Top Story

Latest InfoComm News

 1 of 5
Polycom’s Latest Collaboration Systems Speak to Future…
Polycom introduces RealPresence Trio, RealPresence Debut and…
 2 of 5
Take a Virtual Tour of Millennium Tower Boston
Prysm Olympic video wall helps sell space in the luxury Millennium…
 3 of 5
How to Compensate & Incentivize Sales Reps
You don’t want to overpay and undermine your profitability, but…
 4 of 5
Beyond ‘Go Get ‘Em’: Helping New Managers Succeed
Newly promoted managers often encounter unanticipated…
 5 of 5
Green Bay Packers Fans Leap for Lambeau Field Party Zones
The Atrium features brick architecture and glass windows, while…
Polk Joins CI Market, Partners with Starin Marketing
Distributor aims to guide the traditionally residential speaker manufacturer through the commercial sales and marketing processes.


Polk Audio product line manager Al Baron says SurroundBars, or sound bars, are nice options for boardrooms.
June 17, 2011 By Tom LeBlanc

It’s not news that several—make that many—traditionally residential solutions providers are entering the commercial electronics market. These include a slew of InfoComm 2011 exhibitors.

The smart ones are treating the commercial market as a unique division within their company. Sometimes that means hiring a commercial division manager. It should also include recognizing that their distribution model for the residential market can’t be carried over to commercial.

Polk Audio
appears to be one of the smart ones. The 38-year-old speaker manufacturer makes its second InfoComm exhibit appearance in 2011, but 2010 was more of a toe-dipping venture, says product line manager Al Baron.

In 2011, “we’re all in,” he says.

A distribution partnership with Starin Marketing backs up Baron’s claim that Polk recognizes that commercial “is a very different market than residential.”

Jim Starin, CEO, says it’s much more than a distribution relationship and that Starin will be guiding Polk through the commercial sales and marketing processes.

Work Smarter: Keep Ahead of the Competition

Keep up with the changing A/V world with Commercial Integrator. Each issue makes it easy to understand and apply the latest A/V trends and techniques — whether you deal with UHDTV, wireless AV, Digital Video/IPTV, networking, HDBaseT or HDMI.
It’s not enough to keep up with the competition. You need to stay ahead of them. Subscribe to Commercial Integrator today for the latest techniques and insights you need to drive your business.

About the author

Tom LeBlanc - Editor-in-Chief, CI,
Tom has been covering electronics integration since 2003. Prior to being named editor-in-chief of CI, he was senior writer and managing editor of CE Pro. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Follow him on Twitter @leblanctom.
View all posts by Tom LeBlanc
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail

  • Latest
  • Blogs
  • Photos
  • Resources

Recent comments

I did not know Denise, but am very sorry for your loss.  Her story is amazing and I’ve always admired…

Posted by Lorrie Morrow on 2015 10 08 · commented on
'PSNI Marketing Director Denise Harrison Dies'.

Hey guys I’m currently living in London and there is a great nightlife and nightclub scene in this City,…

Posted by Sam on 2015 10 07 · commented on
'Inside the 100 Hottest Bars and Nightclubs of 2015'.

Thank you Commercial Integrator magazine for announcing the passing of Denise Harrison to the systems integration…

Posted by jerryg on 2015 10 06 · commented on
'PSNI Marketing Director Denise Harrison Dies'.

when I went to manchester I found out one the best club in Manchester my friend took me an amazing club called…

Posted by nightclub Manchester on 2015 10 06 · commented on
'Inside the 100 Hottest Bars and Nightclubs of 2015'.