It doesn’t matter if you are in a bar, restaurant, coffee shop or a gym.
If you suddenly hear the first few notes of Carly Rae Jepsen’s “Call Me Maybe” blaring through the speakers and, well, you’ve already heard that particular song enough times, you might be a little irritated.
Integrators can’t solve all of popular music’s problems, but they can help their commercial clients put some music selection power into their customers’ hands by leveraging Rockbot, and in doing so they may be able to provide a jolt to their audio business.
The Rockbot’s mobile app-based music solution isn’t just about the playlists cultivated from its over 7 million licensed tracks; it’s more about the social media aspect that allows the venues that leverage it to differentiate themselves and engage customers.
Ideally, the venue (let’s say it’s a bar) will have some video displays dedicated to showing the Rockbot music queue, which also encourages patrons to get a free app that allows them to pick songs from the venue’s playlist and vote down other people’s selections. It’s essentially a social media jukebox that allows a venue’s patrons to have some fun and take ownership of the music selections.
Photos: Examples of Rockbot’s interface
For an integration firm that designs and installs audio, video and automation solutions, a simple Rockbot add-on might seem rather inconsequential, but that’s not the case at all, according to Jeff Brotherston, owner of Aurora, Colo.-based AV Colorado. It’s the social media aspect of Rockbot that keeps customers engaged with those expensive A/V systems and that provides value to integration clients, he says.
“Think about satellite radio,” says Brotherston. “You can pick a channel and that’s about it. With something like Playnetwork, you can customize it so the format changes throughout the day, and that’s an improvement. However, I think Rockbot takes it one step further in that you can pick the format, tailor the mix, tailor the time of day and have the ability to add to social media element. It’s a nice perk.”
That social media perk is also what sets Rockbot apart from a competitor such as Muzak, according to Rockbot’s VP of channel sales Scott Walker. “They’ve done a great job of servicing the marketplace, but there is no engagement at that [social media] level,” he says. “We provide another touch point for the location [commercial client] to market a message and engage with the consumer.”
Frank Vale, owner of Ohio-based Audio Doc, has installed Rockbot in multiple hospitality venues and has found that it’s that engagement with the consumer that his clients most value. “It’s keeping their customers there longer and they seem to be coming back more, which means [that it is] generating business for them,” he notes.
Rockbot can also generate add-on business for integrators because of its natural connection to digital signage. The music player is a BrightSign HD1010w digital signage player, although integrators can alternatively use pretty much any digital signage platform. When flat panelsdisplay the Rocbot interface it lead to conversations about how to better leverage digital signage in general.
“The big benefit to the client is that they can also use those displays to do some custom and timely messages, like let them know about a drink special,” Brotherston says. “In a lot of ways it’s a gateway to digital signage.”
For integrators, it’s also a gateway to customers, Brotherston adds. “It’s definitely a good door-opening both with existing and new clients.”
Rockbot is looking to expand its dealer network, Walker says. (Check Rockbot.com for more information.)