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Electrosonic Named 2014 Integrator of the Year
Celebrating its 50th anniversary in 2014, Electrosonic's leadership has its eyes on ensuring the firm lasts at least another half-century.
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Crisis Averted: How 2 Firms Came Back from the Brink of Disaster
SVT and Altel Systems share their tales of tumble and turnaround to help those who may face the same problems prepare for the worst.
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Interactive Video Wall Promotes Recovery at Delaware Children’s Hospital
Kinesis Studio installs gesture-based activity wall for duPont Hospital for Children that gives young patients interactive landscape during recovery.
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Flashback Friday: Advanced AV Assists Ryan Seacrest Foundation
For this week's edition of Flashback Friday, go inside the first broadcast center of its kind inside Children's Hospital of Philadelphia. Seacrest opens the 8th studio today at Children's Hospital in Boston.
 5 of 5
Advance Technology: From Mom-and-Pop to Emerging Industry Force
Advance Technology, a $7.7M firm with limited resources, turns industry obstacles — lack of service revenue, IT convergence and talent recruitment — into competitive advantages.
Polk Joins CI Market, Partners with Starin Marketing
Distributor aims to guide the traditionally residential speaker manufacturer through the commercial sales and marketing processes.

Article


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Polk Audio product line manager Al Baron says SurroundBars, or sound bars, are nice options for boardrooms.
June 17, 2011 | by Tom LeBlanc

It’s not news that several—make that many—traditionally residential solutions providers are entering the commercial electronics market. These include a slew of InfoComm 2011 exhibitors.

The smart ones are treating the commercial market as a unique division within their company. Sometimes that means hiring a commercial division manager. It should also include recognizing that their distribution model for the residential market can’t be carried over to commercial.

Polk Audio
appears to be one of the smart ones. The 38-year-old speaker manufacturer makes its second InfoComm exhibit appearance in 2011, but 2010 was more of a toe-dipping venture, says product line manager Al Baron.

In 2011, “we’re all in,” he says.

A distribution partnership with Starin Marketing backs up Baron’s claim that Polk recognizes that commercial “is a very different market than residential.”

Jim Starin, CEO, says it’s much more than a distribution relationship and that Starin will be guiding Polk through the commercial sales and marketing processes.

About the author

Tom LeBlanc - Editor-in-Chief, CI,
Tom has been covering electronics integration since 2003. Prior to being named editor-in-chief of CI, he was senior writer and managing editor of CE Pro. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Follow him on Twitter @leblanctom.
View all posts by Tom LeBlanc
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