Samsung doesn’t want to over complicate things.

This week at the Digital Signage Expo (DSE), they will showcase their Smart Signage Platform, designed to simplify the digital signage deployment process while facilitating new application ecosystem growth with software developers and content providers.

The integrated, open-source platform is built around an embedded media player and software developer kit (SDK). This signage software allows software partners to develop customized signage applications for business and user environments. The platform is also cloud-based and can locally or remotely send content from a web server directly to a display.

Samsung’s Smart Signage Platform features an embedded, high-performance media player, allowing users to play back content without needing a separate PC or set-back box. The platform also supports open pluggable standard (OPS) platforms. It is powered by a System on Chip (SoC) semiconductor and includes a dual-core CPU, full codec video processor and either 4GB or 8GB of storage (depending on the model).

“Samsung’s legacy in commercial display technology, as well as our leadership in advanced semiconductor solutions, allows us to bring this unique open platform technology to the digital signage market,” says Tod Pike, senior vice president at Samsung’s Enterprise Business Division. “Samsung’s Smart Signage Platform allows developers to create apps that enable seamless delivery of dynamic content and messaging. We are already actively engaged with a number of the leading content developers and look forward to welcoming more onboard in the coming months.”

The platform is compatible with the 2013 lines of the ME – C, PE – C and MD – C series of Samsung digital signage products.