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FaceCake Swivel Virtual Dressing Room: Future of Retail Signage?
FaceCake is showing at CES 2013 its latest Swivel virtual dressing rooms, which use a Microsoft Kinect sensor to superimpose clothes onto passersby.


FaceCake Swivel Digital Signage
Credit: Josh Miller/CNET
January 11, 2013 By Steve Crowe

I’m not much of a shopper, so this won’t affect me, but if there’s a shopaholic in your life, it’s probably not a good idea to show them the recent innovations from FaceCake.

FaceCake’s Swivel products are “virtual dressing rooms” that use a Microsoft Kinect sensor to superimpose clothes and accessories onto the bodies of passersby as they step in front of the connect camera. The Swivel actually scans the persons body and sizes the virtual clothing accordingly.

The original Swivel was introduced in 2011 and is now carried in select Bloomingdale’s department stores.

At CES 2013, however, FaceCake introduced two products, the Swivel Close-Up and Swivel Digital Signage. The Swivel Close-Up, as the name sounds, allows consumers to try on makeup and jewelry within a two-foot environment, mirroring the in-store experience.

FaceCake Swivel Close-Up (Credit: Josh Miller/CNET)

The Swivel Digital Signage is similar to the original Swivel, but it’s designed to be used outside stores to draw in potential shoppers. Consumers can save favorites from any platform and build a virtual closet of items they own as well as items on their wish list. As shoppers interact with Swivel, any changes they make are available for mobile Try-On so their dream dressing room is now literally in their pocket.

Thankfully the wife doesn’t shop at Bloomingdale’s.

Video via The Verge

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About the author

Steve Crowe - Web Editor,
Steve is an editor for He graduated from Emerson College with a B.A. in Journalism. He joined EH Publishing in 2008. Steve is also a freelance sports writer for The Boston Globe and other various publications.
View all posts by Steve Crowe
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