What Digital Signage Solutions Do Retailers Want?
Integrators share how retailers intend to use digital signage as effective business tools

Article


digital signage
Companies like Interactive Self-Service Telenet Mobile (pictured above) are engaging in retail digital signage solutions.
February 08, 2013 By Tom LeBlanc

The rapid adoption of digital signage is driving all sorts of product categories, according to the 2012 AV Market Definition and Strategy Study by InfoComm Acclaro Growth Partners – digital media players, video displays, mounts, signal management, you name it. That study also projects digital signage will drive retail integration market growth through 2015.

Integrators get it. Digital signage is a growing category and there is a natural association with the retail market. What integrators don’t necessarily know, however, is what types of digital signage applications retailers actually want and how retailers intend to use digital signage. We asked surveyed integrators to weigh in.

Kevin Goldsmith, director of digital media operations for Denver-based Ping HD, says there is a trend toward intimate solutions. He has seen increased interest in Apple iPad-sized 10-inch displays that allow for portable solutions that customers can carry with them while they’re in the store. While they’re still in relatively few locations, they are definitely an item to watch in the year to come, he says.

Goldsmith is also keen on stores that incorporate ever-changing slideshows of customers using the product they’re selling in the stores as a way to drum up new business, saying they are quite effective tools that don’t involve intrusion of the customer experience by the sales staff.

Following are some other digital signage solutions that surveyed integrators say retail clients want:

  • “Attractive displays”
  • “Audio presentations guided by video or touchscreen applications”
  • “Flexible, global, repeatable and robust placement solutions”
  • “Interactive, with gesture control”
  • “Just want big TVs [now] and adding signage later”
  • “Single server, multiple locations, multiple screens with unique content per location … also touch interactivity”

Check out some of the Digital Signage Expo (DSE) 2013 Apex Award Finalists.

 

Work Smarter: Keep Ahead of the Competition

Keep up with the changing A/V world with Commercial Integrator. Each issue makes it easy to understand and apply the latest A/V trends and techniques — whether you deal with UHDTV, wireless AV, Digital Video/IPTV, networking, HDBaseT or HDMI.
It's not enough to keep up with the competition. You need to stay ahead of them. Subscribe to Commercial Integrator today for the latest techniques and insights you need to drive your business.

View the 6 photos attached to this entry
           
View photos
About the author

Tom LeBlanc - Editor-in-Chief, CI,
Tom has been covering electronics integration since 2003. Prior to being named editor-in-chief of CI, he was senior writer and managing editor of CE Pro. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Follow him on Twitter @leblanctom.
View all posts by Tom LeBlanc
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
Almo Professional A/V E4 AV Tour Rolls Into Boston and Dallas this Fall

Coming to Boston September 23 and Dallas October 18, the E4 AV Tour will provide a day of training sessions worth InfoComm Renewal Units (RUs), hands-on workshops, product and service launches and new manufacturing partners.

3 Ways Hosted Video Surveillance Can Be a Champion for Dealers
The Commercial Integrator’s Dilemma: Do I Sell or Do I Grow?
Is Your Clients Space Ideal for Productive Work?
Roland Introduces New Applications for XS-Series Matrix Switchers
View more news
This Never-Been-Done-Before LED Installation Is Transforming Shoppers’ Experiences

With help from Daktronics, IICG's investment of 5 billion RMB for their three shopping center developments in China paid off as Daktronics delivers unique LED storyboard displays, creating an experience shoppers could only get at IICG's China locations.

12 of Forbes’ 100 Richest Tech Billionaires Who Have Ties to AV
40 CI Influencers Under 40: Class of 2016
Jaguar: The Art of Projection Mapping
Casino M8trix Dealt a Winning Hand with Atlona In-Wall Switcher
View more photo galleries
White Paper:
Your #1 Source for Expanding Your Recurring-Revenue Practice

Adding to your service offering is challenging. We get it. ConnectWise has helped countless technology solution providers reconfigure their business for the future by adding new practice areas and building monthly recurring revenue.

Webcast: Discover the Secrets of Leveraging Third-Party Labor
Webcast: How to Build Your Broadcast Technology Capabilities
White Paper: Ignorance, Defiance on ADA Compliance Among Regulatory Nightmares
White Paper: Secrets to Installing Outdoor Audio-Video Safely
White Paper: New Standard Revs Up Networking Game
White Paper: 7 Tips for Rolling Out University Digital Signage
White Paper: From Chaos to Control - Your Guide to Business Efficiency
View more papers or webcasts


Recent comments

Excellent summary Mike.. in particular that the size and prominent placement of video walls and tiled displays…

Posted by LyleBunn on 2016 08 22 · commented on
'Q & A: Mvix Explains Why You Should Choose Video Walls Over Digital Signage'.

IMS Technology Services has the privilege of making the list for the 5th year in a row.  This year #4532. …

Posted by Michael Shinn on 2016 08 21 · commented on
'Herman Integration Services Named No. 110 on the Inc. 5000 2016 List'.

Congrats to the entire 40 Under 40 Class of 2016.

Posted by Christopher Neto on 2016 08 17 · commented on
'40 CI Influencers Under 40: Class of 2016'.

Thank YOU. It was a lot of fun. And congrats on having the most brightly colored beer.

Posted by Tom LeBlanc on 2016 08 16 · commented on
'The Evolution of Media: Why It Matters to the Industry'.