When it comes to cruising, it’s all about relaxation and entertainment.
For Spirit of Tasmania, a ferry that sails between Melbourne and Devonport, passengers are on board for 11 hours. The boat was in need of a serious tech upgrade in order to provide guests with onboard entertainment that would make the experience fun and memorable.
In 2015, Spirit of Tasmania underwent a $31 million refurbishment, which included installing new passenger entertainment and communication systems.
“Prior to the refurbishment, we had limited on-board entertainment, and all promotions and communications were on printed collateral; a costly and time-consuming exercise to manage,” said Chief Information Officer Tim Harlow, in a digitalsignageconnection.com article.
Harlow looked into a number of options for the ferry’s on-board systems, including traditional airline TV systems and traditional satellite TV solutions, but determined they were too costly and would not deliver the service and solution Spirit of Tasmania required.
“We wanted a solution we could manage ourselves that required little IT support and would be reliable,” Harlow said. “We looked to the market and found Tripleplay, a digital media platform that appeared to deliver both the media streaming functionality and the digital signage capabilities we needed.”
“To have one platform for both services made it an advantageous choice, simple to manage and the quality it delivered has not let us down.”
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“Through the use of digital menu boards, we now provide passengers the opportunity to think about their choices in advance, meaning when they arrive at the point of sale they know what they want, they may choose to order more than what they may have done if making a decision on the spot and their transaction doesn’t take as long as it used to,” said Harlow.
Spirit of Tasmania’s tech upgrade has greatly improved guests’ experiences and has helped Harlow spend more time focusing on other areas of business outside of onboard technology.
“Tripleplay had the functionality we needed as standard, straight out of the box, delivering the IPTV, mobile streaming and digital signage. The platform is straightforward, easy to use and requires such a small amount of servicing and support that we can focus on our core responsibilities.”
