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Industry News: A Year in Review
What affected integrators most in 2014? Check out this epic timeline of CI coverage to find out.
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8 Remarkable Insights from CI Profiles of 2014
We take you back in time to revisit all eight integration firms that graced the cover of Commercial Integrator during 2014, all with a bit of advice to offer.
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‘Twas a Great & Lousy Year, Declares Josh Srago
CI columnist Josh Srago argues with himself over what made 2014 a standout or sour year for the integration industry.
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Boston Beats New York with 90-Foot, LED-Lit Christmas Tree
Parker 3D completes 200,000 square foot holiday lighting installation in Boston, where the 90-foot Christmas tree is the tallest in the Northeast (sorry, New York!).
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‘Twas a Great & Lousy Year, Says Daniel Newman
CI columnist Daniel L. Newman argues with himself over what made 2014 a standout or sour year for the integration industry.
Polk Joins CI Market, Partners with Starin Marketing
Distributor aims to guide the traditionally residential speaker manufacturer through the commercial sales and marketing processes.

Article


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Polk Audio product line manager Al Baron says SurroundBars, or sound bars, are nice options for boardrooms.
June 17, 2011 | by Tom LeBlanc

It’s not news that several—make that many—traditionally residential solutions providers are entering the commercial electronics market. These include a slew of InfoComm 2011 exhibitors.

The smart ones are treating the commercial market as a unique division within their company. Sometimes that means hiring a commercial division manager. It should also include recognizing that their distribution model for the residential market can’t be carried over to commercial.

Polk Audio
appears to be one of the smart ones. The 38-year-old speaker manufacturer makes its second InfoComm exhibit appearance in 2011, but 2010 was more of a toe-dipping venture, says product line manager Al Baron.

In 2011, “we’re all in,” he says.

A distribution partnership with Starin Marketing backs up Baron’s claim that Polk recognizes that commercial “is a very different market than residential.”

Jim Starin, CEO, says it’s much more than a distribution relationship and that Starin will be guiding Polk through the commercial sales and marketing processes.

About the author

Tom LeBlanc - Editor-in-Chief, CI,
Tom has been covering electronics integration since 2003. Prior to being named editor-in-chief of CI, he was senior writer and managing editor of CE Pro. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Follow him on Twitter @leblanctom.
View all posts by Tom LeBlanc
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