TOP
STORIES
 1 of 5
Red Thread: Furniture Company or Change Agent?
Born out of an office furniture manufacturer, Red Thread is having different audio-video conversations than any other integrator — and clients like what it’s saying.
 2 of 5
AV, Sports and Beer… with a Chance of Meatballs
Integrator Real Sound uses JBL speakers, Crown amplifiers, Crimson AV and Key Digital cables to send audio and video throughout this unique three-level building.
 3 of 5
Top 40 CI Influencers Under 40
There was no shortage of candidates for our look at some of the young people who are making a difference for their companies and this industry. See who made the cut for 2014.
 4 of 5
The Rise and Reign of Verticalization
Have we reached the age of requiring integrators to become even more vertically focused?
 5 of 5
Medical Simulation Lab Makes All the Difference in Education
CompView Audio Visual helps California community college district build high-tech nursing education facilities.
Best Buy Leverages BrightSign Digital Signage Players
Display case maker LifeProof uses BrightSign players to power 1,600 displays in 800 U.S.-based Best Buy stores.

Article


LifeProof display cases with BrightSign HD1020 digital signage player in Best Buy
January 09, 2013 | by CI Staff

If you walk into a one of Best Buy’s 800 U.S.-based stores you probably won’t notice the BrightSign digital signage solutions—but they’re there.

LifeProof, a manufacturer of cases for Apple iPhones and iPads, is using 1,600 displays in 800 Best Buy locations. The compact BrightSign HD1020 digital signage players fit nicely into LifeProof’s POP displays, allowing customers to focus on the content.

“Installations like these highlight the many benefits of our solid-state players, and we were happy to deliver a robust solution that helped LifeProof merchandize its products in an impactful, compelling way,” says Jeff Hastings, BrightSign’s CEO.

BrightSign Best Buy

From a BrightSign press release:

BrightSign’s players power sleek-looking, inline POP displays that integrate seamlessly into the store shelf. A landscape-oriented touch-screen anchors the display, surrounded by the various LifeProof products that are featured in a series of touch-interactive video vignettes that showcase the products’ key features. This “virtual salesperson” conveys LifeProof’s messaging with clarity and charm …

“We needed a POP display that reflects the value of the LifeProof brand and vividly articulates the value of our products,” said Kyle Ballarta, Marketing Director at LifeProof. “BrightSign made it possible to deliver the interactive content necessary to successfully convey how our products give our customers the freedom to use their mobile device anywhere and everywhere their day takes them.”

… In terms of cost, BrightSign offered LifeProof several advantages. With roughly 1,600 HD1020 players deployed in Best Buy stores across the country, the affordability of the players themselves gave LifeProof a cost-effective way to deploy the displays in all 800 stores while keeping the up-front costs well within budget. And with an uptime rate greater than 99.9 percent, BrightSign’s players gave LifeProof the peace of mind that they could install the displays and nearly eliminate future maintenance costs altogether.

 

Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources



Recent comments

Thanks for your comment, Derek! While this article was just a brief background about Audinate and Dante, we…

Posted by Chelsea Cafiero on 2014 08 08 · commented on
'What is Dante and Why is it So Popular?'.

Nice Overview Jason!

Integrators should be taking note of these changes and positioning themselves…

Posted by Mark Coxon on 2014 08 04 · commented on
'Stricter California Lighting Standards Take Effect'.

Robert,

It is curious that you just threw in the sentence “Audinate is a member of the AVnu Alliance,…

Posted by Derek R. Flickiinger on 2014 07 29 · commented on
'What is Dante and Why is it So Popular?'.

Casey - another great project! 


Your design and implementation came out a amazing!

Posted by Chanan Averbuch on 2014 07 10 · commented on
'Getting 'Serious' About Boa Lounge Upgrade'.