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ISE Extends Contract with Amsterdam RAI, Anticipates Record Show
Poised for record exhibitor and attendee numbers in 2013, ISE extended its contract with Amsterdam RAI through 2019.

Article


ISE 2013 set records for the number of exhibitors (894-plus) and the amount of floor space (33,000 net square meters) at Amsterdam RAI.
January 29, 2013 | by Steve Crowe

Integrated Systems Europe (ISE) seems to be a win-win for all parties involved as show organizer Integrated Systems Events made several announcements during the show’s first day.

ISE will continue to be held in Amsterdam through 2019 as the show extended its previous contract, set to expire in 2016, an additional three years with Amsterdam RAI. ISE has been located in Amsterdam for 8 of its10-year existence.

The move is a no-brainer as Amsterdam’s popularity as host city has been reaffirmed by early numbers for the 2013 show. Attendee figures are poised to set a record, with pre-registration running around 6 percent ahead of 2012, and 894 exhibitors are set to occupy more than 33,000 net square meters of floor space – both record numbers for ISE. Of the almost 900 exhibitors at this year’s event, more than 200 of them are new to the show.

“Extending our contract with the RAI provides certainty for all of our event’s stakeholders: associations, exhibitors, visitors and press,” explains Mike Blackman, managing director, Integrated Systems Events. “The RAI has invested heavily in infrastructure and facilities over the past two years, and this programme will continue in the future, further enhancing the venue and making it the clear choice for ISE for the foreseeable future.”

ISE also announced the 2015 show will move to the second week of February, “making it easier to manage for exhibitors who also attend January events in North America such as CES and Winter NAMM.” ISE 2014 will take place as previously scheduled, February 4-6 2014.

 

 

About the author

Steve Crowe - Web Editor,
Steve is an editor for commercialintegrator.com. He graduated from Emerson College with a B.A. in Journalism. He joined EH Publishing in 2008. Steve is also a freelance sports writer for The Boston Globe and other various publications.
View all posts by Steve Crowe
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