Barneys, Disney Create Electric Holiday Window Display
The Electric Holiday window display at Barneys flagship store uses 425 Christie MicroTiles to show a digital short of Disney characters strutting the runway.


Christie recently installed 425 of it MicroTiles across eight windows of Barney’s New York store to create "Electric Holiday," a multimedia presentation highlighted by a digitally-animated, moving art short featuring Disney characters as they strut the runway in original designer clothes.
December 11, 2012 By D. Craig MacCormack

Nothing signals the start of the holiday season in New York City like the launch of the annual department store window displays, which date back to the 1920s.

The Barneys flagship store on Madison Avenue brought Disney to the Big Apple in 2012, with the help of 425 Christie MicroTiles in eight windows and two floors across a city block.

This ambitious and highly popular eight-minute display, which runs on a loop through early January 2013, includes about 565 square feet of Christie MicroTiles digital canvas, 50 million pixels of resolution, 15 simultaneous HD video streams, 476 square feet of Traxon mesh, 600 feet of A-Deco Pixel strings and five d3 media servers. It’s a play on the popular Electric Light Parade that’s graced the streets of Walt Disney World and Disneyland for decades.

“We had to figure out how to tell a story that incorporated these whimsical and sculptural windows, and we knew Barneys is good at being able to dimensionalize and physicalize what they’re doing,” says Emanuel Treeson, principal designer at NYXdesign, the lead designer on the project, who worked Abigail Rosen-Holmes (media designer) and Brian Gale (production designer) on the project.

Barneys has had holiday-themed shows in previous years featuring Lady Gaga, Saturday Night Live and other pop culture legends. They took on Disney in 2012 and that meant finding a way to ramp up the entertainment value even more.

“Disney is all about taking you on a narrative journey. We knew the jewel in the crown for this journey was going to be the video where Minnie has a daydream about Fashion Week in Paris,” says Treeson. “With Disney, the creative is everything, so it became a challenge for us of what would fit and how we could put it in this confined box. We also didn’t want it to feel like you were looking at an electronics store. It had to feel like Barneys and Disney.”

At the same time, Treeson knew in New York at the holidays, this show had to be special.

“Everyone tries to do something different,” he says. “There’s a bit of one-upsmanship involved in it.”

Lighting Up The Holidays
The Electric Holiday show runs across four windows on each of the first two floors of the retailer’s flagship store, running about 13 or 14 feet across, 10 feet high and six feet deep. Because MicroTiles can stack, rotate and be rearranged easily and bring with them high-quality images and a low power draw, they were the perfect canvas for this “sculpture,” Treeson says.

View the 7 photos attached to this entry
View photos
About the author

Craig MacCormack is a veteran journalist with more than 20 years of experience covering local and national news and sports as well as architecture and engineering before moving into his current role. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
View all posts by D. Craig MacCormack
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail

  • Latest
  • Blogs
  • Photos
  • Resources
Atlona Shipping Integrated 4K Collaboration System

Offering 4K AV switching, USB and HDMI extension and system control for PC-based conferencing using Skype for Business, WebEx and GoToMeeting cloud services, Atlona's solution is designed for use with cloud-based collaboration system links hub with multiple sources to display and camera along one cable.

How Offering Environmental Detection Can Open RMR Floodgates
26 Business Management Tips You Need to Put Into Action Now
Colorado State Emergency Operations Center Achieves Real-Time Disaster Monitoring with Video Walls
CI Editors Get AV Version of Red Sox Fantasy Camp
View more news
Inside the High-Tech Real Time Crime Center That’s Keeping 110,000 City Residents Safe

Equipped with a CineMassive visualization system featuring four high-resolution video walls and several auxiliary displays, the Miami Gardens Police Department's Real Time Crime Center allows officials to monitor and stop crime quickly and efficiently.

The Inside Story: How DasNet Excels Against the Odds
NanoLumens ‘Tech-Orates’ Delaware North’s New Corporate Headquarters
Here’s to Whiskey and System Programming Blending Perfectly
How Christie Laser Projection Led to $200K-Plus in New Net Revenue
View more photo galleries

Recent comments

I recently met Dave while at a family gathering.  Not knowing his line of work or background we cordially…

Posted by Marc Wallace on 2016 10 19 · commented on
'Shining the Spotlight On David Salley, Whether He Likes It Or Not'.

Congratulations,  Mr. David Salley. It is fantastic to read about a young African American with the vision,…

Posted by Jocelyn White on 2016 10 19 · commented on
'How Technical, Business and Military Smarts Helped DasNet Excel Against the Odds'.

All information - audio, video, control, communication will be via digital pathways, wired and wireless. …

Posted by Fred Dobbs on 2016 10 16 · commented on
'Want to Succeed in AV 5 Years from Now? Get IT Centric'.

Great to see PSNI think expansion overseas. Long over due really. Congratulations

Posted by Robert Romano on 2016 10 16 · commented on
'PSNI Weighs International Expansion in 30th Anniversary Year'.