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Sports Illustrated Swimsuit Models In 3D in Las Vegas
Pearl Media projects bathing beauties in 51,000-square-foot show on Caesars Palace.

Article


Sports Illustrated
The 3D show on the exterior of Caesars Palace Hotel and Casino in Las Vegas gave attendees an eyeful of the 2013 Sports Illustrated bathing beauties.
February 15, 2013 | by D. Craig MacCormack

Many Sports Illustrated swimsuit models are figuratively larger than life, so it’s only natural someone found a way to make them literally so.

Pearl Media created one of the largest 3D mapping projections ever, wallpapering the exterior of Caesars Palace Hotel and Casino in Las Vegas with a 51,000-square-foot tall launch for the 2013 special issue of the magazine.

The poolside show, “7 Continents, 17 Wonders of the World,” gave attendees an eyeful of these bathing beauties, including two-time cover model Kate Upton, surrounded by 3D images and animation by Go2 Productions. The show was so lifelike, we’re sure some of the men who watched will tell their buddies they spent part of their Valentine’s Day with one of these lovely ladies.

Check out the video here:


The event was also watched by thousands of people as it was live streamed across the web on several websites. Although unless you have a 51,000-square-foot screen at home, we’re guessing some of the eye-popping effect was probably lost.

While this is certainly the most high-profile and widely seen of Pearl’s shows this year, the company has also made a downtown Los Angeles building disappear on behalf of LoopNet, projected a 2012 NFL season “Rajun Tailgate” recap for Pepsi in New Orleans at the Super Bowl, and created a projection experience for the opening of Tommy Hilfiger’s first Beverly Hills store.

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About the author

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
View all posts by D. Craig MacCormack
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Recent comments

Thanks for your comment, Alan. I understand and appreciate your frustration about the pictures and belief…

Posted by D. Craig MacCormack on 2014 10 14 · commented on
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Too bad the pictures only show a promo of IntraLogic and no real or simulated picture of what was used during…

Posted by Alan M Hoffberg on 2014 10 14 · commented on
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Benson - nicely done.  This is a trend in some of the smarter integrators in AV, but needs the kind of…

Posted by dave fahrbach on 2014 10 10 · commented on
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For sure it’s not always better! Maybe just selling better!

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