You have caused a template loop due to improperly nested sub-templates ('modules/mod_spotlightheadlinesmore' recursively called)
TOP
STORIES
 1 of 5
Empire State Building Projects Cecil the Lion, Endangered Animals
New York City’s most famous landmark lights up with faces of…
 2 of 5
8 Most Dangerous Words in Business
Change is scary, but there's one eight-word phrase that's even…
 3 of 5
Apple, Cisco Partner to Boost iOS for Business
Partnership aims to optimize collaboration between Apple's mobile…
 4 of 5
Projection Mapping 5,000 Years of Chinese History
Shen Yun Performing Arts asks a lot of Digital Projection TITAN…
 5 of 5
This 10K Timelapse of Brazil Will Make You Forget 4K
Picturesque timelapse of Brazil captured by photographer Joe Capra…
Teamwork Brings About Ambitious Install at Analytics Firm
Utah Scientific, Christie MicroTiles products featured in SAS's new facility.

Article


A Christie MicroTile video wall was installed in the atrium of SAS's executive briefing center.
September 19, 2012 By Chris Rand

It’s satisfying when an integrator’s vision for a given project is fully-realized by the client. In the case of integrator Thorburn Associates’ installation at SAS Institute’s global headquarters, the key was the collaborative process.

SAS is headquartered in Cary, N.C., with a large campus of buildings; among them “Building C” and “Building V.” SAS’s Building C is the company’s new office building and Executive Briefing Center; Building V is home to one large auditorium, two studios, various classrooms, and SAS’s full HDTV production facility. The production facility is used for post-production editing of the company’s marketing content, including broadcast commercials and both training and marketing-related internal and external webcasts.

The most noteworthy tech in the installation was a Utah-400 Series routing switcher from Utah Scientific, spec’d to connect with SAS’s existing Utah Scientific system and installed in Building C. Fiber optic lines tie video signals between building V and Building C, and are routed via the new Utah-400 device. In Building C, the team’s presentation work included sophisticated acoustical treatments, two blended image rear projection screens, four front projection screens, five Christie MicroTiles video walls, and various carefully-placed displays in the new building.

Though planning for the installation had been underway since 2003, SAS turned down two iterations of the project’s estimated costs because of what principal Steve Thorburn describes as “Runaway Pricing”: an on-going and dramatic increase in the cost of materials that made budgeting for the installation extremely difficult. SAS decided to “come back to it when the economy was in a better position,” says Thorburn.

By 2012, with the throes of the economy behind them, SAS found in Thorburn a “trusted advisor”: the integrators’ desire to deliver based on SAS’s needs was met with an open acknowledgment of the benefits of the install, despite their previous reservations about the associated costs.

“A lot of times as an A/V consultant, we’re pigeon-holed into A/V technology,” says Thorburn.  “In this case, we were able to subtly influence the architecture to make improvements to the presentation experience.” The integrator was able to use more technology in the installation because Thorburn placed an emphasis on benefits, rather than the tech itself, in presenting his solution to SAS. Thorburn found the client particularly well-versed in technology as well, which only made the dialogue more effective.

In conjunction with design experts, architectural firm Davis Kane Architects, and the client itself, Thorburn Associates’ message to SAS became a welcome centerpiece to a dialogue among team members with the greater purpose of the installation in mind.

“It goes back to the collaboration of the team,” says Thorburn. “We always had a voice at the table.”

Work Smarter: Keep Ahead of the Competition

Keep up with the changing A/V world with Commercial Integrator. Each issue makes it easy to understand and apply the latest A/V trends and techniques — whether you deal with UHDTV, wireless AV, Digital Video/IPTV, networking, HDBaseT or HDMI.
It’s not enough to keep up with the competition. You need to stay ahead of them. Subscribe to Commercial Integrator today for the latest techniques and insights you need to drive your business.

View the 6 photos attached to this entry
           
View photos
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources



Recent comments

Jmanders—I take it’s been your experience that integrators sometimes (too often) take on jobs…

Posted by Tom LeBlanc on 2015 08 26 · commented on
'You’re Fired! Knowing When To Call It Quits With Clients, Part 1'.

We strive to be a good client (we actually like to think of ourselves as your partner in ensuring that we…

Posted by jmanders@holycross.edu on 2015 08 25 · commented on
'You’re Fired! Knowing When To Call It Quits With Clients, Part 1'.

Excellent Article

Posted by Troy on 2015 08 25 · commented on
'You’re Fired! Knowing When To Call It Quits With Clients, Part 1'.

This was an obscene waste of money that would have been put to better use in the community.
If you’re…

Posted by Ted Parnell-Best on 2015 08 21 · commented on
'Dallas Church Aquarium Featured on Animal Planet Series 'Tanked''.