Top Story

Latest InfoComm News



TOP
STORIES
 1 of 5
Meet the 2015 CI Industry Leaders
CI recognizes top integrators serving 11 key vertical markets and…
 2 of 5
Shining a Light on Rolling Stones’ Zip Code Tour
Lighting designer and director for the latest Rolling Stones' tour…
 3 of 5
Why Small Businesses Should Look to the Cloud
A growing number of small businesses are investing in cloud…
 4 of 5
13 Standout Projects of 2015: Meet the Integration Award Winners
Marvel at some of the best market-specific project solutions by…
 5 of 5
iPads in Full Force at Star Wars Costume Exhibit
Traveling history of iconic sci-fi outfits features interactive…
Polk Joins CI Market, Partners with Starin Marketing
Distributor aims to guide the traditionally residential speaker manufacturer through the commercial sales and marketing processes.

Article


null
Polk Audio product line manager Al Baron says SurroundBars, or sound bars, are nice options for boardrooms.
June 17, 2011 By Tom LeBlanc

It’s not news that several—make that many—traditionally residential solutions providers are entering the commercial electronics market. These include a slew of InfoComm 2011 exhibitors.

The smart ones are treating the commercial market as a unique division within their company. Sometimes that means hiring a commercial division manager. It should also include recognizing that their distribution model for the residential market can’t be carried over to commercial.

Polk Audio
appears to be one of the smart ones. The 38-year-old speaker manufacturer makes its second InfoComm exhibit appearance in 2011, but 2010 was more of a toe-dipping venture, says product line manager Al Baron.

In 2011, “we’re all in,” he says.

A distribution partnership with Starin Marketing backs up Baron’s claim that Polk recognizes that commercial “is a very different market than residential.”

Jim Starin, CEO, says it’s much more than a distribution relationship and that Starin will be guiding Polk through the commercial sales and marketing processes.

About the author

Tom LeBlanc - Editor-in-Chief, CI,
Tom has been covering electronics integration since 2003. Prior to being named editor-in-chief of CI, he was senior writer and managing editor of CE Pro. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Follow him on Twitter @leblanctom.
View all posts by Tom LeBlanc
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
What’s On Tap for CI Summit 2015

This year's CI Summit in Washington D.C. will focus on laws and regulations that affect integration firms, how to measure your firm's value, vertical-specific perspectives and more.

Pop Quiz: Test Your InfoComm 2015 Knowledge and Retention
Are We Facing an App Revolution?
Truth or Travesty? InfoComm’s Lack of Innovation Hints at Something More
Industry Oracle Predicts Big Analytics, Little Data
View more blog posts



Recent comments

I don’t know why anyone in pro-AV would be raising an eyebrow over this delay…other than to express…

Posted by Shyam Devadas on 2015 07 31 · commented on
'Microsoft Surface Hub Delay ‘No Big Deal’'.

Cool :  some entertainment for kids when You are busy

Posted by Aleks on 2015 07 31 · commented on
'Tiny 3D Chef Prepares Your Meal While You Wait'.

This type of interface with the touch screen would be really valuable to audio DSP control on digital consoles…

Posted by kencoey on 2015 07 22 · commented on
'Futuristic Touchscreen Changes the Meaning of 3D'.

How is the $250M renovation of Husky Stadium not on this list…  SMH

The most beautiful place…

Posted by Alex on 2015 07 22 · commented on
'Top 10 Most Dramatic Football Stadium Upgrades'.