Are You Just an Average Integrator?
Commercial integration is becoming increasingly competitive. Here are four ways to convince clients to work with you.
Jul. 18, 2011 — by Mark Coxon
You think you hang a TV on the wall better than the average integrator? Stop kidding yourself.
With the world of big-box stores, Amazon and iPad solutions, in customers’ eyes we are just another source of labor.
How do you position yourself as something more? Is your story that you have been in business for X amount of years, align yourself with top manufacturers and pride yourself on customer service?
Sorry, that isn’t good enough. Your competitors are saying the same thing.
How do you stand out in the prospective client’s mind in a sea of competition that is repeating an autonomic message?
I’ve rounded up four steps to set your company apart from other integrators and establish a unique selling proposition.
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http://www.commercialintegrator.com/article/are_you_just_an_average_integrator/
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Blogs: http://www.commercialintegrator.com/topic/category/blogs
Business Resources: http://www.commercialintegrator.com/topic/category/business_resources
Bidding & Presentation: http://www.commercialintegrator.com/topic/category/bidding_presentation
Operations: http://www.commercialintegrator.com/topic/category/operations
Sales & Marketing: http://www.commercialintegrator.com/topic/category/sales_marketing
View all topics: http://www.commercialintegrator.com/topic/all