Teamwork Brings About Ambitious Install at Analytics Firm
Utah Scientific, Christie MicroTiles products featured in SAS's new facility.

Article


A Christie MicroTile video wall was installed in the atrium of SAS's executive briefing center.
September 19, 2012 By Chris Rand

It’s satisfying when an integrator’s vision for a given project is fully-realized by the client. In the case of integrator Thorburn Associates’ installation at SAS Institute’s global headquarters, the key was the collaborative process.

SAS is headquartered in Cary, N.C., with a large campus of buildings; among them “Building C” and “Building V.” SAS’s Building C is the company’s new office building and Executive Briefing Center; Building V is home to one large auditorium, two studios, various classrooms, and SAS’s full HDTV production facility. The production facility is used for post-production editing of the company’s marketing content, including broadcast commercials and both training and marketing-related internal and external webcasts.

The most noteworthy tech in the installation was a Utah-400 Series routing switcher from Utah Scientific, spec’d to connect with SAS’s existing Utah Scientific system and installed in Building C. Fiber optic lines tie video signals between building V and Building C, and are routed via the new Utah-400 device. In Building C, the team’s presentation work included sophisticated acoustical treatments, two blended image rear projection screens, four front projection screens, five Christie MicroTiles video walls, and various carefully-placed displays in the new building.

Though planning for the installation had been underway since 2003, SAS turned down two iterations of the project’s estimated costs because of what principal Steve Thorburn describes as “Runaway Pricing”: an on-going and dramatic increase in the cost of materials that made budgeting for the installation extremely difficult. SAS decided to “come back to it when the economy was in a better position,” says Thorburn.

By 2012, with the throes of the economy behind them, SAS found in Thorburn a “trusted advisor”: the integrators’ desire to deliver based on SAS’s needs was met with an open acknowledgment of the benefits of the install, despite their previous reservations about the associated costs.

“A lot of times as an A/V consultant, we’re pigeon-holed into A/V technology,” says Thorburn.  “In this case, we were able to subtly influence the architecture to make improvements to the presentation experience.” The integrator was able to use more technology in the installation because Thorburn placed an emphasis on benefits, rather than the tech itself, in presenting his solution to SAS. Thorburn found the client particularly well-versed in technology as well, which only made the dialogue more effective.

In conjunction with design experts, architectural firm Davis Kane Architects, and the client itself, Thorburn Associates’ message to SAS became a welcome centerpiece to a dialogue among team members with the greater purpose of the installation in mind.

“It goes back to the collaboration of the team,” says Thorburn. “We always had a voice at the table.”

Work Smarter: Keep Ahead of the Competition

Keep up with the changing A/V world with Commercial Integrator. Each issue makes it easy to understand and apply the latest A/V trends and techniques — whether you deal with UHDTV, wireless AV, Digital Video/IPTV, networking, HDBaseT or HDMI.
It's not enough to keep up with the competition. You need to stay ahead of them. Subscribe to Commercial Integrator today for the latest techniques and insights you need to drive your business.

View the 6 photos attached to this entry
           
View photos
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
3 Tips for Delivering the Integrated Systems Your Customers Want

K.C. Schwarz, CEO of USAV Group, offers some valuable advice as to how system integrators can make the transition from offering traditional integration services to delivering fully functional electronic systems that solve customer problems across traditional system boundaries.

Why Selling Products Will Lead to Certain Failure for the AV Integrator
Why You Don’t Have to Start from Scratch When Designing Higher Ed Huddle Rooms
Diversification: The Key to Commercial Integration Survival in 2021
Solutions Providers of the Future: Keep Your Eyes Focused on User Experience
View more blog posts
White Paper:
Ignorance, Defiance on ADA Compliance Among Regulatory Nightmares

Many integrators still don’t know everything they’re supposed to be doing — from ADA to new overtime rules to EPA compliance and more — possibly bogged down by laws they are unable to keep up with.

White Paper: Secrets to Installing Outdoor Audio-Video Safely
White Paper: New Standard Revs Up Networking Game
White Paper: 7 Tips for Rolling Out University Digital Signage
White Paper: From Chaos to Control - Your Guide to Business Efficiency
White Paper: The Ultimate Guide to As-a-Service
White Paper: IP Meets IoT: Choosing the Right Technology for the Future of Building Automation
Webcast: How Selling Broadband Services Can Boost Monthly Revenue
View more papers or webcasts


Recent comments

You may want to check out the Case Study from one of our partners, Arrive Systems, on mobile collaboration…

Posted by rhods on 2016 07 28 · commented on
'Why You Don't Have to Start from Scratch When Designing Higher Ed Huddle Rooms'.

D-A-T-A

Posted by Tom LeBlanc on 2016 07 25 · commented on
'The Little 4-Letter Word Your Customers Want Most'.

Maybe I missed something, what is the little 4-letter word?

Posted by eolsen@unifiedav.com on 2016 07 25 · commented on
'The Little 4-Letter Word Your Customers Want Most'.

Mike;

Great to hear. Nice selection and focus on the AV Integrator.

What section of InfoComm…

Posted by Tucker on 2016 06 22 · commented on
'Lights Out: How Integrators are Missing Opportunities in the Lighting Sector'.