TOP
STORIES
 1 of 5
24 High-Tech Halloween Costumes
Former NASA engineer creates creepy Halloween costumes with the simple use of smartphones and tablets.
 2 of 5
Digital Signage Gets Spooky at 14-Acre Sports Complex
ConnectedSign installs 60 HD displays, including 12 interactive digital signage kiosks and a video wall, throughout 14-acre sports facility.
 3 of 5
Inside Atlanta’s High-Profile Security Control Rooms
In conjunction with its hosting this year's recently completed ASIS annual Seminar and Exhibits, media members took a tour of security operations and command centers around Atlanta.
 4 of 5
7 Super-Scary Wiring Scenarios
CI is bringing back our Halloween-themed guide to feeling great about your company's wiring techniques. What's the worst wiring scenario you've encountered?
 5 of 5
ESPN Makes Digital Splash with Eye-Popping SportsCenter Upgrade
Mobile displays, video floor, social media wall among many highlights of the new SportsCenter digital studio DC-2.
Health Care Market Ripe for A/V, IT Convergence
Collaboration between integrators critical in succeeding in rapidly growing vertical.

Article


November 27, 2012 | by D. Craig MacCormack

A/V and IT integrators have been talking about convergence for so long, they probably are tired of the word and have lost track of what the concept is all about.

That’s a shame for those looking for the next “hot” market, because InfoComm International executive director Randal Lemke told attendees at the first Technology Crossroads Conference the health care vertical market could see a $2.6 billion annual growth by 2015 in its A/V needs, thanks in part to the “graying” of America and continuing demand for instant access to all types of information.

The Technology Crossroads Conference represents the first gathering of experts in the A/V and health care IT space and is a collaboration of InfoComm and the National eHealth Collaborative.

Consumer engagement remains a high priority for NeHC, says CEO Kate Berry. To that end, the organization is launching the Consumer eHealth Readiness Tool, an online survey tool that allows users to get a real-time report that tracks their progress toward becoming more engaged with their patients.

“All the things we’re doing and talking about here are about improving health care, not just using technology for technology’s sake,” says Berry.

The message came across loud and clear throughout the day in a variety of sessions, particularly the roundtable discussion, “Direct from the C-Suite: Balancing Innovation, Budget Constraints and Network Security.”

“These days, we play in both the A/V and IT space, and really we have to,” says Edwin Morman, A/V design engineer at General Dynamics Information Technology. “That’s where we can help define what the requirements are to get someone from Point A to Point B.”

As part of continued emergence of the idea of A/V and IT experts working together instead of competing against each other on every job, there’s been a gradual shift away from “selling a box” to the idea of “selling a solution,” says Gary Hall, chief technology architect at Cisco.

“A/V technology is one of the key enablers to collaboration and productivity,” he says. “In health care, that’s even more important. You can’t always communicate what you want to say by email. There are things that don’t translate to text and that require some sort of video communication so everyone understands.”

Bill Spooner, chief information officer at Sharp HealthCare, says A/V technology “is a big part of our planning,” noting their mission-focused approach to jobs is a needed asset when dealing with health care clients.

“I see them leveraging what’s successful in other areas in our space,” says Spooner, pointing specifically to Cisco’s adoption of its telepresence concept for health care providers.

Many A/V and IT integrators continue to be perplexed to some degree when it comes to being successful in the health care space, says Scott Whyte, vice president of IT connectivity at Dignity Health.

“If I were coming into the space as an integrator, I’d want to make sure I have a good sponsor within the organization, so their story has a clear connection to the pain points and the strategic direction of the organization. There are a lot of subtleties and complexities in health care and they change from market to market,” he says.

About the author

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
View all posts by D. Craig MacCormack
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
Flashback Friday: 7 Spooky Technologies (Still?) Frightening CIs

For this week's edition of Flashback Friday, take a look at what technologies were giving installers and manufacturers the willies just one year ago. AVB, HDBaseT, 4K, wireless video ... are you any more comfortable with these technologies in 2014?

Western Digital Expands Purple Line of Surveillance Hard Drives
24 High-Tech Halloween Costumes
Audio-Technica Presents ‘How to Mic a Zombie’
10 Cable Commandments of the HDBaseT Installer
View more news
Flashback Friday: 7 Spooky Technologies (Still?) Frightening CIs

For this week's edition of Flashback Friday, take a look at what technologies were giving installers and manufacturers the willies just one year ago. AVB, HDBaseT, 4K, wireless video ... are you any more comfortable with these technologies in 2014?

24 High-Tech Halloween Costumes
Advanced Places Projection in Back, Control Up Front
Digital Signage Gets Spooky at 14-Acre Sports Complex
Inside Atlanta’s High-Profile Security Control Rooms
View more photo galleries
White Paper:
5 Ways to Profit While Saving Clients’ Money on Utilities

How integrators can leverage power management, lighting control, HVAC, uninterruptable power supplies and room management systems increase revenue while offering customers solid ROI.

White Paper: Campuses Banking on Emergency Notification, Upgrades
Webcast: Unscrambling Your AVB, HDBaseT Questions
White Paper: Technology Brief on Control Rooms
White Paper: The Voice: How to Design Emergency Communication Systems with Announcements
White Paper: Digital Signs of the Times
White Paper: A Snapshot of the Onsite Freelance & Contractor Workforce
Webcast: 7 Ways an Integrator Can Save Clients Money on Utility Costs
View more papers or webcasts



Recent comments

I am pretty sure that it wasn’t the amount of flat screens that the player’s had in thier locker…

Posted by JT on 2014 10 31 · commented on
'University of Oregon Builds Football Performance Center for Champions'.

All the words I have on this topic are already there for everyone to judge as they see fit.  The only…

Posted by David Danto on 2014 10 30 · commented on
'An IT Guy’s Guide to ‘Talking Legacy AV''.

I had actually pulled back a comment that I had sent to post yesterday, however in follow up to the last posted…

Posted by Corey Moss on 2014 10 30 · commented on
'An IT Guy’s Guide to ‘Talking Legacy AV''.

I agree with Mr. D’Angelo.  There was a message in here worth discussing seriously, as Mr. Danto…

Posted by Mark Coxon on 2014 10 30 · commented on
'An IT Guy’s Guide to ‘Talking Legacy AV''.