Jeff Crowley of NanoLumens shares his insight on what matters most when choosing technology partners-- such as their ability to provide unique solutions, long-term support and various resources to help ensure projects are successful.
If you walked by Casio’s booth at InfoComm 2012 or CES 2013, you probably did a double-take as an attractive, albeit two-dimensional, “virtual presenter” offered a rundown of Casio’s lamp-free projection technology.
During Digital Signage Expo 2013, Casio is making that eye-catching storefront advertising solution the centerpiece of its new digital signage business, Casio Signage.
Check out Casio’s store-front display concept as shown at InfoComm 2012:
From Casio’s press release:
Casio Signage is a cutting-edge storefront advertising tool with the ability to captivate passers-by with a realistic-looking character that talks to them. Using a custom designed screen shaped like a character, content is created to match the characteristics needed to bring people into a store.
The character’s appearance and voice can be easily changed to keep customers from losing interest and increase store traffic. Casio Signage is compact and requires no installation work, making it easy to place nearly anywhere.
It also offers multilingual support or multifunctional options creating a fully customizable system with content that is most relevant for the customer base.
Together with innovative cloud services such as the distribution of digital coupons, stores with Casio Signage will enjoy an edge over the competition.
Main Features of Casio Signage
Realistic images help captivate passers-by and attract new customers: The screen itself is shaped like a character or person, and speaks to visitors to get their attention and invite them in.
Content is easily updated to increase store traffic: Retailers simply provide Casio with a still image and text. Casio then animates the image and adds the voice. No video production is required for stores. This process makes it easy to edit the animation for future use.
Compact size that can fit almost anywhere: It features a small 18” x 21.10” footprint. No installation work is required.
Multilingual support: Available languages include English, Chinese, Korean, Spanish, and more. Customers can select the language they want to hear.
Cloud services are available for unique retail promotions: Casio can provide cloud services such as digital coupons for customers with smartphones.
Long-lasting light source: The originally developed Laser-LED Hybrid Light Source by Casio delivers approximately 20,000 hours of life.
Work Smarter: Keep Ahead of the Competition
Keep up with the changing A/V world with Commercial Integrator. Each issue makes it easy to understand and apply the latest A/V trends and techniques — whether you deal with UHDTV, wireless AV, Digital Video/IPTV, networking, HDBaseT or HDMI.
It's not enough to keep up with the competition. You need to stay ahead of them. Subscribe to Commercial Integrator today for the latest techniques and insights you need to drive your business.
Tom has been covering electronics integration since 2003. Prior to being named editor-in-chief of CI, he was senior writer and managing editor of CE Pro. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Follow him on Twitter @leblanctom.
Verrex Acquired: 8 Lessons for Others Looking to Sell
Tom Berry Jr., third-generation head of the family-run integration firm, discusses why he didn’t sell to another integration firm, how the additional capital will fuel future growth and the long, arduous due diligence process.
Here’s Why Media Vision Launched Assistive Listening and Streaming Solutions
Now offering unique assistive listening and video streaming solutions, the conferencing company has supplemented its current product offerings and answered its clients’ demands for assistive listening and streaming solutions.