How Technology Funkafies Crowne Plaza Hotel
Bose speakers, video walls and projection art redefine the hotel chain experience.

Article


December 28, 2012 By Tom LeBlanc

Route 9 in Massachusetts looks like a lot of places in America.

Twenty miles west of Boston, on the Natick and Framingham line, there’s a Starbucks, an Olive Garden, a Barnes & Noble, a T.G.I. Fridays, a Verizon store, you name it.

It’s convenient, but it’s also rather cookie-cutter.

That is, until you notice a funky-looking Crowne Plaza hotel so removed from the conventional image of the popular hotel chain that it has been co-branded as The Verve Crowne Plaza.

With a violet hue emanating from the lobby, The Verve Crowne Plaza gives off more of a Las Vegas vibe than a suburban Boston feel. It seems to appeal more the urban steak frites crowd than the blue collar burger and Bloomin’ Onion demographic.

That’s intentional, says Lou Carrier, president of Distinctive Hospitality Group (DHG), which owns and operates The Verve Crowne Plaza. “There’s been significant growth in non-downtown hospitality.”

Photos: Technology Infused Crowne Plaza

Carrier explains that many companies, particularly high-tech and pharmaceutical firms, have been setting up shop outside of congested cities. The results are sprawling corporate campuses crawling with young, sophisticated employees and visitors who sometimes want non-franchise options when they go out for dinner, drinks or choose a hotel.

“There are lots of companies out here,” he says, referring to Boston’s MetroWest area, “and they have four-star expectations.”

One of those nearby companies is Framingham, Mass.-based audio manufacturer Bose, and Carrier made it a priority to leverage Bose’s well-established brand throughout the hotel. Most hotels, for instance, opt for speakers to be flush-mounted and painted over, but at The Verve Bose speakers pop off the walls, even hang from the entrance vestibule.

The technology, particularly the Bose brand, was designed “to be in your face,” says Mark Herron of Mood Media/Muzak.

The global integration firm, which recently bought Muzak, provided solutions for the hotel’s common areas, lobby bar, restaurant and concert venue. (Yes, you read that correctly. The Verve Crowne Plaza hosts concerts including a recent one by ’80s pop band Loverboy.)

Mood Media provides seven zones of Muzak distributed audio in the lobby areas that reinforce The Verve’s atmosphere - largely pop from ’60s, ’70s, ’80s and vintage TV theme songs.

View the 13 photos attached to this entry
             
View photos
About the author

Tom LeBlanc - Editor-in-Chief, CI,
Tom has been covering electronics integration since 2003. Prior to being named editor-in-chief of CI, he was senior writer and managing editor of CE Pro. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Follow him on Twitter @leblanctom.
View all posts by Tom LeBlanc
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
Why These 3 Hiring Methods Fail and These 5 Succeed

In order to find, and keep, good talent in the integration field, integrators need to find the right combination of personality traits, work ethic, and measurable skills in a job candidate and avoid making common hiring mistakes.

5 Ways to Deliver a Deeper Dive Into Access Data
Gefen Adds 4K, HDR Support to Video over IP Product Family
Why Expand to Germany? AVI-SPL’s John Zettel Explains
This Golf Tournament Will Look a Bit Different than Most Thanks to GoVision
View more news
Why These 3 Hiring Methods Fail and These 5 Succeed

In order to find, and keep, good talent in the integration field, integrators need to find the right combination of personality traits, work ethic, and measurable skills in a job candidate and avoid making common hiring mistakes.

5 Ways to Deliver a Deeper Dive Into Access Data
The Top 3 Challenges AV Integrators Are Facing Today
7 Commercial Market Takeaways from CEDIA 2016
Here’s How Cisco Is Helping to Push AVB Forward
View more blog posts


Recent comments

good product

Posted by ledyuchip on 2016 09 18 · commented on
'How to Overcome USB Limitations in Conference Room Audio Systems'.

Excellent summary Mike.. in particular that the size and prominent placement of video walls and tiled displays…

Posted by LyleBunn on 2016 08 22 · commented on
'Q & A: Mvix Explains Why You Should Choose Video Walls Over Digital Signage'.

IMS Technology Services has the privilege of making the list for the 5th year in a row.  This year #4532. …

Posted by Michael Shinn on 2016 08 21 · commented on
'Herman Integration Services Named No. 110 on the Inc. 5000 2016 List'.

Congrats to the entire 40 Under 40 Class of 2016.

Posted by Christopher Neto on 2016 08 17 · commented on
'40 CI Influencers Under 40: Class of 2016'.