1 of 5
Take a Virtual Tour of Millennium Tower Boston
Prysm Olympic video wall helps sell space in the luxury Millennium…
 2 of 5
How to Compensate & Incentivize Sales Reps
You don’t want to overpay and undermine your profitability, but…
 3 of 5
Beyond ‘Go Get ‘Em’: Helping New Managers Succeed
Newly promoted managers often encounter unanticipated…
 4 of 5
Green Bay Packers Fans Leap for Lambeau Field Party Zones
The Atrium features brick architecture and glass windows, while…
 5 of 5
How to Maximize Productivity in New Office Spaces
A sophisticated AV system, video conferencing platform and sound…
Nortek ProAV Group Combines Gefen, Magenta, TVOne
Combining Gefen, Magenta Research and TVOne into ProAV group helps Nortek reach wide market for A/V switching.


Hagai Gefen ProAV Group
Gefen president Hagai Gefen, leader of Nortek ProAV.
November 26, 2012 By Julie Jacobson

Nortek, Inc. (Nasdaq: NTK) recently combined three subsidiaries, Gefen, Magenta Research and TVOne, into a new group called ProAV. All three companies target industrial, broadcast, government and other commercial markets with high-performance A/V switchers.

“Together, we have a really good chance of covering a lot of markets, a lot of ground,” says Gefen founder and president Hagai Gefen, who now leads the ProAV group. “Each one by itself is limited to technology for the vertical markets they target. Together, we can do more with both low-end and high-end products.”

The move mirrors a similar consolidation of Nortek’s home technology brands, including Elan Home Systems, Niles, SpeakerCraft, Panamax/Furman and Xantech, into the Core Brands group.

Gefen, a strong player in the residential market, started life in broadcast, pro audio and pro video – just like Magenta and TVOne. Today, pro A/V accounts for more than half of Gefen’s business.

“We branched into consumer because we have unique products for that market that other companies can’t go,” Gefen says.

Gefen has been a market leader in the latest communications technologies, including wireless, HDBaseT and fiber optics. Now, some of Gefen’s residential technologies can and will be used by its sister companies. For example, Gefen recently launched the GAVA (Gefen Audio Video Automation) solution for the home, but it can easily scale for the pro market.

“We already have a conference room solution and have been offering that already,” Gefen says. “It’s easy to implement now that we have a GUI and easy control through the network.”

TVOne has its own control solution, called Corio, for large video deployments. The video processing product line is typically used with multiple monitors, for example in digital signage.

Magenta Research targets very large A/V installations, with up to 256 sources x 512 displays.

All three companies combined can deliver the full gamut of A/V solutions from the smaller, residential side to the largest venues, sharing intellectual and financial resources along the way.

The three companies are still working on the operational issues such as sales structure, office locations, marketing and other details associated with a merger, which this is not. Gefen doesn’t even have an official title as leader of the ProAV Group, a term that is only expected to be used internally.

“I’m not big on titles,” he says.

Work Smarter: Keep Ahead of the Competition

Keep up with the changing A/V world with Commercial Integrator. Each issue makes it easy to understand and apply the latest A/V trends and techniques — whether you deal with UHDTV, wireless AV, Digital Video/IPTV, networking, HDBaseT or HDMI.
It’s not enough to keep up with the competition. You need to stay ahead of them. Subscribe to Commercial Integrator today for the latest techniques and insights you need to drive your business.

About the author

Julie Jacobson - Guest Writer,
A co-founder of EH Publishing in 1994, Julie is editor-at-large of CE Pro, sister publication of Commercial Integrator. An authority on home automation, networking, integration, digital convergence and the CE pro channel, Julie speaks often about these subjects at industry events. She graduated with a B.A. in Economics from the University of Michigan, and received an MBA from the University of Texas at Austin. Julie is a washed-up Ultimate Frisbee player.
View all posts by Julie Jacobson
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail

  • Latest
  • Blogs
  • Photos
  • Resources

Recent comments

Thanks for letting us know! We’ve added the link to the article. Or just click here:

Posted by Chelsea Cafiero on 2015 10 02 · commented on
'How to Compensate & Incentivize Sales Reps'.

The article mentions “Here’s an Onboarding Worksheet to help you get started.” but the link…

Posted by BC on 2015 10 02 · commented on
'How to Compensate & Incentivize Sales Reps'.

Thanks for your comment and explanation, Brad. We’re looking forward to what AV companies and others…

Posted by D. Craig MacCormack on 2015 10 01 · commented on
'InfoComm in Background as AV Month 2015 Kicks Off'.

Thanks for putting the spotlight on the AV industry, which is what AV Month (or Week) has always been about.…

Posted by Brad Grimes on 2015 10 01 · commented on
'InfoComm in Background as AV Month 2015 Kicks Off'.