TOP
STORIES
 1 of 5
Netflix's 'House of Cards' Puts AMX in the White House
Producers of popular Netflix TV show contacted AMX to ensure complete accuracy in TV depiction of United States White House communications.
 2 of 5
5,000 Cute Animals and Some Tech Stuff Too
Toronto Zoo boosts digital signage and advertising real estate, supports energy conservation with weatherproof displays from SunBriteTV.
 3 of 5
The Scoop on 6 Popular Collaboration Platforms
You need to know the ins and outs of these unified communication, collaboration and huddle room solutions in order to make the best recommendation to your clients.
 4 of 5
Flashback Friday: 11 High-Tech March Madness Arenas of 2014
These NCAA championship arenas are fully equipped with stunning video displays and on-site support from Daktronics.
 5 of 5
11 Award-Winning Digital Signage Projects at DSE
Best and brightest digital signage installations and content creation honored at Digital Signage Expo 2015. Obscura Digital wins Apex Award of the Year.
Best Buy Leverages BrightSign Digital Signage Players
Display case maker LifeProof uses BrightSign players to power 1,600 displays in 800 U.S.-based Best Buy stores.

Article


LifeProof display cases with BrightSign HD1020 digital signage player in Best Buy
January 09, 2013 By CI Staff

If you walk into a one of Best Buy’s 800 U.S.-based stores you probably won’t notice the BrightSign digital signage solutions—but they’re there.

LifeProof, a manufacturer of cases for Apple iPhones and iPads, is using 1,600 displays in 800 Best Buy locations. The compact BrightSign HD1020 digital signage players fit nicely into LifeProof’s POP displays, allowing customers to focus on the content.

“Installations like these highlight the many benefits of our solid-state players, and we were happy to deliver a robust solution that helped LifeProof merchandize its products in an impactful, compelling way,” says Jeff Hastings, BrightSign’s CEO.

BrightSign Best Buy

From a BrightSign press release:

BrightSign’s players power sleek-looking, inline POP displays that integrate seamlessly into the store shelf. A landscape-oriented touch-screen anchors the display, surrounded by the various LifeProof products that are featured in a series of touch-interactive video vignettes that showcase the products’ key features. This “virtual salesperson” conveys LifeProof’s messaging with clarity and charm …

“We needed a POP display that reflects the value of the LifeProof brand and vividly articulates the value of our products,” said Kyle Ballarta, Marketing Director at LifeProof. “BrightSign made it possible to deliver the interactive content necessary to successfully convey how our products give our customers the freedom to use their mobile device anywhere and everywhere their day takes them.”

… In terms of cost, BrightSign offered LifeProof several advantages. With roughly 1,600 HD1020 players deployed in Best Buy stores across the country, the affordability of the players themselves gave LifeProof a cost-effective way to deploy the displays in all 800 stores while keeping the up-front costs well within budget. And with an uptime rate greater than 99.9 percent, BrightSign’s players gave LifeProof the peace of mind that they could install the displays and nearly eliminate future maintenance costs altogether.

 

Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources



Recent comments

Thanks for your comment, Kaleo. InfoComm itself is not criticizing its members for not making the $2,000 commitment.…

Posted by D. Craig MacCormack on 2015 03 23 · commented on
'Kudos to InfoComm, Shame on Its Members'.

I agree with Max.  I would rather hire someone who wants to be in our awesome industry.  I don’t…

Posted by Kaleo Lee on 2015 03 23 · commented on
'Kudos to InfoComm, Shame on Its Members'.

Thanks for your comment, Max. The headline is supposed to convey that I think it’s a good thing InfoComm…

Posted by D. Craig MacCormack on 2015 03 20 · commented on
'Kudos to InfoComm, Shame on Its Members'.

The title of this article is misleading.  Infocomm IS its members.  You can’t say shame on…

Posted by Max Kopsho on 2015 03 20 · commented on
'Kudos to InfoComm, Shame on Its Members'.