The Apex Awards were announced last night at the 2013 Digital Signage Expo in Las Vegas.
Every year, nominees in ten categories are honored for innovation in how they deploy digital displays. The categories the installations fall under are Arts, Entertainment & Recreation, Business, Industry & Government, Education & Healthcare, Event Venues, Food & Beverage, Hospitality, Interactive Self-Service, Public Spaces, Retail and Transportation.
The nominees are evaluated according to how well they overcame challenges presented by the project, the uniqueness of their solution and the project’s benefit to the viewer. Three finalists are chosen in each of the categories and are given either the Gold, Silver or Bronze Apex award.
This year’s winners of the Gold Apex Award include everything from an interactive self-service Pepsi machine to a university-wide digital signage deployment. Each project differs in purpose and scope, but manages to communicate with its intended audience in a creative way.
The Gold winners are:
Arts, Entertainment & Recreation: Westfield San Francisco Centre
Business Industry & Government: San Francisco Public Utility Commission
Education & Healthcare: University of Waterloo Stratford Campus
Event Venues: Antron Showroom
Food & Beverage: Dee Daa Restaurants
Hospitality: Walt Disney World Swan & Dolphin Resort
Interactive Self-Service: Pepsi
Public Spaces: Westfield Shopping Center
Retail: Build-A-Bear Workshop
Transportation: MTA Subway