two floors of the retailer’s flagship store, running about 13 or 14 feet across, 10 feet high and six feet deep. Because MicroTiles can stack, rotate and be rearranged easily and bring with them high-quality images and a low power draw, they were the perfect canvas for this “sculpture,” Treeson says.

View the 7 photos attached to this entry
             
View photos
About the author

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
View all posts by D. Craig MacCormack
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
Advanced Places Projection in Back, Control Up Front

Toronto Transit Commission elects Advanced to update control room with 80” Delta Displays rear projection LED cube video wall, guaranteeing 24/7 footage of the city’s transportation system.

Digital Signage Gets Spooky at 14-Acre Sports Complex
Inside Atlanta’s High-Profile Security Control Rooms
7 Super-Scary Wiring Scenarios
InFocus LiteShow 4 Transmits Digital Content to Projectors & Displays
View more photo galleries
White Paper:
5 Ways to Profit While Saving Clients’ Money on Utilities

How integrators can leverage power management, lighting control, HVAC, uninterruptable power supplies and room management systems increase revenue while offering customers solid ROI.

White Paper: Campuses Banking on Emergency Notification, Upgrades
Webcast: Unscrambling Your AVB, HDBaseT Questions
White Paper: Technology Brief on Control Rooms
White Paper: The Voice: How to Design Emergency Communication Systems with Announcements
White Paper: Digital Signs of the Times
White Paper: A Snapshot of the Onsite Freelance & Contractor Workforce
Webcast: 7 Ways an Integrator Can Save Clients Money on Utility Costs
View more papers or webcasts



Recent comments

I had actually pulled back a comment that I had sent to post yesterday, however in follow up to the last posted…

Posted by Corey Moss on 2014 10 30 · commented on
'An IT Guy’s Guide to ‘Talking Legacy AV''.

I agree with Mr. D’Angelo.  There was a message in here worth discussing seriously, as Mr. Danto…

Posted by Mark Coxon on 2014 10 30 · commented on
'An IT Guy’s Guide to ‘Talking Legacy AV''.

I think the road to hell was paved with good intentions here.  I’m a little surprised at this though. …

Posted by Joey D'Angelo on 2014 10 30 · commented on
'An IT Guy’s Guide to ‘Talking Legacy AV''.

Mr. Danto,

My letter had nothing to do with driving viewers to a new site sir and everything to do…

Posted by Mark Coxon on 2014 10 29 · commented on
'An IT Guy’s Guide to ‘Talking Legacy AV''.