A limited number of distributors and installers got an early preview in December. Now the public will get its first glimpse.

BrightSign will publicly demonstrate its new XD product line for the first time in the United States at the 2013 International CES. 

The XD product line, the industry’s first solid-state digital signage media players with PC-class performance, is intended to rival PC-based signage solutions. This new line features a trio of players with the functionality and features of PC-based solutions, combined with greater reliability and cost-savings.

“We envision that 2013 will be a transformative year for the digital signage market as a whole, and I believe our new XD players will set the tone for the year – finally offering a viable and arguably superior alternative to PC-based solutions,” says Jeff Hastings, CEO of BrightSign. “Our customers (and perhaps our competitors’ customers, too) are clamoring for a solution like this and we’re excited to lead the charge and drive the market in a direction where solid-state players will deliver a level of innovation that our industry hasn’t seen in many years.”

BrightSign’s XD product features include:

• Suited for complex installations (especially those requiring sophisticated video capabilities)
• Advanced video decoding engine supports 3D content, delivers up to two 1080p60 signals simultaneously, and can display Live HDTV content using an ATSC/Clear QAM tuner or HDMI input
• Emits almost no heat while offering a small, slim footprint
• Supports HTML5
• Swipe/gesture control enhances the usual touch-screen interactivity
• Track record of reliable performance with near-zero downtime

The MSRP for the XD230, XD1030, and XD1230 digital signage media players are $450, $600, and $700, respectively. BrightSign offers distributor pricing upon request. These products, available from the BrightSign Store and through leading distributors and installers, are backed by a one-year warranty.

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