TOP
STORIES
 1 of 5
Top 10 Most Dramatic Football Stadium Upgrades
In honor of the Super Bowl, we're rounding up the most transformational stadium upgrades featured on Commercial Integrator.
 2 of 5
InfoComm Offering Courses & Seminars at ISE 2015
Check out the schedule of InfoComm offerings at the upcoming Integrated Systems Europe (ISE) show in Amsterdam.
 3 of 5
Virtue of the Ugly: When AV Mirrors Rock n’ Roll
It's time for AV integrators to follow in the footsteps of great rock n' roll musicians... and aim for more than just aesthetics.
 4 of 5
Academy Awards to be Drenched in Dolby Atmos Sound
Over half of the Oscar-nominated films for best sound editing were mixed in Dolby Atmos, including American Sniper, The Hobbit and Unbroken.
 5 of 5
Porsche Drivers Get Even More Attention Thanks to Digital Billboard
Australian billboard equipped with vehicle recognition technology caters its message directly to approaching Porsche drivers on the highway.
Q&A: David Labuskes, InfoComm Executive Director
InfoComm's new executive director and CEO talks state of industry, challenges and opportunities, fiscal cliff and A/V's place in health care.

Article


On Jan. 1, 2013, David Labuskes replaced retiring Randy Lemke as InfoComm International executive director.
January 01, 2013 | by D. Craig MacCormack

David Labuskes is still getting used to his new surroundings at InfoComm International headquarters after officially assuming the title of executive director and CEO on Jan. 1 from Randal Lemke, who retired at the end of 2012.

Still, as a consultant to the A/V industry for many years through his work at RTKL Associates, Labuskes is well-equipped to talk about the state of the commercial integration business, challenges and opportunities for integrators in 2013, the fallout of the fiscal cliff talks and how the A/V industry fits into the health care market.

Help us put the state of the commercial integration industry in perspective. Is 2013 a good time to be a commercial integration firm?

It’s always been a good time to be a commercial integration firm, but there certainly have been easier times. Right now, as everyone knows, it’s a competitive environment and an uncertain environment.

It’s always been a price competition, but the decision integrators have to make right now is whether to compete for buyers on the price-sensitive side of the marketplace. Everyone knows you can make choices between high quality and low price. InfoComm’s role is to be out there and to support our members in whatever they decide and to help them implement those decisions and be successful. One thing we’re looking at right now is how we can help our members more from a business perspective, not just with technical information.

We’re increasing our investment in all membership services right now, including both standards and certification. Without standards, it’s very difficult for an integrator to operate, so they provide an enormous amount of credibility. With certification, you can show you’re invested in your career and invested in your capabilities. Our role is to help our members shine a bright light on what being a qualified commercial integrator means.

What are the biggest challenges integrators face in 2013 and how can InfoComm help them overcome those obstacles? What are the biggest opportunities awaiting integrators and how can InfoComm help seize them?

I would be surprised if 2013 didn’t bring more uncertainty and more competition. I look at those challenges as opportunities to look at business value. You have to ask yourself what business model you bring to the client. You have to be rigorous in self-examination. Our membership is a subset of humanity, so we have some members who do that and will continue to do that and some who stick with the status quo.

About the author

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
View all posts by D. Craig MacCormack
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
Lenny Kravitz is Shure to Rock the Big Game this Weekend

Armed with an array of Gibson Les Pauls and Flying Vs, Lenny Kravitz is trusting the sound of his iconic guitars to Shure's new Axient Wireless Management Network for the Super Bowl XLIX halftime show.

How to Entice New Generation of Employees with Video Communication
Super Bowl XLIX to Put 200 Security Cameras in Play
Ideal Networks VDV II Cable Verifiers Identify Wiring Errors
Commercial Integrator Launches Online Job Board
View more news
Lenny Kravitz is Shure to Rock the Big Game this Weekend

Armed with an array of Gibson Les Pauls and Flying Vs, Lenny Kravitz is trusting the sound of his iconic guitars to Shure's new Axient Wireless Management Network for the Super Bowl XLIX halftime show.

How to Entice New Generation of Employees with Video Communication
How Margin, Labor Rate Mistakes Will Put Companies Out of Business
Virtue of the Ugly: When AV Mirrors Rock n’ Roll
Time for Integrators to Focus on Training, Retention
View more blog posts



Recent comments

superb blog and also very helpful.
if you are interested, to increase your knowledge about Business…

Posted by amitgupta on 2015 01 28 · commented on
'Brush with Business Doom: How 2 Firms Came Back from the Brink of Disaster'.

You are correct! The distinction is that this is the 37th consecutive year that films using Dolby audio technologies…

Posted by Chelsea Cafiero on 2015 01 22 · commented on
'Academy Awards to be Drenched in Dolby Atmos Sound'.

    “Dolby Atmos debuted in June 2012 in the Oscar-winning animated film Brave.”

Posted by Ken DeLoria on 2015 01 22 · commented on
'Academy Awards to be Drenched in Dolby Atmos Sound'.

This is great for Cambridge. Though LogiSon has had this ability for a number of years with their networked…

Posted by Frank on 2015 01 21 · commented on
'Cambridge Sound Management Enables Sound Masking Across Multiple Locations'.