TOP
STORIES
 1 of 5
A Case for Showrooms Making, Not Wasting, Money
Hard to envision technologies like unified communication and collaboration lend themselves to showroom selling for integrators like Ontario-based Advanced.
 2 of 5
FBI Wall of Honor Celebrates Fallen Heroes
Interactive 55-inch touchscreen display in each office remembers those who’ve died on the job.
 3 of 5
Meet the 2014 CI Industry Leaders
CI recognizes these 50 firms as the top integrators serving 12 key verticals and analyzes how to succeed and fail in each.
 4 of 5
NYC Skyline or 288’ Video Wall? This Firm Chose Both
State-of-the-art AV system installed at Havas Group's new headquarter office delivers HD content to 250 rooms and includes an 8-foot by 36-foot multi-purpose video presentation system.
 5 of 5
Ferri Lights Up All-LED SportsCenter Studio
Lighting design company Ferri installs more than 1000 fixtures in Bristol, Conn. flagship, also lights LA studio.
Cake Boss, Elan In Control Of Growing Retail Empire
Baking’s biggest celebrity opens second Carlo’s Bakery in Ridgewood, N.J., the first of several new retail locations to open throughout 2013 and 2014.

Article


Cake Boss
"Cake Boss" Buddy Valastro chose an Elan control system for his new Carlo’s Bakery in Ridgewood, NJ (with Abiose Gale, co-owner of 360 Media Innovations).
February 13, 2013 | by D. Craig MacCormack

When you’re dealing with the self-proclaimed Cake Boss, you know you should take careful notes and not stray from the plan, even if the plan changes on the fly sometimes.

It’s a lesson Abiose and Chima Gale first learned when outfitting celebrity baker Buddy Valastro’s house with an Elan g! control system more than two years ago, and one that was driven home even harder when they decked Valastro’s new cake factory in Jersey City, N.J. with an amped-up Elan control system, iPod docks, and much more in 2011.

The Gale brothers, co-owners of 360 Media Innovations, installed another Elan g! system at the new Carlo’s Bakery retail location in Ridgewood, N.J., which opened Feb. 10, and will be followed by several more retail locations this year and next, including one in Westfield, N.J., set to open in a few months.

“We’ve been working with Buddy for two-and-a-half years at this point, so we just know what he expects and we delivered what we saw fit,” says Abiose Gale. “He’s definitely someone who likes to have things automated.”

Inside The Installation
Carlo’s Bakery Ridgewood has two main areas — the storefront that features a Cake Building Station where customers can watch the baking artisans decorate their cakes and a Party Room for hosting birthday parties and special events. Each area has its own audio zone and video zone, and the Party Room has HDMI presentation capabilities so guests can use their own media devices to display content on the two 47” LG TVs during their parties. 

360 Media Innovations installed a total of six 47” LG LCD TV’s and 13 in-ceiling speakers throughout the store which play content from an iPort IW20 in-wall iPod dock, a Fusion media server, two Cablevision cable boxes and a BrightSign XD230 digital signage player. An ELAN HC6 is the brains of the control system, with an ELAN S86, SnapAV B300 4x4 matrix and Crown CDi 1000 amplifier providing distribution and power for the store’s speakers.

The store uses two WAPs to provide uniterrupted Wi-Fi, which is vital for consistent operation of the iPads as POSes.

One of the coolest features of the new system is it automatically activates on and off 30 minutes before the store opens and 30 minutes after it closes. The major challenge, perhaps the only one, was the fact that the head-end room was the size of a small closet, and Gale had to create two wall-mounted racks.

“When you’re doing a job in an existing structure, you’re stuck with what’s there,” he says.

Unlike when 360 Media Innovations was working at the Carlo’s factory, Valastro wasn’t on site much for this install. Because another company did most of the wiring, 360 was responsible only for the audio wiring. In total, it took them about five days to finish the job, including pre-wiring.

Keeping It Simple
The new ShopKeep app allowed Valastro to replace traditional POS systems with two iPads to the instant audio and video control. The Elan control system also is scalable, meaning Valastro can use it as new retail locations open and he can also add security and surveillance, even through his iPhone.

Employees can now take the cash register with them to take orders from anywhere in the store. A simple four-finger swipe takes them right to the ELAN g!Mobile app, where they can adjust settings for the store’s TVs and audio zones. That means they can take an order, swipe to the A/V controls and swipe back to take another order in under 15 seconds.

“There’s no learning curve and it can integrate everything from TVs to lighting to electronic door locks,” says Gale. “It’s a very easy-to-imitate setup. The only thing that will be different are the amount of speakers and TVs.”

View the 10 photos attached to this entry
             
View photos
About the author

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
View all posts by D. Craig MacCormack
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
Beyond Crestron and AMX, ‘Alternative’ Control Systems

AVNation discusses control systems and solutions in the monthly podcast, A State of Control. This month's episode dives into unchartered waters of the control and automation market.

A Case for Showrooms Making, Not Wasting, Money
Reducing the Total Cost of Digital Network Operations
What Evolution Looks Like: CI Profile of IMS Technology Services
Internet of Things Raises Risk Concerns
View more blog posts



Recent comments

Casey - another great project! 


Your design and implementation came out a amazing!

Posted by Chanan Averbuch on 2014 07 10 · commented on
'Getting 'Serious' About Boa Lounge Upgrade'.

The question is, will Microsoft join Microsoft at Inforcomm 2015?

Posted by Richard McLeland-Wieser on 2014 06 29 · commented on
'Will Apple Join Microsoft, Google for InfoComm 2015?'.

VFI was a huge winner at Infocomm, with our newly introduced line of Electric lift furniture.  I have…

Posted by Mike Skinner on 2014 06 27 · commented on
'Who Won, Who Lost InfoComm 2014?'.

I agree with Jay, very disappointing.  MS really wasn’t there.  I had hope to speak to a rep…

Posted by Sound Emperor on 2014 06 24 · commented on
'UPDATED: Go Inside Microsoft's Exhibit Booth at InfoComm 2014'.