TOP
STORIES
 1 of 5
Flashback Friday: 7 Super-Scary Wiring Scenarios
CI is bringing back our Halloween-themed guide to feeling great about your company's wiring techniques. What's the worst wiring scenario you've encountered?
 2 of 5
ESPN Makes Digital Splash with Eye-Popping SportsCenter Upgrade
Mobile displays, video floor, social media wall among many highlights of the new SportsCenter digital studio DC-2.
 3 of 5
Mission Critical 411 on Control Room Integration
Integrators with long histories in this space discuss how projects and customer demands are different than others.
 4 of 5
How Boston College Gets Fans off Comfy Couches, onto Metal Benches
Boston College installs new Daktronics 13HD LED video boards at Alumni Stadium to draw fans to the in-game experience.
 5 of 5
Top 10 Dante-Enabled Products
Check out 10 key products that have received the increasingly important Dante touch.
What Digital Signage Solutions Do Retailers Want?
Integrators share how retailers intend to use digital signage as effective business tools

Article


digital signage
Companies like Interactive Self-Service Telenet Mobile (pictured above) are engaging in retail digital signage solutions.
February 08, 2013 | by Tom LeBlanc

The rapid adoption of digital signage is driving all sorts of product categories, according to the 2012 AV Market Definition and Strategy Study by InfoComm Acclaro Growth Partners – digital media players, video displays, mounts, signal management, you name it. That study also projects digital signage will drive retail integration market growth through 2015.

Integrators get it. Digital signage is a growing category and there is a natural association with the retail market. What integrators don’t necessarily know, however, is what types of digital signage applications retailers actually want and how retailers intend to use digital signage. We asked surveyed integrators to weigh in.

Kevin Goldsmith, director of digital media operations for Denver-based Ping HD, says there is a trend toward intimate solutions. He has seen increased interest in Apple iPad-sized 10-inch displays that allow for portable solutions that customers can carry with them while they’re in the store. While they’re still in relatively few locations, they are definitely an item to watch in the year to come, he says.

Goldsmith is also keen on stores that incorporate ever-changing slideshows of customers using the product they’re selling in the stores as a way to drum up new business, saying they are quite effective tools that don’t involve intrusion of the customer experience by the sales staff.

Following are some other digital signage solutions that surveyed integrators say retail clients want:

  • “Attractive displays”
  • “Audio presentations guided by video or touchscreen applications”
  • “Flexible, global, repeatable and robust placement solutions”
  • “Interactive, with gesture control”
  • “Just want big TVs [now] and adding signage later”
  • “Single server, multiple locations, multiple screens with unique content per location … also touch interactivity”

Check out some of the Digital Signage Expo (DSE) 2013 Apex Award Finalists.

 

View the 6 photos attached to this entry
           
View photos
About the author

Tom LeBlanc - Editor-in-Chief, CI,
Tom has been covering electronics integration since 2003. Prior to being named editor-in-chief of CI, he was senior writer and managing editor of CE Pro. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Follow him on Twitter @leblanctom.
View all posts by Tom LeBlanc
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
Tales of the Mentors Who Made Us Who We Are

CI, along with InfoComm, NSCA's Chuck Wilson and Zdi's Jay McArdle, takes a step back to appreciate the mentors who get young, tech-savvy professionals excited about a career in the integration industry.

Redefining the Control Systems Programmer
An AV Guy's Guide to Talking IT
What Are You Thinking… Seeking RMR From Yesteryear’s Trends?
5 Strategies for Selling and Renewing Service Plans
View more blog posts
Flashback Friday: 7 Super-Scary Wiring Scenarios

Chances are, when this story was published one year ago, you didn't learn anything from our Halloween-themed gallery of scary wiring scenarios. But hopefully it made you feel great about your own company's wiring techniques. Check it out for this week's edition of Flashback Friday.

InFocus LiteShow 4 Transmits Digital Content to Projectors & Displays
ESPN Makes Digital Splash with Eye-Popping SportsCenter Upgrade
How Boston College Gets Fans off Comfy Couches, onto Metal Benches
Top 10 Dante-Enabled Products
View more photo galleries
White Paper:
Campuses Banking on Emergency Notification, Upgrades

A survey from CI sister publication Campus Safety shows that one in two campus protection professionals say their institutions plan on or are considering deploying new/upgraded emergency alert solutions in the next year.

Webcast: Unscrambling Your AVB, HDBaseT Questions
White Paper: Technology Brief on Control Rooms
White Paper: The Voice: How to Design Emergency Communication Systems with Announcements
White Paper: Digital Signs of the Times
White Paper: A Snapshot of the Onsite Freelance & Contractor Workforce
Webcast: 7 Ways an Integrator Can Save Clients Money on Utility Costs
White Paper: 3 Dazzling LED Panel Implementations
View more papers or webcasts



Recent comments

I am a co-leader for my local ACE Mentor Program here in central Florida.  It is a very rewarding program…

Posted by Jim Landis on 2014 10 24 · commented on
'Tales of the Mentors Who Made Us Who We Are'.

This set really looks amazing, display walls everywhere!

Posted by Chanan Averbuch on 2014 10 23 · commented on
'ESPN Makes Digital Splash with Eye-Popping SportsCenter Upgrade'.

This device is just awesome. It expands line that includes access control and CCTV camera solutions to offer…

Posted by Nishad Hasan on 2014 10 20 · commented on
'Seco-Larm Launches HDMI Product Line'.

Thanks for your comment, Alan. I understand and appreciate your frustration about the pictures and belief…

Posted by D. Craig MacCormack on 2014 10 14 · commented on
'Inside Look: Long Island Railroad's Hiperwall Command Center Unveiled'.