More about Middle Atlantic More about Luxul



TOP
STORIES
 1 of 5
Safety Technology Standards for Schools Outlined at ISC West
Partner Alliance for Safer Schools detailed four tiers of product agnostic life safety strategies to help K-12 districts protect against scourge of school shootings.
 2 of 5
What Obamacare Means For Your Small Business
Learn how to find low insurance prices, take advantage of tax credits and employ private health insurance within your business.
 3 of 5
Forecasts Mixed for Industry’s Economic Future
GDP growth remains slow, but there’s some level of optimism that things are (slowly) continuing to rebound. But how long will the recovery last? It all depends who you ask.
 4 of 5
#FF: Cameras That ID’d Boston Marathon Bombers Almost Turned Off
In light of recent updates in the Dzhokhar Tsarnaev trial, get another look at the technology that helped the FBI identify the suspects in the Boston Marathon bombing of April 2013.
 5 of 5
Wrigley Field Debacle a Lesson to Integrators
Open communication and working with client and other unions generally helps installers put together better projects.
Who Really Makes Tech Decisions?
IT professionals play big role in purchasing decisions in higher education, K-12 and corporate markets.

Article


March 30, 2012 By CI Staff

Integrators and reporters have something common—we both have to consider our audience before we decide what to say or write.

The editors of Commercial Integrator have it pretty easy; we always direct our ramblings at commercial integrators.

It’s not as easy for integrators as they explain the value of their system solutions to customers, since the technology purchasing decision maker varies greatly from companies to company and from vertical market to vertical market. Your audience is a moving target.

EH Publishing, the owners of Commercial Integrator, launched a series of six informational websites for commercial end-user decision-makers. Under the label of TechDecisions, these websites are gaining traction and audience to address the business needs of professional end-users and facility managers in Corporate, Healthcare, K-12 Education, Higher-Education, Hospitality and Worship markets.

Point People

We hope integrators leverage these sites to create dialog with the end-user communities, and to relay market specific content to prospective clients.

Who Are Clients’ Point People?

IT directors and professionals are playing an increasing role in companies’ technology purchasing decisions, according to CI Research.
This graphic shows data from the CI’s 2012 State of the Industry Report. The 23 percent that cite IT professionals as clients’ most common point person is up from 10 percent the previous year.

That works quite well for IT-centric integrators, but A/V integrators need to take steps to make sure they have employees with appropriate skill sets for talking IT.

These responses are greatly influenced by the vertical markets in which the surveyed integrators do most of their business.

Separate CI Research surveys show that IT pros are most common in K-12, higher education and corporate, but less common in house of worship, retail, hotels, restaurants, health care and government.

Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
Integrators, This is Your Most Important Opportunity

With NSCA and SIA's Partner Alliance for Safer Schools, AV integrators have the ability to play a role in preventing tragedies like what happened at Sandy Hook Elementary School.

Why Assistive Listening Systems Are Crucial to MNEC
When Green AV is Matter of Life or Death
Dealing with Dissenters, Trolls and A-Holes in Today’s Digital World
Kudos to InfoComm, Shame on Its Members
View more blog posts
White Paper:
Zooming In on Eye-Opening Surveillance Technologies

Demand for video surveillance is poised to intensify with cloud services, Ultra HD, edge devices, wider dynamic ranges and superior compression.

White Paper: 8 Ways To Calm a CIO’s AV Anxiety
Webcast: Inside PASS Electronic Equipment Guidelines to Safer Schools
White Paper: 5 Steps to Cheaper, Simpler Huddle Spaces
White Paper: State of the Industry Report
White Paper: An Integrator or Audiophile’s Guide to Networked Audio
White Paper: LED Light Fixtures: No Electrician Required
White Paper: The Ultimate Guide to As-a-Service
View more papers or webcasts



Recent comments

Item 9 thoughts.

When streaming ANY video, you need to consider the venue, as some systems/solutions…

Posted by Dennis on 2015 04 08 · commented on
'10 Important Considerations for HDBaseT Deployments'.

Thanks for your question, Dan. Here’s some information from Chuchla and CPIC officials that I think…

Posted by D. Craig MacCormack on 2015 04 03 · commented on
'Inside Chicago Police's Tech Strategy for Arming Officers with Real-Time Information'.

Intriguing application and deployment.  I didn’t see anything speak to how the data is actually…

Posted by Dan Gundry on 2015 04 03 · commented on
'Inside Chicago Police's Tech Strategy for Arming Officers with Real-Time Information'.

Thanks for your comment, Kaleo. InfoComm itself is not criticizing its members for not making the $2,000 commitment.…

Posted by D. Craig MacCormack on 2015 03 23 · commented on
'Kudos to InfoComm, Shame on Its Members'.