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Flashback Friday: Inside a Doomsday Survival Luxury Condo
In this first edition of Flashback Friday, go deep within a 1960s missile silo to this doomsday-ready…

Emcore Matrox



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Flashback Friday: Inside a Doomsday Survival Luxury Condo
In this first edition of Flashback Friday, go deep within a 1960s missile silo to this doomsday-ready condo community complete with audio, video and iPad-friendly Crestron automation.
 2 of 5
17-Foot Projection Screen at Heart of Company's Collaboration Strategy
Brown Brothers Harriman & Co. embraces collaboration in ambitious technology renovation of a historic Boston building.
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Inside the Installation: 'BioWall' is Outdoor HD Masterpiece
United Therapeutics’ BioWall is a 16' by 9' state of the art HD video wall designed to relax, educate, and inspire passersby 24 hours a day.
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University of Oregon Builds Football Performance Center for Champions
With stunning AV systems installed by CompView Audio Visual, this school's new athletic center is unlike any other.
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Video Gallery: ALS Ice Bucket Challenge Soaks the Industry
In the last couple weeks, the AV industry has stepped up to participate in the fight against ALS -- and dump freezing cold water on the heads of their bosses and colleagues. Here's CI's roundup of Ice Bucket Challenge videos, the AV edition.
How to Sell Retail Clients on Digital Signage
Integrators need to educate retailers on what digital signage can do to revolutionize their sales environment.

Article


Custom-shaped, large-format displays can have an immediate impact on consumers.
February 08, 2013 | by Kevin Kelly

There’s no question that the digital signage revolution is transforming the way companies inform, entertain and sell to today’s increasingly mobile consumer populations. That’s true here in the United States and around the world. Dramatic advances in display technology, installation methods, and maintenance are making it possible to deploy signage faster and in a greater variety of locations than ever before.

As this revolution continues, however, retailers must learn to deploy the same technologies in their own sales environment. Not only is this mandatory from a creative and strategic perspective, it is increasingly the only economically feasible way to sell to customers now and in the future.

In-store lighting, background audio, video displays, and digital signage solutions are now the core requirements for any effective retail environment to be sales productive. With a cost-effective, customized in-store solution, retailers can totally eliminate the headache and expense of having to produce print-based static messaging, and replace it with a dynamic and interactive solution that creates a unique store ambience that envelops consumers with messaging that can be updated and rotated on an around-the-clock basis.

Retailers that think that the cost of implementing an in-store digital signage solution is exorbitant haven’t done their homework. Integrators can help by walking them through a total cost of ownership (TCO) exercise. The total cost of creating and constantly replacing printed point-of-purchase materials is huge, and its impact on consumers decreases every day.

Moving images drive people to connect and consume. With a digital solution, retailers can quickly adapt to their customers. They change pricing, launch promotions, host micro events, and adapt their messaging based on minute-to-minute developments within the store environment.

Retailers that are not yet putting digital signage to work within their sales environment need to meet with their integrator to plan a creative and cost-effective conversion program that’s right for them. No two retail environments are alike and each digital signage solution should conform to the unique needs of each environment. Beyond the core requirements of lighting, background, audio, displays, and digital signage, retailers should consider other components, such as:
  • Cube- or custom-shaped large-format displays that make an immediate and sizable impact on consumers. These solutions are ideal for concentrating the communication to a few key messages
  • Interactive touchpanels that invite consumers to learn more about a product or service offering. Interactive panels allow retailers to imagine and deploy a variety of information to consumers, covering everything from the store directory, online help access, promotions, and product research.
  • Entertainment oriented shopping environments that combine various A/V products to create a true entertainment experience that establishes a unique “brand” image that distinguishes the retailer from the competition.
  • LED lighting that is both eco-friendly and economical.

Don’t make the mistake of thinking your retail customers can’t afford to install a digital signage solution in their environments. The fact of the matter is that they can’t afford not to install a system - and you can help them do it in a creative way that’s also cost effective. Start you own digital signage revolution today

About the author

Kevin Kelly is president and COO of Stampede Presentation Products, Inc. (www.stampede-usa.com).
View all posts by Kevin Kelly
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Flashback Friday: Inside a Doomsday Survival Luxury Condo

For the first ever edition of Flashback Friday, go deep within a 1960s missile silo, nearly 200 feet below ground, to a doomsday-ready condo community complete with audio, video and iPad-friendly Crestron automation. To say it was a unique project for integrator Logic Integration is an understatement.

17-Foot Projection Screen at Heart of Company's Collaboration Strategy
Inside the Installation: 'BioWall' is Outdoor HD Masterpiece
University of Oregon Builds Football Performance Center for Champions
Visual display overhaul for iconic London theatre the Aldwych
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