The team at R.O.E. Marketing, Inc. in Swedesboro, N.J. made some history when they did the first installation of LG’s 84-inch 4K display at McCarran Airport in early January 2013, but they would’ve liked to have a bit more time to savor the accomplishment.

Here’s hoping they’re celebrating now after building an 11-foot tall, five-foot wide kiosk that included two of the massive displays on the front and a light box in the back in about a week, installing it overnight just before the crowds started to arrive for CES 2013 after shipping the pieces to Vegas.

McCarran airport officials needed a solution to help people quickly find terminal information. The old static sign that had been there for years didn’t do the job because it wasn’t visible.

“The biggest challenge for us was trying to get all the materials they wanted in such a short time,” says Jerry Vinciguerra, R.O.E. foreman and field supervisor for the project. In most of it’s a/V installs, R.O.E. uses stock items, but that wasn’t possible with this job, which features a custom-made TV stand from Peerless, aluminum extrusion moldings on all four corners and metal laminates.

Inside the Installation
R.O.E. used three people on the overnight job, which pleased airport officials and LG representatives, says Vinciguerra. Because of the compressed schedule, there was no time for site inspection, a key piece to most jobs R.O.E. does.

“With that time frame, I was just happy they were happy with it,” he says. “We didn’t have time to talk to anyone at the airport before we started the work. When they removed the post that was where the kiosk is now, we had to do things we hadn’t done before. We had to react quickly and learn on the fly or we weren’t going to finish in time.

“We learned that you have to be able to change your ideas about how it should look based on what you see when you get there and be able to switch up your plans,” says Vinciguerra. “When you have more time, you can do better planning.”

R.O.E. staffers also had to have a permanent security detail to allow them to avoid repeated screenings as the brought materials into the construction zone. R.O.E. drove its delivery trucks onto the airport runways and was able to access the construction zone through doors not typically available to the public.

First of its Kind
Although the McCarran installation represented one of the first uses of LG’s 84-inch 4K display, Vinciguerra says R.O.E. has a long relationship with the manufacturer, adding that he wouldn’t be surprised to see similar installations in other airports across the country.

“LG was surprised at how well it turned out and how fast we did it,” he says.

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D. Craig MacCormack

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.

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