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Entertainment Integrator of Year: Technomedia
Technomedia plays well with others to help spur its creative side.


Technomedia spent more than two years creating the The Wizarding World of Harry Potter 3D experience at Universal Orlando Resort.
December 09, 2011 By D. Craig MacCormack

Technomedia Solutions owner and chief creative officer (CCO) John Miceli didn’t become known as an innovator and a risk-taker by following a traditional path or by adopting a philosophy and trying to ram that approach into every project his firm oversees.

To truly be successful, Miceli and Technomedia has called on the talents of partners across the country and around the world, companies that bring a similar drive to dazzle people who see their work for the first time or the 500th time. That “wow” factor sets Technomedia apart, and it takes a special kind of partner to live up to the high standards that our choice for Entertainment Integrator of the Year sets for itself and its work.

Photos: Top Technomedia Installs

Marc Bertrand, CEO of TC Group Americas, says the conglomerate has been working with Technomedia on projects for most of the Orlando, Fla. based integrator’s decade in business. While they aren’t partners on every project, TC Group Americas has been involved in some of the biggest jobs Technomedia has done, including The Wizarding World of Harry Potter at the Universal Orlando theme park and Abercrombie and Fitch projects.

“Guys like John are passionate about how they drive their business,” Bertrand says. “There’s a good sense of communication between us. They try to include us at every opportunity. You get a sense of teamwork when you walk into their building. It’s not just the executives. It’s the sales staff, the technical staff, everyone down the line. That type of energy makes you want to work together.

“We have a very similar philosophy, so that’s probably why we work so well together. When you take two companies that think similarly, that’s how you get results,” he adds. “You realize who you can count on, and who counts on you. After a while, you come to depend on each other. John is definitely a driver, someone who wants to get things done and to do them in a way that makes people excited. They definitely push the envelope, and you have to figure out how to make their vision happen. That makes it fun and it keeps our technicians happy, because they’re always thinking of new ways to solve problems.”

This is the Rock Wall at the Hard Rock Cafe in Vegas. This display wall can accommodate up to 6 users at once to browse the entire inventory of Hard Rock photo and video memorabilia in real time.

Bertrand learns the most about his partners when crises and obstacles arise, he says. It’s in those times you learn most about how people handle complications and whether those twists and turns will keep them from reaching the ultimate goal, which is client satisfaction.

He’s yet to see anything that’s thrown Miceli and his Technomedia team for enough of a loop to scuttle a project.

“When things aren’t going well, we get together and talk about it - and eventually it works itself out and we finish the job,” Bertrand says. “That’s where the strongest partnerships are developed: when you work together on coming up with solutions that work for everybody. Not everything goes the way you envision it will when you start the job. It’s how you respond to that and deal with it that ultimately determines how well the job goes and how everyone feels about it.”

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About the author

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
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