TOP
STORIES
 1 of 5
Meet the 2014 CI Industry Leaders
CI recognizes these 50 firms as the top integrators serving 12 key verticals and analyzes how to succeed and fail in each.
 2 of 5
NYC Skyline or 288’ Video Wall? This Firm Chose Both
State-of-the-art AV system installed at Havas Group's new headquarter office delivers HD content to 250 rooms and includes an 8-foot by 36-foot multi-purpose video presentation system.
 3 of 5
Ferri Lights Up All-LED SportsCenter Studio
Lighting design company Ferri installs more than 1000 fixtures in Bristol, Conn. flagship, also lights LA studio.
 4 of 5
Pitfalls and Profits of Working with Family, Friends
Like any other industry, commercial integration has its share of spouse-, family- and friend-run businesses. So what’s the secret to this marriage of work and personal life?
 5 of 5
AV Immersion Dives Deep Under Water
Stouenborg wins the 2014 Integration Award in the museum category for their work at the National Aquarium of Denmark.
Teamwork Brings About Ambitious Install at Analytics Firm
Utah Scientific, Christie MicroTiles products featured in SAS's new facility.

Article


A Christie MicroTile video wall was installed in the atrium of SAS's executive briefing center.
September 19, 2012 | by Chris Rand

It’s satisfying when an integrator’s vision for a given project is fully-realized by the client. In the case of integrator Thorburn Associates’ installation at SAS Institute’s global headquarters, the key was the collaborative process.

SAS is headquartered in Cary, N.C., with a large campus of buildings; among them “Building C” and “Building V.” SAS’s Building C is the company’s new office building and Executive Briefing Center; Building V is home to one large auditorium, two studios, various classrooms, and SAS’s full HDTV production facility. The production facility is used for post-production editing of the company’s marketing content, including broadcast commercials and both training and marketing-related internal and external webcasts.

The most noteworthy tech in the installation was a Utah-400 Series routing switcher from Utah Scientific, spec’d to connect with SAS’s existing Utah Scientific system and installed in Building C. Fiber optic lines tie video signals between building V and Building C, and are routed via the new Utah-400 device. In Building C, the team’s presentation work included sophisticated acoustical treatments, two blended image rear projection screens, four front projection screens, five Christie MicroTiles video walls, and various carefully-placed displays in the new building.

Though planning for the installation had been underway since 2003, SAS turned down two iterations of the project’s estimated costs because of what principal Steve Thorburn describes as “Runaway Pricing”: an on-going and dramatic increase in the cost of materials that made budgeting for the installation extremely difficult. SAS decided to “come back to it when the economy was in a better position,” says Thorburn.

By 2012, with the throes of the economy behind them, SAS found in Thorburn a “trusted advisor”: the integrators’ desire to deliver based on SAS’s needs was met with an open acknowledgment of the benefits of the install, despite their previous reservations about the associated costs.

“A lot of times as an A/V consultant, we’re pigeon-holed into A/V technology,” says Thorburn.  “In this case, we were able to subtly influence the architecture to make improvements to the presentation experience.” The integrator was able to use more technology in the installation because Thorburn placed an emphasis on benefits, rather than the tech itself, in presenting his solution to SAS. Thorburn found the client particularly well-versed in technology as well, which only made the dialogue more effective.

In conjunction with design experts, architectural firm Davis Kane Architects, and the client itself, Thorburn Associates’ message to SAS became a welcome centerpiece to a dialogue among team members with the greater purpose of the installation in mind.

“It goes back to the collaboration of the team,” says Thorburn. “We always had a voice at the table.”

View the 6 photos attached to this entry
           
View photos
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources



Recent comments

Casey - another great project! 


Your design and implementation came out a amazing!

Posted by Chanan Averbuch on 2014 07 10 · commented on
'Getting 'Serious' About Boa Lounge Upgrade'.

The question is, will Microsoft join Microsoft at Inforcomm 2015?

Posted by Richard McLeland-Wieser on 2014 06 29 · commented on
'Will Apple Join Microsoft, Google for InfoComm 2015?'.

VFI was a huge winner at Infocomm, with our newly introduced line of Electric lift furniture.  I have…

Posted by Mike Skinner on 2014 06 27 · commented on
'Who Won, Who Lost InfoComm 2014?'.

I agree with Jay, very disappointing.  MS really wasn’t there.  I had hope to speak to a rep…

Posted by Sound Emperor on 2014 06 24 · commented on
'UPDATED: Go Inside Microsoft's Exhibit Booth at InfoComm 2014'.