Casio Storefront Signage Grabs Customers’ Attention
Casio focuses on storefront advertising with new digital signage business, Casio Signage.

Article


Casio Signage, featuring custom designed, character shaped screens
February 27, 2013 By Tom LeBlanc

If you walked by Casio’s booth at InfoComm 2012 or CES 2013, you probably did a double-take as an attractive, albeit two-dimensional, “virtual presenter” offered a rundown of Casio’s lamp-free projection technology.

During Digital Signage Expo 2013, Casio is making that eye-catching storefront advertising solution the centerpiece of its new digital signage business, Casio Signage.

Photos: Casio’s Gallery of Virtual Presenters

Check out Casio’s store-front display concept as shown at InfoComm 2012:

From Casio’s press release:

Casio Signage is a cutting-edge storefront advertising tool with the ability to captivate passers-by with a realistic-looking character that talks to them. Using a custom designed screen shaped like a character, content is created to match the characteristics needed to bring people into a store.

The character’s appearance and voice can be easily changed to keep customers from losing interest and increase store traffic. Casio Signage is compact and requires no installation work, making it easy to place nearly anywhere.

It also offers multilingual support or multifunctional options creating a fully customizable system with content that is most relevant for the customer base.

Together with innovative cloud services such as the distribution of digital coupons, stores with Casio Signage will enjoy an edge over the competition. 

Main Features of Casio Signage

Realistic images help captivate passers-by and attract new customers: The screen itself is shaped like a character or person, and speaks to visitors to get their attention and invite them in.

Content is easily updated to increase store traffic: Retailers simply provide Casio with a still image and text. Casio then animates the image and adds the voice. No video production is required for stores. This process makes it easy to edit the animation for future use.

Compact size that can fit almost anywhere: It features a small 18” x 21.10” footprint. No installation work is required.

Multilingual support: Available languages include English, Chinese, Korean, Spanish, and more. Customers can select the language they want to hear.

Cloud services are available for unique retail promotions: Casio can provide cloud services such as digital coupons for customers with smartphones.

Long-lasting light source: The originally developed Laser-LED Hybrid Light Source by Casio delivers approximately 20,000 hours of life.

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About the author

Tom LeBlanc - Editor-in-Chief, CI,
Tom has been covering electronics integration since 2003. Prior to being named editor-in-chief of CI, he was senior writer and managing editor of CE Pro. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Follow him on Twitter @leblanctom.
View all posts by Tom LeBlanc
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