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Integrators Unveil Top Brands
Survey of integrators shows top three manufacturers chosen in 34 product categories.

Article


December 13, 2012 | by CI Staff

What are the top brands used by commercial integration firms in each product category? It’s a good question, but we’re not trying to answer that in CI 2012 Brand Analysis.

What follows are lists of the top three manufacturers used in 34 key integration product categories by a sampling of the top integration firms in the industry.

Integrators that submitted applications for our 2012 CI Industry Leaders were asked for their top brands in each of the following categories. The firms that were surveyed were both big and small; selected as CI Industry Leaders and not selected. Any anomalies, for instance if an applicant didn’t seem to qualify as a commercial integration firm, were cast away.

The results, above all else, are interesting. Some manufacturers will be very happy. Others will be disappointed. None will be happier than the “trons,” as Crestron Electronics and Extron Electronics tied for the most with 12 appearances on the 34 lists (35 percent).

Interestingly, there were four product categories in which Crestron, Extron and Kramer Electronics populated the top three – matrix switchers, video components & processors, video distribution systems and video scalers.

One can argue, however, that Middle Atlantic Products is the most dominant brand in this analysis, since its 65 percent score in cooling devices for equipment racks is by far the most prevailing tally in the survey.

For integrators, we expect these 34 product category top brand lists to prove valuable, perhaps opening their eyes to quality manufacturers that some of their colleagues already leverage. For manufacturers, well, only three manufacturers will like each of the 34 lists.

Click here to view the 2012 CI Brand Analysis.

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Recent comments

Thanks for your comment, Alan. I understand and appreciate your frustration about the pictures and belief…

Posted by D. Craig MacCormack on 2014 10 14 · commented on
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Benson - nicely done.  This is a trend in some of the smarter integrators in AV, but needs the kind of…

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For sure it’s not always better! Maybe just selling better!

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