Converting Digital Signage into Revenues
Ping HD doesn't just dabble in digital signage. After attaching itself to the product category’s rapid growth, the integrator is seeing its own revenues expand accordingly.

Article


Ping HD
Ping HD clients have "one purchase order to write and one ass to kick," says Kevin Goldsmith of the company's unique ability to offer system solutions and manage content.
January 30, 2013 By D. Craig MacCormack

It’s difficult to imagine now, but there was a day not long ago when digital signage didn’t exist. Today, it’s impossible to go almost anywhere without having your senses bombarded with moving pictures, images and sounds promoting something.

Your doctor’s office, local government building, favorite restaurant, mode of public transportation and even mom-and-pop corner store all use digital signage to get their messages out.

Oh, yeah, it’s also in every sports stadium and concert arena around the country, or at least the ones that understand how people take in information today.

So, how did this happen? No one’s really sure, but what’s clear is a fast-paced world like the one in which we live calls for a dynamic solution that catches your attention in a split second before you look back down at your smartphone.

In fact, the founders of Denver-based Ping HD sort of stumbled into the digital signage business. Before starting Ping in 2007, Caruso and his co-founders were involved in the design of concession stands at sports stadiums, shopping malls and the like.

CI Snapshot: Ping HD
pinghd.com
Primary Location: Denver
Additional Locations: Chicago (regional creative and sales office), Salt Lake City (sales), New York/NJ (sales)
Principals: Peter Stamos (president), Greg Lewis (managing director)
Years in Business: 6
Employees: 18
No. of Projects per Year: 40 (2012)
Top 3 Vertical Markets: Sports & Entertainment, Retail, Hospitality & Leisure
Top 5 Brands: Philips, LG Electronics, NEC Display Solutions, ViewSonic, Chief
My company provides (fill in the blank) better than any other company: a quality value engineered solution tailored specifically for each project

At some point, they noticed an emerging trend and decided to shift their focus, says Kevin Goldsmith, director of digital media operations for Ping HD. He joined the company shortly after it launched, coming from the U.K. and a job at digital signage software company Remote Media.

“They saw a unique opportunity,” says Goldsmith of the company founders. “They wanted a solution and couldn’t find one.”

Recognizing this opportunity and committing to it has paid off for Ping HD. The integrator saw its revenue grow by 35 percent from 2011 to 2012 and, based on backlog and target projects for 2013, it expects even more growth in 2013.

Ping HD’s core business comes from retail, sports and entertainment and hospitality and leisure, says Goldsmith, “and it’s why we still want to land-grab as much business as we can in those vertical markets.” That’s not to say the integrator will necessarily restrict itself or avoid taking on work in other verticals. It has moved into convention centers over the past year or so, completing jobs at the Moscone Center in San Francisco and McCormick Place in Chicago, for instance.

Meanwhile, Ping continues to roll out a digital concierge solution in the hospitality space.

Standing Out Amid Clutter

While the world of digital signage installers has become crowded and lucrative enough to have an entire Las Vegas annual trade show dedicated to the hardware, software and content, Ping HD still finds ways to set itself apart in the cluttered space.

View the 6 photos attached to this entry
           
View photos
About the author

Craig MacCormack is a veteran journalist with more than 20 years of experience covering local and national news and sports as well as architecture and engineering before moving into his current role. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
View all posts by D. Craig MacCormack
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
Santa Claus Embraces Video Communication Working from North Pole

Leveraging Skype, FaceTime and sites such as Hello Santa, Video Calls with Santa and TalktoSanta.com, Santa Claus aims to close communication, generational and geographic gaps between him and his global customers.

9 Predictions That Will Undoubtedly Impact Your Business by 2021
Drones Over Broadway: UAVs Play Big Role in Paramour Musical
Winter Preventative Maintenance: 3 Tips to Get You Ready
How to Use Digital Signage to Increase Customer Loyalty
View more blog posts
Kids’ Production of The Little Mermaid Leverages Grown Up Audio

An Audio-Technica 10 Pro wireless microphone system helps Nashville’s Hull Jackson Montessori School deliver on ambitious musical and theatrical productions, including Disney's The Little Mermaid. The school's respected theater program is supported in part by grants by Disney.

London Zoo Puts Guests in Animals’ World with Immersive Audio Install
How Yorktel Saved Financial Institution Hundreds of Thousands in Videoconferencing Costs
9 Learning Space Products Significantly Impacting Education
Drones Over Broadway: UAVs Play Big Role in Paramour Musical
View more photo galleries


Recent comments

Congrats !!

Posted by TammyWagner on 2016 11 20 · commented on
'Diversified Named 2016 Integrator of the Year'.

A fantastic culture of people committed to excellence and,solutions with integrity

Posted by AmpliVox Sound Systems on 2016 11 18 · commented on
'Diversified Named 2016 Integrator of the Year'.

Digging below the surface, up until VP-elect, Mike Pence’s clearing of lobbyists from the transition…

Posted by Josh Srago on 2016 11 17 · commented on
'Trump’s Policies Will Definitely Impact Tech Industry, But How?'.

Check out NSCA Education Foundation’s Hester Scholarship: http://www.nsca.org/hester-scholarship-program/

Posted by Tom LeBlanc on 2016 11 14 · commented on
'Why Hiring Veterans Should be on the Forefront of Your Recruiting Goals'.