TOP
STORIES
 1 of 5
19 Dealer-Friendly Difference Makers at InfoComm
Now that another InfoComm is in the books, here are a slew of…
 2 of 5
8 Eye-Popping Digital Sign­age Dis­plays at Info­Comm
Check out this round-up of digital displays that made us stop and…
 3 of 5
Editor’s Pick: 13 Best Products of InfoComm 2015
Product editor Bob Archer singles out the most innovative,…
 4 of 5
9 Products Geared Toward House of Worship at InfoComm 2015
Many vendors came out to InfoComm to showcase their best products.…
 5 of 5
Sammy Hagar Plays Exclusive Gig at Crestron Party
The Rock-and-Roll Hall of Famer, along with his band that included…
Best Buy Leverages BrightSign Digital Signage Players
Display case maker LifeProof uses BrightSign players to power 1,600 displays in 800 U.S.-based Best Buy stores.

Article


LifeProof display cases with BrightSign HD1020 digital signage player in Best Buy
January 09, 2013 By CI Staff

If you walk into a one of Best Buy’s 800 U.S.-based stores you probably won’t notice the BrightSign digital signage solutions—but they’re there.

LifeProof, a manufacturer of cases for Apple iPhones and iPads, is using 1,600 displays in 800 Best Buy locations. The compact BrightSign HD1020 digital signage players fit nicely into LifeProof’s POP displays, allowing customers to focus on the content.

“Installations like these highlight the many benefits of our solid-state players, and we were happy to deliver a robust solution that helped LifeProof merchandize its products in an impactful, compelling way,” says Jeff Hastings, BrightSign’s CEO.

BrightSign Best Buy

From a BrightSign press release:

BrightSign’s players power sleek-looking, inline POP displays that integrate seamlessly into the store shelf. A landscape-oriented touch-screen anchors the display, surrounded by the various LifeProof products that are featured in a series of touch-interactive video vignettes that showcase the products’ key features. This “virtual salesperson” conveys LifeProof’s messaging with clarity and charm …

“We needed a POP display that reflects the value of the LifeProof brand and vividly articulates the value of our products,” said Kyle Ballarta, Marketing Director at LifeProof. “BrightSign made it possible to deliver the interactive content necessary to successfully convey how our products give our customers the freedom to use their mobile device anywhere and everywhere their day takes them.”

… In terms of cost, BrightSign offered LifeProof several advantages. With roughly 1,600 HD1020 players deployed in Best Buy stores across the country, the affordability of the players themselves gave LifeProof a cost-effective way to deploy the displays in all 800 stores while keeping the up-front costs well within budget. And with an uptime rate greater than 99.9 percent, BrightSign’s players gave LifeProof the peace of mind that they could install the displays and nearly eliminate future maintenance costs altogether.

 

Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
19 Dealer-Friendly Difference Makers at InfoComm

Now that another InfoComm is in the books, here are a slew of products that integrators should be amped about adding to their arsenal for increased wow effect, improved efficiencies, raised RMR opportunities and pertinent practicalities for design and installation.

9 InfoComm Products That Will be Hot in Higher Ed
9 Products Geared Toward House of Worship at InfoComm 2015
Terra Adds Controller to Speaker/Lighting Combo; Also Adding More Space
Premier Mounts Adds to Installation-Friendly Offerings at InfoComm 2015
View more photo galleries



Recent comments

Craig, I probably spent 8 + hours of booth duty in front of the Surface Hub.  The end user feedback there…

Posted by RBonham on 2015 06 26 · commented on
'Microsoft Gets It Right at InfoComm 2015'.

I think the Key Note address was somewhat revealing on the subject of Big Data and our industry’s disposition.…

Posted by billmullin on 2015 06 25 · commented on
'Is WOW the Right Word? The Lack of Innovation at InfoComm 2015'.

Dan - all great points. I don’t think anyone would/should question your respect for the industry for…

Posted by Ernie Beck on 2015 06 25 · commented on
'Is WOW the Right Word? The Lack of Innovation at InfoComm 2015'.

We love this industry and our noble competitors keep us on our toes, always pushing us to serve our customers…

Posted by Mike Stead on 2015 06 24 · commented on
'Microsoft Partners with AV Integrators to Deploy Surface Hub [Updated]'.