With the rise of the iPod, iPhone and iPad, businesses are finding new ways to communicate with their customers that include social media and other forms of marketing.

The Skinny: Podcasting has shown to be one of the most effective forms of communications. Through the rapid development and evolution of a new generation of products, it is easier than ever for businesses and individuals to podcast.

The Specs: Shure is one of the most trusted manufacturers of microphones and other sound reproduction products. The company’s SM58+X2u USB Digital Bundle allows podcasters to use its popular SM58 microphone for podcasting and other types of digital recording. The SM58 is a dynamic microphone that employs a cardioid polar pattern and has a rated frequency response of 50Hz to 15kHz. The X2u is a XLR-to-USB converter that incorporates a built-in preamp with Shure’s Microphone Gain Control to give users the ability to adjust the strength of the input signal. Shure adds the device also offers users its Zero Latency Monitoring technology for real-time playback and multitracking of content without having to deal with any possible disorientation.

Solutions: The SM58+X2u can be used for podcasting and other digital recording applications, including portable iPad and laptop recording sessions for mobile users.

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