TOP
STORIES
 1 of 5
FBI Wall of Honor Celebrates Fallen Heroes
Interactive 55-inch touchscreen display in each office remembers those who’ve died on the job.
 2 of 5
Meet the 2014 CI Industry Leaders
CI recognizes these 50 firms as the top integrators serving 12 key verticals and analyzes how to succeed and fail in each.
 3 of 5
NYC Skyline or 288’ Video Wall? This Firm Chose Both
State-of-the-art AV system installed at Havas Group's new headquarter office delivers HD content to 250 rooms and includes an 8-foot by 36-foot multi-purpose video presentation system.
 4 of 5
Ferri Lights Up All-LED SportsCenter Studio
Lighting design company Ferri installs more than 1000 fixtures in Bristol, Conn. flagship, also lights LA studio.
 5 of 5
Pitfalls and Profits of Working with Family, Friends
Like any other industry, commercial integration has its share of spouse-, family- and friend-run businesses. So what’s the secret to this marriage of work and personal life?
Barneys, Disney Create Electric Holiday Window Display
The Electric Holiday window display at Barneys flagship store uses 425 Christie MicroTiles to show a digital short of Disney characters strutting the runway.

Article


Christie recently installed 425 of it MicroTiles across eight windows of Barney’s New York store to create "Electric Holiday," a multimedia presentation highlighted by a digitally-animated, moving art short featuring Disney characters as they strut the runway in original designer clothes.
December 11, 2012 | by D. Craig MacCormack

Nothing signals the start of the holiday season in New York City like the launch of the annual department store window displays, which date back to the 1920s.

The Barneys flagship store on Madison Avenue brought Disney to the Big Apple in 2012, with the help of 425 Christie MicroTiles in eight windows and two floors across a city block.

This ambitious and highly popular eight-minute display, which runs on a loop through early January 2013, includes about 565 square feet of Christie MicroTiles digital canvas, 50 million pixels of resolution, 15 simultaneous HD video streams, 476 square feet of Traxon mesh, 600 feet of A-Deco Pixel strings and five d3 media servers. It’s a play on the popular Electric Light Parade that’s graced the streets of Walt Disney World and Disneyland for decades.

“We had to figure out how to tell a story that incorporated these whimsical and sculptural windows, and we knew Barneys is good at being able to dimensionalize and physicalize what they’re doing,” says Emanuel Treeson, principal designer at NYXdesign, the lead designer on the project, who worked Abigail Rosen-Holmes (media designer) and Brian Gale (production designer) on the project.

Barneys has had holiday-themed shows in previous years featuring Lady Gaga, Saturday Night Live and other pop culture legends. They took on Disney in 2012 and that meant finding a way to ramp up the entertainment value even more.

“Disney is all about taking you on a narrative journey. We knew the jewel in the crown for this journey was going to be the video where Minnie has a daydream about Fashion Week in Paris,” says Treeson. “With Disney, the creative is everything, so it became a challenge for us of what would fit and how we could put it in this confined box. We also didn’t want it to feel like you were looking at an electronics store. It had to feel like Barneys and Disney.”

At the same time, Treeson knew in New York at the holidays, this show had to be special.

“Everyone tries to do something different,” he says. “There’s a bit of one-upsmanship involved in it.”

Lighting Up The Holidays
The Electric Holiday show runs across four windows on each of the first two floors of the retailer’s flagship store, running about 13 or 14 feet across, 10 feet high and six feet deep. Because MicroTiles can stack, rotate and be rearranged easily and bring with them high-quality images and a low power draw, they were the perfect canvas for this “sculpture,” Treeson says.

View the 7 photos attached to this entry
             
View photos
About the author

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
View all posts by D. Craig MacCormack
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources



Recent comments

Casey - another great project! 


Your design and implementation came out a amazing!

Posted by Chanan Averbuch on 2014 07 10 · commented on
'Getting 'Serious' About Boa Lounge Upgrade'.

The question is, will Microsoft join Microsoft at Inforcomm 2015?

Posted by Richard McLeland-Wieser on 2014 06 29 · commented on
'Will Apple Join Microsoft, Google for InfoComm 2015?'.

VFI was a huge winner at Infocomm, with our newly introduced line of Electric lift furniture.  I have…

Posted by Mike Skinner on 2014 06 27 · commented on
'Who Won, Who Lost InfoComm 2014?'.

I agree with Jay, very disappointing.  MS really wasn’t there.  I had hope to speak to a rep…

Posted by Sound Emperor on 2014 06 24 · commented on
'UPDATED: Go Inside Microsoft's Exhibit Booth at InfoComm 2014'.