Q&A: David Labuskes, InfoComm Executive Director
InfoComm's new executive director and CEO talks state of industry, challenges and opportunities, fiscal cliff and A/V's place in health care.

Article


On Jan. 1, 2013, David Labuskes replaced retiring Randy Lemke as InfoComm International executive director.
January 01, 2013 By D. Craig MacCormack

David Labuskes is still getting used to his new surroundings at InfoComm International headquarters after officially assuming the title of executive director and CEO on Jan. 1 from Randal Lemke, who retired at the end of 2012.

Still, as a consultant to the A/V industry for many years through his work at RTKL Associates, Labuskes is well-equipped to talk about the state of the commercial integration business, challenges and opportunities for integrators in 2013, the fallout of the fiscal cliff talks and how the A/V industry fits into the health care market.

Help us put the state of the commercial integration industry in perspective. Is 2013 a good time to be a commercial integration firm?

It’s always been a good time to be a commercial integration firm, but there certainly have been easier times. Right now, as everyone knows, it’s a competitive environment and an uncertain environment.

It’s always been a price competition, but the decision integrators have to make right now is whether to compete for buyers on the price-sensitive side of the marketplace. Everyone knows you can make choices between high quality and low price. InfoComm’s role is to be out there and to support our members in whatever they decide and to help them implement those decisions and be successful. One thing we’re looking at right now is how we can help our members more from a business perspective, not just with technical information.

We’re increasing our investment in all membership services right now, including both standards and certification. Without standards, it’s very difficult for an integrator to operate, so they provide an enormous amount of credibility. With certification, you can show you’re invested in your career and invested in your capabilities. Our role is to help our members shine a bright light on what being a qualified commercial integrator means.

What are the biggest challenges integrators face in 2013 and how can InfoComm help them overcome those obstacles? What are the biggest opportunities awaiting integrators and how can InfoComm help seize them?

I would be surprised if 2013 didn’t bring more uncertainty and more competition. I look at those challenges as opportunities to look at business value. You have to ask yourself what business model you bring to the client. You have to be rigorous in self-examination. Our membership is a subset of humanity, so we have some members who do that and will continue to do that and some who stick with the status quo.

About the author

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
View all posts by D. Craig MacCormack
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
The Haves and the Have Nots: The Next Step in the Evolution of the Audiovisual Industry

With larger firms benefiting from greater access to resources, audiovisual industry groups of service providers will be forced to band together in order for smaller firms to support their clients and be able to compete with big firms.

10 Ways to Create a Culture of Collaboration
Q&A: Matrox Discusses Driving, Moving, and Streaming 4K
Read the ‘Most Important’ Blog NSCA’s Chuck Wilson Has Ever Written
What Kramer Control and Crestron. AV Framework Mean for Automation Programmers
View more blog posts
The Future of Displays: 15 Innovations from the InfoComm Show Floor

LCD video wall systems, retractable screen technology and never-before-seen LED cabinet designs were just a few of the display solutions at InfoComm 2016 that are leading the way in display technology.

Inside Prysm’s InfoComm 2016 Booth
13 InfoComm Products that Break New Ground
Finding Dory Scoring Mixer Explains How He Chooses Microphones
17 Impressive InfoComm 2016 Digital Signage Innovations
View more photo galleries
White Paper:
Ignorance, Defiance on ADA Compliance Among Regulatory Nightmares

Many integrators still don’t know everything they’re supposed to be doing — from ADA to new overtime rules to EPA compliance and more — possibly bogged down by laws they are unable to keep up with.

White Paper: Secrets to Installing Outdoor Audio-Video Safely
White Paper: New Standard Revs Up Networking Game
White Paper: 7 Tips for Rolling Out University Digital Signage
White Paper: From Chaos to Control - Your Guide to Business Efficiency
White Paper: The Ultimate Guide to As-a-Service
White Paper: IP Meets IoT: Choosing the Right Technology for the Future of Building Automation
Webcast: How Selling Broadband Services Can Boost Monthly Revenue
View more papers or webcasts


Recent comments

Mike;

Great to hear. Nice selection and focus on the AV Integrator.

What section of InfoComm…

Posted by Tucker on 2016 06 22 · commented on
'Lights Out: How Integrators are Missing Opportunities in the Lighting Sector'.

Jack:

Thanks for the good words.  How do you think we can bring the two together?  Would…

Posted by Tucker on 2016 06 22 · commented on
'Lights Out: How Integrators are Missing Opportunities in the Lighting Sector'.

If anyone is interested in more details, feel free to reach out to us at EBS.
This system uses our…

Posted by Alex on 2016 06 22 · commented on
'Inside One of the Most Innovative Dental Simulation Clinics in the World'.

Commercial and residential integrators need to visit www.colorbeamnorthamerica.com for the evolution in lighting.

Posted by Mike Teolis on 2016 06 21 · commented on
'Lights Out: How Integrators are Missing Opportunities in the Lighting Sector'.