January 08, 2013 By Jessica Camerato
If you think of Shure as just a live sound microphone company, think again. Shure Incorporated is establishing itself as a
audio conferencing solutions provider.
These products are manufactured by Danish Interpretation Systems (DIS), a division of Informationsteknik Scandinavia Group of Copenhagen, Denmark, acquired by Shure in February of 2011.
The distribution of DIS conferencing solutions, which began Jan. 1, 2013, could increase Shure’s place in corporate conference projects.
“When we acquired Informationsteknik two years ago, we saw it as an opportunity to significantly strengthen our position in the installed sound market, specifically conferencing, by increasing our presence with customers in the corporate, government, and education sectors,” says Mark Humrichouser, general manager of the Americas Business Unit at Shure. “We want to continue to build on the successful foundation of the DIS brand by using our strong, well-established network of sales reps throughout the U.S. and engaging our talented market development team with these customers.”
Humrichouser adds, “Both Shure and DIS have long been committed to creating innovative, quality products and providing customers with the highest level of service and technical support in the industry. In the U.S., we recently adapted our organization to better fit the needs of our customers with the creation of our Systems Support Group. With multiple layers of support now available, we are well-positioned to take over distribution of DIS products.”