TOP
STORIES
 1 of 5
Digital Signage Gets Spooky at 14-Acre Sports Complex
ConnectedSign installs 60 HD displays, including 12 interactive digital signage kiosks and a video wall, throughout 14-acre sports facility.
 2 of 5
Inside Atlanta’s High-Profile Security Control Rooms
In conjunction with its hosting this year's recently completed ASIS annual Seminar and Exhibits, media members took a tour of security operations and command centers around Atlanta.
 3 of 5
7 Super-Scary Wiring Scenarios
CI is bringing back our Halloween-themed guide to feeling great about your company's wiring techniques. What's the worst wiring scenario you've encountered?
 4 of 5
ESPN Makes Digital Splash with Eye-Popping SportsCenter Upgrade
Mobile displays, video floor, social media wall among many highlights of the new SportsCenter digital studio DC-2.
 5 of 5
Mission Critical 411 on Control Room Integration
Integrators with long histories in this space discuss how projects and customer demands are different than others.
Q&A: David Labuskes, InfoComm Executive Director
InfoComm's new executive director and CEO talks state of industry, challenges and opportunities, fiscal cliff and A/V's place in health care.

Article


On Jan. 1, 2013, David Labuskes replaced retiring Randy Lemke as InfoComm International executive director.
January 01, 2013 | by D. Craig MacCormack

David Labuskes is still getting used to his new surroundings at InfoComm International headquarters after officially assuming the title of executive director and CEO on Jan. 1 from Randal Lemke, who retired at the end of 2012.

Still, as a consultant to the A/V industry for many years through his work at RTKL Associates, Labuskes is well-equipped to talk about the state of the commercial integration business, challenges and opportunities for integrators in 2013, the fallout of the fiscal cliff talks and how the A/V industry fits into the health care market.

Help us put the state of the commercial integration industry in perspective. Is 2013 a good time to be a commercial integration firm?

It’s always been a good time to be a commercial integration firm, but there certainly have been easier times. Right now, as everyone knows, it’s a competitive environment and an uncertain environment.

It’s always been a price competition, but the decision integrators have to make right now is whether to compete for buyers on the price-sensitive side of the marketplace. Everyone knows you can make choices between high quality and low price. InfoComm’s role is to be out there and to support our members in whatever they decide and to help them implement those decisions and be successful. One thing we’re looking at right now is how we can help our members more from a business perspective, not just with technical information.

We’re increasing our investment in all membership services right now, including both standards and certification. Without standards, it’s very difficult for an integrator to operate, so they provide an enormous amount of credibility. With certification, you can show you’re invested in your career and invested in your capabilities. Our role is to help our members shine a bright light on what being a qualified commercial integrator means.

What are the biggest challenges integrators face in 2013 and how can InfoComm help them overcome those obstacles? What are the biggest opportunities awaiting integrators and how can InfoComm help seize them?

I would be surprised if 2013 didn’t bring more uncertainty and more competition. I look at those challenges as opportunities to look at business value. You have to ask yourself what business model you bring to the client. You have to be rigorous in self-examination. Our membership is a subset of humanity, so we have some members who do that and will continue to do that and some who stick with the status quo.

About the author

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
View all posts by D. Craig MacCormack
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
Advanced Places Projection in Back, Control Up Front

Toronto Transit Commission elects Advanced to update control room with 80” Delta Displays rear projection LED cube video wall, guaranteeing 24/7 footage of the city’s transportation system.

Digital Signage Gets Spooky at 14-Acre Sports Complex
Inside Atlanta’s High-Profile Security Control Rooms
7 Super-Scary Wiring Scenarios
InFocus LiteShow 4 Transmits Digital Content to Projectors & Displays
View more photo galleries
White Paper:
5 Ways to Profit While Saving Clients’ Money on Utilities

How integrators can leverage power management, lighting control, HVAC, uninterruptable power supplies and room management systems increase revenue while offering customers solid ROI.

White Paper: Campuses Banking on Emergency Notification, Upgrades
Webcast: Unscrambling Your AVB, HDBaseT Questions
White Paper: Technology Brief on Control Rooms
White Paper: The Voice: How to Design Emergency Communication Systems with Announcements
White Paper: Digital Signs of the Times
White Paper: A Snapshot of the Onsite Freelance & Contractor Workforce
Webcast: 7 Ways an Integrator Can Save Clients Money on Utility Costs
View more papers or webcasts



Recent comments

I am pretty sure that it wasn’t the amount of flat screens that the player’s had in thier locker…

Posted by JT on 2014 10 31 · commented on
'University of Oregon Builds Football Performance Center for Champions'.

All the words I have on this topic are already there for everyone to judge as they see fit.  The only…

Posted by David Danto on 2014 10 30 · commented on
'An IT Guy’s Guide to ‘Talking Legacy AV''.

I had actually pulled back a comment that I had sent to post yesterday, however in follow up to the last posted…

Posted by Corey Moss on 2014 10 30 · commented on
'An IT Guy’s Guide to ‘Talking Legacy AV''.

I agree with Mr. D’Angelo.  There was a message in here worth discussing seriously, as Mr. Danto…

Posted by Mark Coxon on 2014 10 30 · commented on
'An IT Guy’s Guide to ‘Talking Legacy AV''.