It’s one of the largest digital signage integrators in the United States, if not the world, yet most people have probably never heard of it. They’ve seen its work though.

If you’ve attended an NBA game or watched one on TV in the last few years, you couldn’t have missed ANC Sports Enterprises’ technology. It deploys the 360-degree LED ribbon signage you often see circling the courts with in-game messages, entertainment and advertising. Two-thirds of the NBA arenas use some sort of ANC courtside signage solution.

That’s just pro basketball. ANC’s signage solutions are used throughout the NFL, NHL, MLB, college venues, entertainment facilities and convention centers. Check out photos of its work throughout the sports world.

ANC is so embedded in the event-themed digital signage world that it has been instrumental in developing several iterations of the technology; its software solutions are so in sync with what its sports team clients want that it has essentially co-developed the next-big-things with its video manufacturing partners - 360-degree LED ribbon technology is an example.

Photos: ANC Sports’ Installs Throughout Sports World

Whether or not ANC is actually a “commercial integrator” can be debated, but Jerry Cifarelli, president and CEO, insists that it is. “We don’t manufacturer any of the LED products. We work with a manufacturer. We take it, install it and integrate it. I look at us as not only an integrator, but a service company.”

Talk to anybody at ANC and they’ll emphasize the service part of its integration model. The way ANC differentiates itself from competition - in the case of sports venues, competition generally comes from manufacturer-direct solutions — is by providing turnkey solutions.

They’re not kidding about the turnkey part. Before, during and after each game played in a venue in which its solutions are deployed, an ANC technician is on hand to make sure the in-game image and video production is executed properly. Having operators on hand, according to Cifarelli, also allows ANC to get a first-hand perspective of how the team wants to use the technology - what information it would like to deploy and how its unique fans interact with the game. “Fans in Seattle [Mariners’ Safeco Field] watch the game differently than fans in [Boston Red Sox’s] Fenway Park. The solutions have to be customized,” Cifarelli says.

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About the author

Tom LeBlanc - Editor-in-Chief, CI, Tom

Tom has been covering electronics integration since 2003. Prior to being named editor-in-chief of CI, he was senior writer and managing editor of CE Pro. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Follow him on Twitter @leblanctom.

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