TOP
STORIES
 1 of 5
Inside the 100 Hottest Bars and Nightclubs of 2015
See if your favorite spot made Nightclub & Bar's 2015 revenue-based ranking of nightlife venues.
 2 of 5
Trendy CitizenM Hotel Surprises with iPad Automation, Makes One Mistake
Hotel rooms feature elegant iPad-enabled automation with Philips Hue lighting, AV and temperature control, and motorized shades. But what was the fatal flaw?
 3 of 5
Last Look Inside BB King’s High-Tech Tour Bus
Legendary guitarist B.B. King never got the blues inside his tour bus, which is complete with serious AV, touch panels, security, lighting control and surround sound.
 4 of 5
Mad Men Offers Glimpse at 1960s Office Technology
Mad Men’s portrayal of old-school office technology didn’t get as much attention as its depiction of day drinking. But it was still enjoyable to drink in.
 5 of 5
Roger Federer Hologram Coming to Revamped Tennis Hall of Fame
Court legend's image uses different technology than Tupac reflection at Coachella in 2012.
Integrator of the Year: Applied Visual Communications
Trusted industry contacts, dedication to unique training program and insistence on doing jobs right earn AVC the 2012 Integrator of the Year honor.

Article


Tom Peters, President, AVC, says among the ways AVC differentiates itself from the competition is a three-year warranty on its workmanship through its 3YW program. (Photo: Scott Braman)
December 03, 2012 By D. Craig MacCormack

AVC is CI’s second annual Integrator of the Year, following in AVI-SPL’s big footsteps. Check back throughout December for more Integrator of the Year coverage.

We’ve all heard, and perhaps heeded, advice against going into business with a family member or friend. Tom and Carole Peters had heard “the horror stories” too when they decided six years ago to open Applied Visual Communications (AVC).

Tom had more than 30 years of experience in the systems integration space and Carole brought production experience in distance learning and training, so “we came from different perspectives.”

Still, they both understood the risks, not only financially, but personally as well when they decided to open their own company.

“It’s a pretty harrowing experience,” says Tom. “You’re throwing a lot of money, equity and commitment into a small business. Because we were in the industry for a long time, we learned a lot of what not to do. That’s one of the reasons we try to draw in significant people to work with us.”

Among those “significant people” is Will Seifert, VP of technology at AVC, and technically its second employee after Tom as president, as Carole was transitioning from her old job to new one before officially joining AVC as CEO a few months after it launched.

The company has made strong inroads in a short amount of time, capitalizing on long-term industry relationships, a unique training program and dedication to making sure the job is done right to become Commercial Integrator’s 2012 Integrator of the Year.

CI Snapshot: AVC
Primary Location: Herndon, Va.
Principals: Carole A. Peters, CEO; Thomas D. Peters, president; Will Seifert, VP of technology; Andrew Thorup, director of integration; Bob Thornton, director of services
Total Revenues: $16 million in 2011
Years in Business: 6
Employees: 41
Commercial Installs in 2011: 115
Top 3 Vertical Markets: Corporate, Higher Ed, Healthcare
Top 6 Brands: Cisco, Crestron, Extron, AMX, Christie, Middle Atlantic
FYI: “My company does relationship-building and customer service better than any other company.”

AVC officially opened after Peters purchased the East Coast office of Integrated Media Systems in September 2006 and rebranded it. He had spent more than two years as the company’s east regional VP.

“With the background both Carole and I had in the industry, we had a track record with most of the major manufacturers that was decades old,” says Tom. “That was huge.” Not only that, but Peters also served as an InfoComm International board member from 2002 to 2008, spending 2005 as president.

Perhaps AVC’s ultimate secret to success and selection as Integrator of the Year is Tom’s long-held philosophy that business owners must “hire people of consequence and empower them to do their jobs.” It’s a credo he heard before starting AVC but it fits him to this day.

Seifert joined Peters at AVC after meeting him “in a past life” because he liked the idea of focusing on client needs over raking in the bucks, although AVC has certainly been successful in that area too, with $16 million in revenue in 2011.

View the 8 photos attached to this entry
             
View photos
About the author

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
View all posts by D. Craig MacCormack
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
White Paper:
17 Definitive Dos and Don’ts of Installing Outdoor AV

Whether you’re just starting to install outdoor displays or consider yourself a pro, it’s important to note the very specific but easy-to-follow rules for AV in the elements. This free Partner Series download runs down the dos and don’ts.

White Paper: How Activity Based Working Recalibrates Workplace Technology
White Paper: Out with Outsourcing, In with Lighting in AV System Designs
White Paper: Booked Up, Busy, and Billable: Strategies to Maximize Tech Utilization
Webcast: 10 Rules of Video Wall Content Creation
White Paper: Zooming In on Eye-Opening Surveillance Technologies
White Paper: 8 Ways To Calm a CIO’s AV Anxiety
Webcast: Inside PASS Electronic Equipment Guidelines to Safer Schools
View more papers or webcasts



Recent comments

One thing to consider is what is the intent of the display. If the information is meant to be used to either…

Posted by Sander Phipps on 2015 05 20 · commented on
'The Internet of Display'.

BOILER UP! HAMMER DOWN! LET’S GO BOILER FOOTBALL BTFU!!!

Posted by Adam on 2015 05 20 · commented on
'Purdue Football Fans Get a Clearer View of the Action, Rain or Shine'.

Thanks for the insight. I completely agree. Have a great one!

Posted by Reymund Del Real on 2015 05 19 · commented on
'Marketing For the Integration Firm: It Ain't What it Used To Be'.

Not sure how the University of Cincinnati’s 86 millon dollar upgrade to the nations 4th oldest football…

Posted by Vince on 2015 05 19 · commented on
'Top 10 Most Dramatic Football Stadium Upgrades'.