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Article


Hughes Digital Associate
February 27, 2013 | by Tom LeBlanc

Integrators say that calculating return on investment (ROI) is a stumbling block for many potential digital signage sales. Well, two new solutions from Hughes may make conveying ROI to clients easier than ever as they engage customers in the same way paid-per-hour sales associates do.

The Hughes Digital Associate is customer-facing digital media solution that emulates a typical sales associate interaction, according to Hughes. It enables customers to browse products and services on a touchscreen and dig further with videos, graphics and photos.

The Hughes Digital Bulletin Board is designed for employee communications. Watch this demo:

“Hughes Digital Media Solutions are designed for businesses to easily and creatively solve their customer and employee communication challenges using high-impact digital media and video,” says Mike Tippets, VP of Hughes Solutions Group.

“As the names imply, each solution - the Digital Associate, Digital Bulletin Board, Breakroom TV and Digital Concierge - solves a specific business challenge, and is delivered as a comprehensive Hughes managed service offering for enterprises of all sizes.”

Hughes
Hughes Digital Bulletin Board

About the author

Tom LeBlanc - Editor-in-Chief, CI,
Tom has been covering electronics integration since 2003. Prior to being named editor-in-chief of CI, he was senior writer and managing editor of CE Pro. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Follow him on Twitter @leblanctom.
View all posts by Tom LeBlanc
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