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Is Glasses-Free 3D Doomed?
Five reasons glasses-free 3D was a no-show at InfoComm 2011.

Article


June 27, 2011 | by Jeffrey Goodman

Glasses-free 3D isn’t doomed, but the technology was a virtual no-show at infoComm 2011.

It certainly has been interesting to watch the rise of 3D.

It seems as though there are reports every day either about why 3D is a successful format that is here to stay or why it is DOA and a commodity feature.

At present, it can be difficult to distill the facts that would allow us, as integrators, to form a long-view opinion about 3D and how it may affect the commercial A/V business.

But one thing is certain: glass-free 3D (autostereoscopic) was barely present at Infocomm 2011. While I may have missed a booth or private showing, I counted two glasses-free 3D displays on the floor: Planar and Black Box, which was supported by 3D International, based in Germany.

Given all of the press that 3D is receiving, why was glasses-free 3D a no-show?

Click for 5 Glasses-Free 3D Obstacles

For the reasons outlined here, among others, both the demand and the technology itself have been slow to progress. 

Glasses-free 3D may not yet be a mature technology, but it has reached a level where integrators who take the time to choose network components properly will have a unique, high quality product to add to their portfolio. 

I believe this is only the calm before the storm.

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About the author

Jeffrey Goodman is vice president, sales and marketing of 3DMC, a full service Autostereoscopic (AS-3D) digital-out-of-home (DOOH) solutions provider. Utilizing revolutionary 3D-without-glasses/2D hybrid LCD display technology, 3DMC brings advertising, informative communication, entertainment and alert capabilities under one technology roof that is easily Integrated into nearly any high traffic environment. He welcomes questions at jgoodman@3dmc.tv.
View all posts by Jeffrey Goodman
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