More about Middle Atlantic More about Luxul



TOP
STORIES
 1 of 5
6 Products Win NSCA Excellence in Product Innovation Awards
Winners in six categories plus an overall Most Innovative Product of 2015 honored at NSCA's Business and Leadership Conference in Tampa, Fla.
 2 of 5
You're Out of Excuses: Time to Prepare for IT Convergence
The convergence of AV and IT continues to transform the integration industry. It’s time to get on board and get up to speed with the abundant resources at your disposal.
 3 of 5
Sydney Opera House is Exquisite Landscape for Far Out Projection
Technical Direction Company projected across a busy Sydney Harbour for Visions of Vienna, a multi-media concert with stunning visuals and live music by the Sydney Symphony Orchestra.
 4 of 5
Chronicles of a Rookie’s First Time at ISE
Everything a first timer should know about traveling to and attending Integrated Systems Europe in Amsterdam.
 5 of 5
4K and Beyond: What’s in Store for Digital Signage Expo…
Producer of Digital Signage Expo (DSE) 2015 gives CI a teaser of what you'll find at the March 10-12 event in Las Vegas.
Who Really Makes Tech Decisions?
IT professionals play big role in purchasing decisions in higher education, K-12 and corporate markets.

Article


March 30, 2012 | by CI Staff

Integrators and reporters have something common—we both have to consider our audience before we decide what to say or write.

The editors of Commercial Integrator have it pretty easy; we always direct our ramblings at commercial integrators.

It’s not as easy for integrators as they explain the value of their system solutions to customers, since the technology purchasing decision maker varies greatly from companies to company and from vertical market to vertical market. Your audience is a moving target.

EH Publishing, the owners of Commercial Integrator, launched a series of six informational websites for commercial end-user decision-makers. Under the label of TechDecisions, these websites are gaining traction and audience to address the business needs of professional end-users and facility managers in Corporate, Healthcare, K-12 Education, Higher-Education, Hospitality and Worship markets.

Point People

We hope integrators leverage these sites to create dialog with the end-user communities, and to relay market specific content to prospective clients.

Who Are Clients’ Point People?

IT directors and professionals are playing an increasing role in companies’ technology purchasing decisions, according to CI Research.
This graphic shows data from the CI’s 2012 State of the Industry Report. The 23 percent that cite IT professionals as clients’ most common point person is up from 10 percent the previous year.

That works quite well for IT-centric integrators, but A/V integrators need to take steps to make sure they have employees with appropriate skill sets for talking IT.

These responses are greatly influenced by the vertical markets in which the surveyed integrators do most of their business.

Separate CI Research surveys show that IT pros are most common in K-12, higher education and corporate, but less common in house of worship, retail, hotels, restaurants, health care and government.

Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources



Recent comments

We are looking forward to not only seeing what’s in store, but also showing some of what’s to…

Posted by Digital Signage Software on 2015 03 02 · commented on
'4K and Beyond: What's in Store for Digital Signage Expo 2015?'.

No truer words have every been written.

Posted by Tom Anderson on 2015 03 02 · commented on
'8 No-Cost Ways to Influence People'.

Chris;

Exactly how we plan to do these shows in the future, when possible.
The process does…

Posted by George Tucker on 2015 03 02 · commented on
'The One Thing You're Missing at Every Tradeshow'.

We stay each year in an apartment for ISE. Making sure we stay in a slight different location within the city…

Posted by Chris Dinsdale on 2015 02 28 · commented on
'The One Thing You're Missing at Every Tradeshow'.