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CI Profile: Michael Boettcher, Advanced AV
Boettcher says integrators need to broaden their sales approach as mobility is changing the business landscape.

Article


Mike Boettcher, president of Advanced AV.
January 12, 2012 | by CI Staff
What’s the biggest business change you see on the horizon, and how might it change the way integrators operate?
Mobility is a major factor right now, from a facility, workforce, and communication standpoint. This is causing a stir in how workspace is designed, where people want to perform their work, and what tools they need to get things done from wherever they are.  IT applications, security, office space, and A/V, to name a few, are all affected by this change.  We as integrators have to broaden our sales approach, and figure out how the things we know best fit into this puzzle.

Explain a business or integration obstacle you have encountered.
Global projects are challenging, not just from a logistical standpoint, but exchange rates, manufacturer requirements, and translation all play a role. And then there is the normal system integration process, and very little room for variances. By creating a collaborative process with the use of multiple software applications, we were able to overcome the communication challenge by providing all parties with up to date information. This allowed the teams to focus on those extra tasks without having to worry about the basics.

Related: Advanced AV Assists Ryan Seacrest Foundation

What is the best piece of advice you’ve received from a fellow CI?
I have been lucky to have such a great network of experience around me, and there are plenty of times that I have called one of them with an off the wall question or situation, or just needed to bounce an idea around. If I had to choose one thing, though, it would be a comment from an owner that told me to trust your instincts, as long as those instincts lack emotion. As people, we let emotions get the best of us when it comes time for hard decisions. If you can strip that away, the process becomes factual, and the results will follow.

What movie most closely reflects your life?
Now that is a tough question. Stand by Me works pretty well. I have maintained friendships with a few of my childhood friends through the years. We still to this day recant situations and stories that happened to us along the way, which helped shape our lives during our most impressionable time.

If you weren’t a CI, what would you be doing?
I have not really given that much thought, but maybe something that would allow me more time on the golf course!

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