TOP
STORIES
 1 of 5
19 Dealer-Friendly Difference Makers at InfoComm
Now that another InfoComm is in the books, here are a slew of…
 2 of 5
8 Eye-Popping Digital Sign­age Dis­plays at Info­Comm
Check out this round-up of digital displays that made us stop and…
 3 of 5
Editor’s Pick: 13 Best Products of InfoComm 2015
Product editor Bob Archer singles out the most innovative,…
 4 of 5
9 Products Geared Toward House of Worship at InfoComm 2015
Many vendors came out to InfoComm to showcase their best products.…
 5 of 5
Sammy Hagar Plays Exclusive Gig at Crestron Party
The Rock-and-Roll Hall of Famer, along with his band that included…
What is Your Businesses Stance on IT?
Let's put your company on the market for a minute and see where you stand on the journey.

Article


If you put your shop on the market, would you consider it sold on IT, in foreclosure or somewhere in between?
February 25, 2013 By Daniel L. Newman

The IT and AV convergence topic is getting old. But what may be getting older is all of the talking going on with so little action. 

In a world where talk is cheap and action is everything, some integrators have found their way in the IT world while others have put their head in the sand and hoped IT was a passing trend.

Well it isn’t, but nonetheless the CIs of the world are still in vastly different places when it comes to making the journey from analog to digital and from bits to bytes. 

So let’s put your company on the market for a minute and see where you stand on the journey. Any of these familiar?

Sold: They have traded in their Extron tweaker for a Microsoft sticker and are on board with IT solutions. They no longer hire anyone that isn’t IT savvy, perhaps to a fault in which they no longer have anyone to fix the equipment they used to sell. This company never confuses Cisco Systems with Sysco Food services, but they may be offended if you did.

Sale Pending: This company loves the idea of IT and is making strides to move into the direction of playing the game. At least a few members of the company have legit IT credentials and aren’t afraid of the big bad IT Director. The biggest risk for this company is they think they are sold, but there sale is still pending. They need to know what IT projects they can handle and when they need to call in the big boys.

For Sale: If you were to ask the owner of this company about her stance on IT, she may in turn direct the exact same question right back at you. This organization knows it needs to be in the IT game, but hasn’t figured out exactly how to do it or where to start. They’ve conquered the basics like putting the AV systems on the network (with a little help from the end users network folks), but they are hardly building V-Lans. 

Short Sale: In this shop you would find the Crestron Programmer in tears that the RS232 connection was removed from the device in favor of an RJ45. They were able to get their own WI-FI up in their office, but don’t ask to use it if you drop by because only one person knows the password. 

Foreclosure: IT? This company isn’t even faking it. In fact, they may not know what IT (double-entendre) stands for.  This CI is so far behind the curve of the industries evolution hey are still using S-Video as the high quality option. I’d be willing to bet the owner of the company only finally started using touch-tone phones when he came to find out rotary phones were no longer available.

So what is the outcome? If you put your shop on the market, would you consider it sold on IT, in foreclosure or somewhere in between?

About the author

Daniel Newman is the founder of BroadSuite Consulting (link digital to www.broadsuite.com), a specialized consulting firm that focuses on helping brands and businesses to be found, seen and heard online. Prior to finding BroadSuite, Newman spent his entire career in various integration industry roles including CEO of United Visual, a 60-plus-year-old commercial integrator. Part-time MBA instructor, he's also a contributing writer for Huffington Post, SAP and IBM.
View all posts by Daniel L. Newman
Article Topics
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
19 Dealer-Friendly Difference Makers at InfoComm

Now that another InfoComm is in the books, here are a slew of products that integrators should be amped about adding to their arsenal for increased wow effect, improved efficiencies, raised RMR opportunities and pertinent practicalities for design and installation.

9 InfoComm Products That Will be Hot in Higher Ed
9 Products Geared Toward House of Worship at InfoComm 2015
Terra Adds Controller to Speaker/Lighting Combo; Also Adding More Space
Premier Mounts Adds to Installation-Friendly Offerings at InfoComm 2015
View more photo galleries



Recent comments

Craig, I probably spent 8 + hours of booth duty in front of the Surface Hub.  The end user feedback there…

Posted by RBonham on 2015 06 26 · commented on
'Microsoft Gets It Right at InfoComm 2015'.

I think the Key Note address was somewhat revealing on the subject of Big Data and our industry’s disposition.…

Posted by billmullin on 2015 06 25 · commented on
'Is WOW the Right Word? The Lack of Innovation at InfoComm 2015'.

Dan - all great points. I don’t think anyone would/should question your respect for the industry for…

Posted by Ernie Beck on 2015 06 25 · commented on
'Is WOW the Right Word? The Lack of Innovation at InfoComm 2015'.

We love this industry and our noble competitors keep us on our toes, always pushing us to serve our customers…

Posted by Mike Stead on 2015 06 24 · commented on
'Microsoft Partners with AV Integrators to Deploy Surface Hub [Updated]'.