1 of 5
Polycom’s Latest Collaboration Systems Speak to Future…
Polycom introduces RealPresence Trio, RealPresence Debut and…
 2 of 5
Take a Virtual Tour of Millennium Tower Boston
Prysm Olympic video wall helps sell space in the luxury Millennium…
 3 of 5
How to Compensate & Incentivize Sales Reps
You don’t want to overpay and undermine your profitability, but…
 4 of 5
Beyond ‘Go Get ‘Em’: Helping New Managers Succeed
Newly promoted managers often encounter unanticipated…
 5 of 5
Green Bay Packers Fans Leap for Lambeau Field Party Zones
The Atrium features brick architecture and glass windows, while…
Charting the Path to Digital Signage Success
Know your customers’ needs, then find products that truly stand out.


NanoLumens offers solutions that are flexible and are perfect for standing out in large venues.
February 20, 2013 By Apryl Griswold

From retail stores and shopping malls, to large venues, healthcare facilities and even your own doctor’s office, digital signage deployments are becoming part of our everyday environments.

But as these installations become commonplace, they pose an increasingly difficult challenge to the entities that employ them as well as to integrators: How do you achieve dramatic, attention-getting and engaging experiences when digital displays are starting to blend into the background from a consumer’s standpoint? How can a new display project get “visual priority” over the mainstream digital signage already in place?

The answer to both of these questions is clear: It is our responsibility to thoroughly understand the opportunity, the inherent considerations and challenges, and to consider display technologies that break the mold of traditional displays.

› Purpose: To communicate specific messaging to customers in the store, attract attention of the public from across the street, engage customers and patrons for an interactive experience.

› Environment: High ambient light, low-level lighting, viewing distance, traffic areas, display height.

› Content: Clearly, the most neglected component to any digital solution, we often hear that the kind of content the client intends to deploy is never identified during an installation.

› Implementation/Long Term Plans: To meet budget or construction requirements, would the client benefit from a staged installation plan or a long-term A/V plan with segmented implementation at various times in which budgets are planned in advance, etc?

It’s always important to help your client think, and act, outside the box. Some display technologies that break the mold include:

Samsung UD22B, 22” Square Flat Panel LED LCD Display: Slim is in, and ultra-narrow bezels are the all the rage. Featuring 5.5mm seams and a 3.7mm top left edge bezel, this professional grade display with a square aspect ratio can fit the needs of applications where slim and lightweight are needed, but at a price point of LE D flat panel displays.

› Samsung SUR40 with Microsoft PixelSense: For clients who want the ultimate level of engagement, this is a solution like no other. This 40-inch interactive display features a totally different experience from the traditional touch technologies on the market today, and can actually “see.” It features more than 50 points of touch, which means several people can interact or collaborate simultaneously.

Christie MicroTiles: For applications where the highest possible resolution is required, this solution offers a bezelless option with seams of less than 1mm. These rear projection cubes are 12 inches high by 16 inches wide and 10 inches deep and can be stacked like Lego blocks to construct various sizes and shapes with endless possibilities.

› NanoLumens (NanoSlim, NanoFlex, NanoFlex Wrap Series): Perfect for when bezels and seams just aren’t acceptable. These are good solutions for large venues or applications where viewing distances range from 15 to several hundred. These displays are slim, lightweight, brilliant and flexible and are available starting at a size of 112” diagonal and just 85 pounds.

The key to success when it comes to digital signage is to determine the right solution that exceeds your clients’ expectations while maximizing your profit margins by using display technologies that break the mold from the everyday panel.

Work Smarter: Keep Ahead of the Competition

Keep up with the changing A/V world with Commercial Integrator. Each issue makes it easy to understand and apply the latest A/V trends and techniques — whether you deal with UHDTV, wireless AV, Digital Video/IPTV, networking, HDBaseT or HDMI.
It’s not enough to keep up with the competition. You need to stay ahead of them. Subscribe to Commercial Integrator today for the latest techniques and insights you need to drive your business.

About the author

Apryl Griswold is business development manager for Almo Pro AV.
View all posts by Apryl Griswold
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail

  • Latest
  • Blogs
  • Photos
  • Resources

Recent comments

I did not know Denise, but am very sorry for your loss.  Her story is amazing and I’ve always admired…

Posted by Lorrie Morrow on 2015 10 08 · commented on
'PSNI Marketing Director Denise Harrison Dies'.

Hey guys I’m currently living in London and there is a great nightlife and nightclub scene in this City,…

Posted by Sam on 2015 10 07 · commented on
'Inside the 100 Hottest Bars and Nightclubs of 2015'.

Thank you Commercial Integrator magazine for announcing the passing of Denise Harrison to the systems integration…

Posted by jerryg on 2015 10 06 · commented on
'PSNI Marketing Director Denise Harrison Dies'.

when I went to manchester I found out one the best club in Manchester my friend took me an amazing club called…

Posted by nightclub Manchester on 2015 10 06 · commented on
'Inside the 100 Hottest Bars and Nightclubs of 2015'.