Most sports museums merely show people the careers of professional athletes. Score! at Luxor in Las Vegas, however, allows visitors to actually experience the glory and gluttony of a star athlete’s career.

Think “Total Recall,” but with LG digital signage and an Apple iPhone instead of a virtual reality machine.

“You walk in, you meet with your agent, you pick the sport you want to play, you’re handed a fictitious contract and handed an iPhone,” says Gerard Azoulay, owner of Tin Can Digital.

Azoulay has an interesting perspective on the museum project, because his Tin Can Digital was not only the integrator but he’s also an investor in Score!. He describes an innovative experience in which guests are entertained by taking on the persona and decision-making process of a sports legend.

With iPhone in hand and using QR codes, museum guests answer a series of questions that will make or break their mythical career. Based on the life and career decisions they make, “at the end you learn that you either became President or ended up being chases in a white Bronco,” Azoulay says.

Welcome Video Wall

As guests enter Score! they’re greeted with a mezzanine level 4x4 video wall comprised of LG 47WV30BS super narrow displays.

“It looks like what would typically be in a stadium scoreboard,” Azoulay says. In addition to establishing the tone of the museum, the digital signage is used to make announcements related to special events (like professional athlete appearances) and to sell third-party advertising - much like a real stadium scoreboard.

The digital signage experience continues as guests walk through the museum. Their fictitious sports careers are illuminated by 12 LG narrow-bezel M4210Ls, which speak to different stages of the guests decision-making process.

There’s also an autostereoscopic, glasses-free 3D display drawing in guests.

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About the author

Tom LeBlanc - Editor-in-Chief, CI,

Tom has been covering electronics integration since 2003. Prior to being named editor-in-chief of CI, he was senior writer and managing editor of CE Pro. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Follow him on Twitter @leblanctom.

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