NSCA Conference
TOP
STORIES
 1 of 5
AVI-SPL Creates Cityscape on Theater Stage
Integration pro AVI-SPL transforms the Grand Pavillion Theater at a Florida resort with projection mapping and innovative lighting effects.
 2 of 5
Increased Security Costs Boston Marathon its Innocence
Boston Strong sentiment will be out in full force this year, but so will police, surveillance cameras, and other new security measures.
 3 of 5
Luxury Apartment Lobby Features 15-Screen Digital Signage System
Integrator TVTi works with custom animation firm to create mind-blowing digital signage solution using 4K video for high-rise Chicago apartment complex lobby.
 4 of 5
Jaguars Lure Fans with Massive Scoreboard Renovations
The lowly Jacksonville Jaguars will become the latest team to hold a 'world's largest display' moniker when two 21,700-square-feet Daktronics boards, as well as other LED displays, cover EverBank Field next season.
 5 of 5
Advanced Helps SportsCentre Modernize
Installation at the Canadian SportsCentre studio creates three presentation areas with nearly seamless video walls.
Health Care Market Ripe for A/V, IT Convergence
Collaboration between integrators critical in succeeding in rapidly growing vertical.

Article


November 27, 2012 | by D. Craig MacCormack

A/V and IT integrators have been talking about convergence for so long, they probably are tired of the word and have lost track of what the concept is all about.

That’s a shame for those looking for the next “hot” market, because InfoComm International executive director Randal Lemke told attendees at the first Technology Crossroads Conference the health care vertical market could see a $2.6 billion annual growth by 2015 in its A/V needs, thanks in part to the “graying” of America and continuing demand for instant access to all types of information.

The Technology Crossroads Conference represents the first gathering of experts in the A/V and health care IT space and is a collaboration of InfoComm and the National eHealth Collaborative.

Consumer engagement remains a high priority for NeHC, says CEO Kate Berry. To that end, the organization is launching the Consumer eHealth Readiness Tool, an online survey tool that allows users to get a real-time report that tracks their progress toward becoming more engaged with their patients.

“All the things we’re doing and talking about here are about improving health care, not just using technology for technology’s sake,” says Berry.

The message came across loud and clear throughout the day in a variety of sessions, particularly the roundtable discussion, “Direct from the C-Suite: Balancing Innovation, Budget Constraints and Network Security.”

“These days, we play in both the A/V and IT space, and really we have to,” says Edwin Morman, A/V design engineer at General Dynamics Information Technology. “That’s where we can help define what the requirements are to get someone from Point A to Point B.”

As part of continued emergence of the idea of A/V and IT experts working together instead of competing against each other on every job, there’s been a gradual shift away from “selling a box” to the idea of “selling a solution,” says Gary Hall, chief technology architect at Cisco.

“A/V technology is one of the key enablers to collaboration and productivity,” he says. “In health care, that’s even more important. You can’t always communicate what you want to say by email. There are things that don’t translate to text and that require some sort of video communication so everyone understands.”

Bill Spooner, chief information officer at Sharp HealthCare, says A/V technology “is a big part of our planning,” noting their mission-focused approach to jobs is a needed asset when dealing with health care clients.

“I see them leveraging what’s successful in other areas in our space,” says Spooner, pointing specifically to Cisco’s adoption of its telepresence concept for health care providers.

Many A/V and IT integrators continue to be perplexed to some degree when it comes to being successful in the health care space, says Scott Whyte, vice president of IT connectivity at Dignity Health.

“If I were coming into the space as an integrator, I’d want to make sure I have a good sponsor within the organization, so their story has a clear connection to the pain points and the strategic direction of the organization. There are a lot of subtleties and complexities in health care and they change from market to market,” he says.

About the author

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
View all posts by D. Craig MacCormack
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
Webcast:
4K: There’s More Than Meets The Eye!

Join Kramer Electronics on April 16, 2014 for this free informative webinar which will discuss all of the reasons why UHDTV is a substantial upgrade from 2K. Register now!

White Paper: Introducing: New Rules of Customer Engagement
Webcast: Top Digital Signage Trends of 2014
White Paper: How to Find, Leverage and Manage Contract Workers
White Paper: Integrator’s Opportunity to Redefine Retail Market
White Paper: 2014 CI State of the Industry Report
Webcast: 4th Annual Integration Business Outlook Presented by CI & NSCA
White Paper: 12 Tactics of Highly Effective Audio Coaches
View more papers or webcasts



Recent comments

A good read, Robert. I would like to point out that, like doctors, lawyers almost always either are covered…

Posted by J. Peter Rich, Esq. on 2014 04 16 · commented on
'Avoid Getting Your Mother or Your Business Sued'.

Arlen, the Jaguars haven’t had a blackout since 2009.

Posted by Marty on 2014 04 16 · commented on
'Jaguars Lure Fans with Massive Scoreboard Renovations'.

Welcome to the police state! We should not accept living like this. This increased security only means the…

Posted by Tim Stoffel on 2014 04 15 · commented on
'Increased Security Costs Boston Marathon its Innocence'.

Nice article Robert. As fate would have it my day job (AV integrator) and my night job (formula1blog.com)…

Posted by Todd McCandless on 2014 03 25 · commented on
'Ferrari and IC Realtime Test 720-Degree Surveillance Camera on the Racetrack'.