TOP
STORIES
 1 of 5
Red Thread: Furniture Company or Change Agent?
Born out of an office furniture manufacturer, Red Thread is having different audio-video conversations than any other integrator — and clients like what it’s saying.
 2 of 5
AV, Sports and Beer… with a Chance of Meatballs
Integrator Real Sound uses JBL speakers, Crown amplifiers, Crimson AV and Key Digital cables to send audio and video throughout this unique three-level building.
 3 of 5
Top 40 CI Influencers Under 40
There was no shortage of candidates for our look at some of the young people who are making a difference for their companies and this industry. See who made the cut for 2014.
 4 of 5
The Rise and Reign of Verticalization
Have we reached the age of requiring integrators to become even more vertically focused?
 5 of 5
Medical Simulation Lab Makes All the Difference in Education
CompView Audio Visual helps California community college district build high-tech nursing education facilities.
Nortek ProAV Group Combines Gefen, Magenta, TVOne
Combining Gefen, Magenta Research and TVOne into ProAV group helps Nortek reach wide market for A/V switching.

Article


Hagai Gefen ProAV Group
Gefen president Hagai Gefen, leader of Nortek ProAV.
November 26, 2012 | by Julie Jacobson

Nortek, Inc. (Nasdaq: NTK) recently combined three subsidiaries, Gefen, Magenta Research and TVOne, into a new group called ProAV. All three companies target industrial, broadcast, government and other commercial markets with high-performance A/V switchers.

“Together, we have a really good chance of covering a lot of markets, a lot of ground,” says Gefen founder and president Hagai Gefen, who now leads the ProAV group. “Each one by itself is limited to technology for the vertical markets they target. Together, we can do more with both low-end and high-end products.”

The move mirrors a similar consolidation of Nortek’s home technology brands, including Elan Home Systems, Niles, SpeakerCraft, Panamax/Furman and Xantech, into the Core Brands group.

Gefen, a strong player in the residential market, started life in broadcast, pro audio and pro video – just like Magenta and TVOne. Today, pro A/V accounts for more than half of Gefen’s business.

“We branched into consumer because we have unique products for that market that other companies can’t go,” Gefen says.

Gefen has been a market leader in the latest communications technologies, including wireless, HDBaseT and fiber optics. Now, some of Gefen’s residential technologies can and will be used by its sister companies. For example, Gefen recently launched the GAVA (Gefen Audio Video Automation) solution for the home, but it can easily scale for the pro market.

“We already have a conference room solution and have been offering that already,” Gefen says. “It’s easy to implement now that we have a GUI and easy control through the network.”

TVOne has its own control solution, called Corio, for large video deployments. The video processing product line is typically used with multiple monitors, for example in digital signage.

Magenta Research targets very large A/V installations, with up to 256 sources x 512 displays.

All three companies combined can deliver the full gamut of A/V solutions from the smaller, residential side to the largest venues, sharing intellectual and financial resources along the way.

The three companies are still working on the operational issues such as sales structure, office locations, marketing and other details associated with a merger, which this is not. Gefen doesn’t even have an official title as leader of the ProAV Group, a term that is only expected to be used internally.

“I’m not big on titles,” he says.

About the author

Julie Jacobson - Guest Writer,
A co-founder of EH Publishing in 1994, Julie is editor-at-large of CE Pro, sister publication of Commercial Integrator. An authority on home automation, networking, integration, digital convergence and the CE pro channel, Julie speaks often about these subjects at industry events. She graduated with a B.A. in Economics from the University of Michigan, and received an MBA from the University of Texas at Austin. Julie is a washed-up Ultimate Frisbee player.
View all posts by Julie Jacobson
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources



Recent comments

Thanks for your comment, Derek! While this article was just a brief background about Audinate and Dante, we…

Posted by Chelsea Cafiero on 2014 08 08 · commented on
'What is Dante and Why is it So Popular?'.

Nice Overview Jason!

Integrators should be taking note of these changes and positioning themselves…

Posted by Mark Coxon on 2014 08 04 · commented on
'Stricter California Lighting Standards Take Effect'.

Robert,

It is curious that you just threw in the sentence “Audinate is a member of the AVnu Alliance,…

Posted by Derek R. Flickiinger on 2014 07 29 · commented on
'What is Dante and Why is it So Popular?'.

Casey - another great project! 


Your design and implementation came out a amazing!

Posted by Chanan Averbuch on 2014 07 10 · commented on
'Getting 'Serious' About Boa Lounge Upgrade'.