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Article


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Polk Audio product line manager Al Baron says SurroundBars, or sound bars, are nice options for boardrooms.
June 17, 2011 | by Tom LeBlanc

It’s not news that several—make that many—traditionally residential solutions providers are entering the commercial electronics market. These include a slew of InfoComm 2011 exhibitors.

The smart ones are treating the commercial market as a unique division within their company. Sometimes that means hiring a commercial division manager. It should also include recognizing that their distribution model for the residential market can’t be carried over to commercial.

Polk Audio
appears to be one of the smart ones. The 38-year-old speaker manufacturer makes its second InfoComm exhibit appearance in 2011, but 2010 was more of a toe-dipping venture, says product line manager Al Baron.

In 2011, “we’re all in,” he says.

A distribution partnership with Starin Marketing backs up Baron’s claim that Polk recognizes that commercial “is a very different market than residential.”

Jim Starin, CEO, says it’s much more than a distribution relationship and that Starin will be guiding Polk through the commercial sales and marketing processes.

About the author

Tom LeBlanc - Editor-in-Chief, CI,
Tom has been covering electronics integration since 2003. Prior to being named editor-in-chief of CI, he was senior writer and managing editor of CE Pro. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Follow him on Twitter @leblanctom.
View all posts by Tom LeBlanc
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Recent comments

A good read, Robert. I would like to point out that, like doctors, lawyers almost always either are covered…

Posted by J. Peter Rich, Esq. on 2014 04 16 · commented on
'Avoid Getting Your Mother or Your Business Sued'.

Arlen, the Jaguars haven’t had a blackout since 2009.

Posted by Marty on 2014 04 16 · commented on
'Jaguars Lure Fans with Massive Scoreboard Renovations'.

Welcome to the police state! We should not accept living like this. This increased security only means the…

Posted by Tim Stoffel on 2014 04 15 · commented on
'Increased Security Costs Boston Marathon its Innocence'.

Nice article Robert. As fate would have it my day job (AV integrator) and my night job (formula1blog.com)…

Posted by Todd McCandless on 2014 03 25 · commented on
'Ferrari and IC Realtime Test 720-Degree Surveillance Camera on the Racetrack'.