Gefen, a digital connectivity solutions company and division of Nortek, announced today a new partnership with the Brand Protection Agency (BPA).
It is an effort to ensure adherence to Gefen‘s minimum advertised pricing policy.
Under Gefen’s guidance, the BPA will oversee potential violations of Gefen’s minimum advertised price (MAP) policy and provide competitive intelligence to that the company’s pricing polities remain practical and viable in today’s rapidly advancing market. Gefen’s top selling products will be actively monitored under this agreement.
“Supporting Gefen’s revitalized business strategy, BPA will help Gefen roll out its universal pricing policy in the U.S. to enable channel partners and resellers to significantly benefit from doing business with Gefen,” says Kevin Weiss, Gefen’s Vice President of Global Business Development and Sales. “We are now fully ready and able to move forward with confidence that Gefen’s solutions are never undercut anywhere in the marketplace.”
The MAP is part of Gefen’s new, best-in-class go-to-market program supporting consistent, profitable business delivery to its partner base. The program is intended to directly addresses the main concerns of resellers around the world.
“MAP enforcement is a huge issue in today’s online retail environment,” says Caroline Jones, head of Sales and Marketing for the Brand Protection Agency. “We know our proven techniques and innovative technologies will help Gefen safeguard their brand and improve their ROI by protecting Gefen’s unique combination of attributes that outperforms the competition. That’s what we do best.”
“Gefen has never been about pricing wars, instead focusing on a comprehensive solution set that includes service and ongoing product support for the lifetime of the product,” added Weiss. “BPA will help us continue to build on that legacy of innovation and seamless performance.”
