Barneys, Disney Create Electric Holiday Window Display
The Electric Holiday window display at Barneys flagship store uses 425 Christie MicroTiles to show a digital short of Disney characters strutting the runway.

Article


Christie recently installed 425 of it MicroTiles across eight windows of Barney’s New York store to create "Electric Holiday," a multimedia presentation highlighted by a digitally-animated, moving art short featuring Disney characters as they strut the runway in original designer clothes.
December 11, 2012 By D. Craig MacCormack

Nothing signals the start of the holiday season in New York City like the launch of the annual department store window displays, which date back to the 1920s.

The Barneys flagship store on Madison Avenue brought Disney to the Big Apple in 2012, with the help of 425 Christie MicroTiles in eight windows and two floors across a city block.

This ambitious and highly popular eight-minute display, which runs on a loop through early January 2013, includes about 565 square feet of Christie MicroTiles digital canvas, 50 million pixels of resolution, 15 simultaneous HD video streams, 476 square feet of Traxon mesh, 600 feet of A-Deco Pixel strings and five d3 media servers. It’s a play on the popular Electric Light Parade that’s graced the streets of Walt Disney World and Disneyland for decades.

“We had to figure out how to tell a story that incorporated these whimsical and sculptural windows, and we knew Barneys is good at being able to dimensionalize and physicalize what they’re doing,” says Emanuel Treeson, principal designer at NYXdesign, the lead designer on the project, who worked Abigail Rosen-Holmes (media designer) and Brian Gale (production designer) on the project.

Barneys has had holiday-themed shows in previous years featuring Lady Gaga, Saturday Night Live and other pop culture legends. They took on Disney in 2012 and that meant finding a way to ramp up the entertainment value even more.

“Disney is all about taking you on a narrative journey. We knew the jewel in the crown for this journey was going to be the video where Minnie has a daydream about Fashion Week in Paris,” says Treeson. “With Disney, the creative is everything, so it became a challenge for us of what would fit and how we could put it in this confined box. We also didn’t want it to feel like you were looking at an electronics store. It had to feel like Barneys and Disney.”

At the same time, Treeson knew in New York at the holidays, this show had to be special.

“Everyone tries to do something different,” he says. “There’s a bit of one-upsmanship involved in it.”

Lighting Up The Holidays
The Electric Holiday show runs across four windows on each of the first two floors of the retailer’s flagship store, running about 13 or 14 feet across, 10 feet high and six feet deep. Because MicroTiles can stack, rotate and be rearranged easily and bring with them high-quality images and a low power draw, they were the perfect canvas for this “sculpture,” Treeson says.

View the 7 photos attached to this entry
             
View photos
About the author

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
View all posts by D. Craig MacCormack
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
White Paper:
Ignorance, Defiance on ADA Compliance Among Regulatory Nightmares

Many integrators still don’t know everything they’re supposed to be doing — from ADA to new overtime rules to EPA compliance and more — possibly bogged down by laws they are unable to keep up with.

White Paper: Secrets to Installing Outdoor Audio-Video Safely
White Paper: New Standard Revs Up Networking Game
White Paper: 7 Tips for Rolling Out University Digital Signage
White Paper: From Chaos to Control - Your Guide to Business Efficiency
White Paper: The Ultimate Guide to As-a-Service
White Paper: IP Meets IoT: Choosing the Right Technology for the Future of Building Automation
Webcast: How Selling Broadband Services Can Boost Monthly Revenue
View more papers or webcasts


Recent comments

You may want to check out the Case Study from one of our partners, Arrive Systems, on mobile collaboration…

Posted by rhods on 2016 07 28 · commented on
'Why You Don't Have to Start from Scratch When Designing Higher Ed Huddle Rooms'.

D-A-T-A

Posted by Tom LeBlanc on 2016 07 25 · commented on
'The Little 4-Letter Word Your Customers Want Most'.

Maybe I missed something, what is the little 4-letter word?

Posted by eolsen@unifiedav.com on 2016 07 25 · commented on
'The Little 4-Letter Word Your Customers Want Most'.

Mike;

Great to hear. Nice selection and focus on the AV Integrator.

What section of InfoComm…

Posted by Tucker on 2016 06 22 · commented on
'Lights Out: How Integrators are Missing Opportunities in the Lighting Sector'.