NSCA Conference
TOP
STORIES
 1 of 5
How Protection 1 Earns its Big Data Advantage
National security systems integrator Protection 1 uses advanced analytics at home and in the field to maintain a market advantage.
 2 of 5
AVI-SPL Creates Cityscape on Theater Stage
Integration pro AVI-SPL transforms the Grand Pavillion Theater at a Florida resort with projection mapping and innovative lighting effects.
 3 of 5
Increased Security Costs Boston Marathon its Innocence
Boston Strong sentiment will be out in full force this year, but so will police, surveillance cameras, and other new security measures.
 4 of 5
Luxury Apartment Lobby Features 15-Screen Digital Signage System
Integrator TVTi works with custom animation firm to create mind-blowing digital signage solution using 4K video for high-rise Chicago apartment complex lobby.
 5 of 5
Jaguars Lure Fans with Massive Scoreboard Renovations
The lowly Jacksonville Jaguars will become the latest team to hold a 'world's largest display' moniker when two 21,700-square-feet Daktronics boards, as well as other LED displays, cover EverBank Field next season.
What is Your Businesses Stance on IT?
Let's put your company on the market for a minute and see where you stand on the journey.

Article


If you put your shop on the market, would you consider it sold on IT, in foreclosure or somewhere in between?
February 25, 2013 | by Daniel L. Newman

The IT and AV convergence topic is getting old. But what may be getting older is all of the talking going on with so little action. 

In a world where talk is cheap and action is everything, some integrators have found their way in the IT world while others have put their head in the sand and hoped IT was a passing trend.

Well it isn’t, but nonetheless the CIs of the world are still in vastly different places when it comes to making the journey from analog to digital and from bits to bytes. 

So let’s put your company on the market for a minute and see where you stand on the journey. Any of these familiar?

Sold: They have traded in their Extron tweaker for a Microsoft sticker and are on board with IT solutions. They no longer hire anyone that isn’t IT savvy, perhaps to a fault in which they no longer have anyone to fix the equipment they used to sell. This company never confuses Cisco Systems with Sysco Food services, but they may be offended if you did.

Sale Pending: This company loves the idea of IT and is making strides to move into the direction of playing the game. At least a few members of the company have legit IT credentials and aren’t afraid of the big bad IT Director. The biggest risk for this company is they think they are sold, but there sale is still pending. They need to know what IT projects they can handle and when they need to call in the big boys.

For Sale: If you were to ask the owner of this company about her stance on IT, she may in turn direct the exact same question right back at you. This organization knows it needs to be in the IT game, but hasn’t figured out exactly how to do it or where to start. They’ve conquered the basics like putting the AV systems on the network (with a little help from the end users network folks), but they are hardly building V-Lans. 

Short Sale: In this shop you would find the Crestron Programmer in tears that the RS232 connection was removed from the device in favor of an RJ45. They were able to get their own WI-FI up in their office, but don’t ask to use it if you drop by because only one person knows the password. 

Foreclosure: IT? This company isn’t even faking it. In fact, they may not know what IT (double-entendre) stands for.  This CI is so far behind the curve of the industries evolution hey are still using S-Video as the high quality option. I’d be willing to bet the owner of the company only finally started using touch-tone phones when he came to find out rotary phones were no longer available.

So what is the outcome? If you put your shop on the market, would you consider it sold on IT, in foreclosure or somewhere in between?

About the author

Daniel Newman is the founder of BroadSuite Consulting (link digital to www.broadsuite.com), a specialized consulting firm that focuses on helping brands and businesses to be found, seen and heard online. Prior to finding BroadSuite, Newman spent his entire career in various integration industry roles including CEO of United Visual, a 60-plus-year-old commercial integrator. Part-time MBA instructor, he's also a contributing writer for Huffington Post, SAP and IBM.
View all posts by Daniel L. Newman
Article Topics
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
Webcast:
4K: There’s More Than Meets The Eye!

Join Kramer Electronics on April 16, 2014 for this free informative webinar which will discuss all of the reasons why UHDTV is a substantial upgrade from 2K. Register now!

White Paper: Introducing: New Rules of Customer Engagement
Webcast: Top Digital Signage Trends of 2014
White Paper: How to Find, Leverage and Manage Contract Workers
White Paper: Integrator’s Opportunity to Redefine Retail Market
White Paper: 2014 CI State of the Industry Report
Webcast: 4th Annual Integration Business Outlook Presented by CI & NSCA
White Paper: 12 Tactics of Highly Effective Audio Coaches
View more papers or webcasts



Recent comments

A good read, Robert. I would like to point out that, like doctors, lawyers almost always either are covered…

Posted by J. Peter Rich, Esq. on 2014 04 16 · commented on
'Avoid Getting Your Mother or Your Business Sued'.

Arlen, the Jaguars haven’t had a blackout since 2009.

Posted by Marty on 2014 04 16 · commented on
'Jaguars Lure Fans with Massive Scoreboard Renovations'.

Welcome to the police state! We should not accept living like this. This increased security only means the…

Posted by Tim Stoffel on 2014 04 15 · commented on
'Increased Security Costs Boston Marathon its Innocence'.

Nice article Robert. As fate would have it my day job (AV integrator) and my night job (formula1blog.com)…

Posted by Todd McCandless on 2014 03 25 · commented on
'Ferrari and IC Realtime Test 720-Degree Surveillance Camera on the Racetrack'.