“There will be culling of the network and savvy CIs will place themselves squarely in the path of the oncoming convergence,” he says. “The A/V industry as a whole has much hope as true integration is an art and it requires multiple manufacturer’s to communicate via multiple languages in one rack.  Integration is also a value that the best CI’s bring to the table. We understand our client’s touch points with technology.  Assembling and moving data is one thing, how we see it, hear it and manipulate it is our world.”

Hsieh predicts a continued growth in the commercial electronics industry towards a service-based model.

“Cisco is committed to working with partners and customers as the industry evolves,” he says. “Cisco’s TelePresence Exchange System architecture enables service providers to develop and deliver a broad portfolio of hosted and managed TelePresence services via a flexible service creation platform and cloud based business video solutions. Service providers can expand their revenue streams by extending their network and conferencing services portfolio with a range of services, including inter-company calls, multimedia conferencing, video interoperability services, recording and streaming, and new high-touch services, such as personalized concierge and white label wholesale services.”

Cisco also offers Public Cisco TelePresence, Hsieh says. Rented by the hour and available globally, Cisco TelePresence Suites can be an alternative to collaborate with other inter-company Cisco TelePresence users.

Public Cisco TelePresence Suites are currently available from a growing ecosystem of partners supported by Cisco in major business centers around the world. These include Marriott International, operated by AT&T, as well as the Tata Communications operated rooms at the Starwood and Taj Hotels.

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D. Craig MacCormack

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.

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