January 09, 2013 By CI Staff
If you walk into a one of Best Buy’s 800 U.S.-based stores you probably won’t notice the BrightSign digital signage solutions—but they’re there.
LifeProof, a manufacturer of cases for Apple iPhones and iPads, is using 1,600 displays in 800 Best Buy locations. The compact BrightSign HD1020 digital signage players fit nicely into LifeProof’s POP displays, allowing customers to focus on the content.
“Installations like these highlight the many benefits of our solid-state players, and we were happy to deliver a robust solution that helped LifeProof merchandize its products in an impactful, compelling way,” says Jeff Hastings, BrightSign’s CEO.
From a BrightSign press release:
BrightSign’s players power sleek-looking, inline POP displays that integrate seamlessly into the store shelf. A landscape-oriented touch-screen anchors the display, surrounded by the various LifeProof products that are featured in a series of touch-interactive video vignettes that showcase the products’ key features. This “virtual salesperson” conveys LifeProof’s messaging with clarity and charm …
“We needed a POP display that reflects the value of the LifeProof brand and vividly articulates the value of our products,” said Kyle Ballarta, Marketing Director at LifeProof. “BrightSign made it possible to deliver the interactive content necessary to successfully convey how our products give our customers the freedom to use their mobile device anywhere and everywhere their day takes them.”
… In terms of cost, BrightSign offered LifeProof several advantages. With roughly 1,600 HD1020 players deployed in Best Buy stores across the country, the affordability of the players themselves gave LifeProof a cost-effective way to deploy the displays in all 800 stores while keeping the up-front costs well within budget. And with an uptime rate greater than 99.9 percent, BrightSign’s players gave LifeProof the peace of mind that they could install the displays and nearly eliminate future maintenance costs altogether.