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James Bond: ‘Skyfall’ Breaks Through Clutter with NanoLumens
Not that the Daniel Craig’s third Bond film “Skyfall” needs help getting attention, but 112-inch flexible NanoFlex video displays do a nice job of framing 007.

Article


November 14, 2012 | by CI Staff

With so many digital signs everywhere, it’s easy for a commercial video display to get lost in the clutter, unless one of two factors is present:

1) The video screen is displaying images of Daniel Craig as James Bond in the 23rd 007 film “Skyfall.”

2) The video screen is an out-of-the-ordinary NanoFlex 122-inch flexible LED display by NanoLumens.

A black carpet charity event for a “Skyfall” after-party screening is the latest venue in which NanoLumens’ eye-catching video solutions has been used to stand out in a glitzy atmosphere.

Standing prominently on a 10-foot tower at the event were two NanoFlex 122-inch solutions showing the “Skyfall” trailer and promos from 007-themed cologne. The screening benefited Dignitas International, a medical humanitarian organization focused on helping HIV and AIDS victims.

Related: 7 Fabulous Examples of Techorating

Chris Tampin, key account executive/designer at APG Displays, a NanoLumens’ Canadian distributor, says it’s hard for NanoLumens not to embrace the connection with 007.

“Anyone who knows anything about James Bond knows that the legendary British spy loves and relies upon the very latest in technology of all sorts in his never-ending quest to thwart evil and save the world. Knowing this, it was important that everything about this charity event reflect and amplify the high tech atmosphere of the film - and the NanoFlex displays did exactly that!”
The “Skyfall” screening took place at the Scotiabank Theater in Toronto, and drew more than 350 guests, and the after-party was at The Spoke Club in downtown Toronto. The event, supported in large part by Presenting Sponsors IMAX and EON Productions, raised more than $150,000 in support of Dignitas International.

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