Why Mood Media’s Acquisition of Technomedia Matters
Content generating giant Mood Media acquired the assets of integrator Technomedia and sister company GoConvergence for $23 million.

Article


Technomedia
January 11, 2013 By D. Craig MacCormack

Although it’s become known as a company that can do some pretty incredible things, such as immersing visitors to the Wizarding World of Harry Potter in that land of make-believe, Orlando, Fla.-based Technomedia Solutions owner John Miceli knew it could do better.

The problem, as is usually the case, was financial.

It’s not that Technomedia was struggling to pay its bills, but it didn’t have the capital or manpower to take on some of the really big projects Miceli knew it could handle if given the chance.

That’s why he’d been “weighing our options” for the last year or so “on the ways to get Technomedia to that next level.” Enter Mood Media Corp. [http://www.moodmedia.com/ ] of Toronto, which had been looking for an A/V integration arm and was familiar with Technomedia’s work from projects on which they’d collaborated in the past.

Miceli and Mood Media CEO Lorne Abony started talking in earnest late in 2012 and about six weeks later, on Christmas Eve morning, Mood Media acquired the assets of Technomedia Solutions and its sister company, GoConvergence, for about $23 million.

“We’ve been very focused ever since. We’ll probably celebrate at some point,” says Miceli with a laugh.

Mood Media may also make another payment to Technomedia in 2014, depending on the growth of its new assets.

“We realized we shared a lot of the same visions for growth and expansion and we could help each other get where we wanted to be,” says Miceli. “Mood is great, solid company, financially sound, all that. What we bring to them is an added level of capabilities they can offer their clients. We bring them an incredible opportunity to provide a more complete group of services.”

Technomedia’s work is primarily in the theme park, restaurant and retail markets, although it dabbles in several others too. Among its customers are Abercrombie & Fitch, the Hard Rock Cafe chain and Cirque du Soleil. Mood Media focuses largely on creating an in-store experience for retail shoppers, through audio, visual and scent stimuli.

There are no plans for Technomedia to change its name, says Miceli, noting its “reputation” precludes that sort of change at this point. Staffers reached out to key clients after the deal to assure them the move was made as a way to grow the business and help them, he says.

“It’s all about growth and development and trying to do more for the clients we have as well as bringing in new ones,” says Miceli. “We’re looking at it as business as usual plus. It gives us an open opportunity to do more for our clients. It wasn’t going to be easy for us to organically expand.”

Work Smarter: Keep Ahead of the Competition

Keep up with the changing A/V world with Commercial Integrator. Each issue makes it easy to understand and apply the latest A/V trends and techniques — whether you deal with UHDTV, wireless AV, Digital Video/IPTV, networking, HDBaseT or HDMI.
It's not enough to keep up with the competition. You need to stay ahead of them. Subscribe to Commercial Integrator today for the latest techniques and insights you need to drive your business.

About the author

Craig MacCormack is a veteran journalist with more than 20 years of experience covering local and national news and sports as well as architecture and engineering before moving into his current role. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
View all posts by D. Craig MacCormack
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
Why These 3 Hiring Methods Fail and These 5 Succeed

In order to find, and keep, good talent in the integration field, integrators need to find the right combination of personality traits, work ethic, and measurable skills in a job candidate and avoid making common hiring mistakes.

5 Ways to Deliver a Deeper Dive Into Access Data
Gefen Adds 4K, HDR Support to Video over IP Product Family
Why Expand to Germany? AVI-SPL’s John Zettel Explains
This Golf Tournament Will Look a Bit Different than Most Thanks to GoVision
View more news
Why These 3 Hiring Methods Fail and These 5 Succeed

In order to find, and keep, good talent in the integration field, integrators need to find the right combination of personality traits, work ethic, and measurable skills in a job candidate and avoid making common hiring mistakes.

5 Ways to Deliver a Deeper Dive Into Access Data
The Top 3 Challenges AV Integrators Are Facing Today
7 Commercial Market Takeaways from CEDIA 2016
Here’s How Cisco Is Helping to Push AVB Forward
View more blog posts


Recent comments

good product

Posted by ledyuchip on 2016 09 18 · commented on
'How to Overcome USB Limitations in Conference Room Audio Systems'.

Excellent summary Mike.. in particular that the size and prominent placement of video walls and tiled displays…

Posted by LyleBunn on 2016 08 22 · commented on
'Q & A: Mvix Explains Why You Should Choose Video Walls Over Digital Signage'.

IMS Technology Services has the privilege of making the list for the 5th year in a row.  This year #4532. …

Posted by Michael Shinn on 2016 08 21 · commented on
'Herman Integration Services Named No. 110 on the Inc. 5000 2016 List'.

Congrats to the entire 40 Under 40 Class of 2016.

Posted by Christopher Neto on 2016 08 17 · commented on
'40 CI Influencers Under 40: Class of 2016'.