Top Story

Latest InfoComm News



TOP
STORIES
 1 of 5
Empire State Building Projects Cecil the Lion, Endangered Animals
New York City’s most famous landmark lights up with faces of…
 2 of 5
8 Most Dangerous Words in Business
Change is scary, but there's one eight-word phrase that's even…
 3 of 5
Apple, Cisco Partner to Boost iOS for Business
Partnership aims to optimize collaboration between Apple's mobile…
 4 of 5
Projection Mapping 5,000 Years of Chinese History
Shen Yun Performing Arts asks a lot of Digital Projection TITAN…
 5 of 5
This 10K Timelapse of Brazil Will Make You Forget 4K
Picturesque timelapse of Brazil captured by photographer Joe Capra…
Polk Joins CI Market, Partners with Starin Marketing
Distributor aims to guide the traditionally residential speaker manufacturer through the commercial sales and marketing processes.

Article


null
Polk Audio product line manager Al Baron says SurroundBars, or sound bars, are nice options for boardrooms.
June 17, 2011 By Tom LeBlanc

It’s not news that several—make that many—traditionally residential solutions providers are entering the commercial electronics market. These include a slew of InfoComm 2011 exhibitors.

The smart ones are treating the commercial market as a unique division within their company. Sometimes that means hiring a commercial division manager. It should also include recognizing that their distribution model for the residential market can’t be carried over to commercial.

Polk Audio
appears to be one of the smart ones. The 38-year-old speaker manufacturer makes its second InfoComm exhibit appearance in 2011, but 2010 was more of a toe-dipping venture, says product line manager Al Baron.

In 2011, “we’re all in,” he says.

A distribution partnership with Starin Marketing backs up Baron’s claim that Polk recognizes that commercial “is a very different market than residential.”

Jim Starin, CEO, says it’s much more than a distribution relationship and that Starin will be guiding Polk through the commercial sales and marketing processes.

Work Smarter: Keep Ahead of the Competition

Keep up with the changing A/V world with Commercial Integrator. Each issue makes it easy to understand and apply the latest A/V trends and techniques — whether you deal with UHDTV, wireless AV, Digital Video/IPTV, networking, HDBaseT or HDMI.
It’s not enough to keep up with the competition. You need to stay ahead of them. Subscribe to Commercial Integrator today for the latest techniques and insights you need to drive your business.

About the author

Tom LeBlanc - Editor-in-Chief, CI,
Tom has been covering electronics integration since 2003. Prior to being named editor-in-chief of CI, he was senior writer and managing editor of CE Pro. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Follow him on Twitter @leblanctom.
View all posts by Tom LeBlanc
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources



Recent comments

Jmanders—I take it’s been your experience that integrators sometimes (too often) take on jobs…

Posted by Tom LeBlanc on 2015 08 26 · commented on
'You’re Fired! Knowing When To Call It Quits With Clients, Part 1'.

We strive to be a good client (we actually like to think of ourselves as your partner in ensuring that we…

Posted by jmanders@holycross.edu on 2015 08 25 · commented on
'You’re Fired! Knowing When To Call It Quits With Clients, Part 1'.

Excellent Article

Posted by Troy on 2015 08 25 · commented on
'You’re Fired! Knowing When To Call It Quits With Clients, Part 1'.

This was an obscene waste of money that would have been put to better use in the community.
If you’re…

Posted by Ted Parnell-Best on 2015 08 21 · commented on
'Dallas Church Aquarium Featured on Animal Planet Series 'Tanked''.