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Industry News: A Year in Review
What affected integrators most in 2014? Check out this epic timeline of CI coverage to find out.
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8 Remarkable Insights from CI Profiles of 2014
We take you back in time to revisit all eight integration firms that graced the cover of Commercial Integrator during 2014, all with a bit of advice to offer.
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‘Twas a Great & Lousy Year, Declares Josh Srago
CI columnist Josh Srago argues with himself over what made 2014 a standout or sour year for the integration industry.
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Boston Beats New York with 90-Foot, LED-Lit Christmas Tree
Parker 3D completes 200,000 square foot holiday lighting installation in Boston, where the 90-foot Christmas tree is the tallest in the Northeast (sorry, New York!).
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‘Twas a Great & Lousy Year, Says Daniel Newman
CI columnist Daniel L. Newman argues with himself over what made 2014 a standout or sour year for the integration industry.
Hughes Unveils Digital Associate, Digital Bulletin Board
Hughes is focused on interactive digital signage with two products releases at DSE 2013.

Article


Hughes Digital Associate
February 27, 2013 | by Tom LeBlanc

Integrators say that calculating return on investment (ROI) is a stumbling block for many potential digital signage sales. Well, two new solutions from Hughes may make conveying ROI to clients easier than ever as they engage customers in the same way paid-per-hour sales associates do.

The Hughes Digital Associate is customer-facing digital media solution that emulates a typical sales associate interaction, according to Hughes. It enables customers to browse products and services on a touchscreen and dig further with videos, graphics and photos.

The Hughes Digital Bulletin Board is designed for employee communications. Watch this demo:

“Hughes Digital Media Solutions are designed for businesses to easily and creatively solve their customer and employee communication challenges using high-impact digital media and video,” says Mike Tippets, VP of Hughes Solutions Group.

“As the names imply, each solution - the Digital Associate, Digital Bulletin Board, Breakroom TV and Digital Concierge - solves a specific business challenge, and is delivered as a comprehensive Hughes managed service offering for enterprises of all sizes.”

Hughes
Hughes Digital Bulletin Board

About the author

Tom LeBlanc - Editor-in-Chief, CI,
Tom has been covering electronics integration since 2003. Prior to being named editor-in-chief of CI, he was senior writer and managing editor of CE Pro. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Follow him on Twitter @leblanctom.
View all posts by Tom LeBlanc
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