TOP
STORIES
 1 of 5
FBI Wall of Honor Celebrates Fallen Heroes
Interactive 55-inch touchscreen display in each office remembers those who’ve died on the job.
 2 of 5
Meet the 2014 CI Industry Leaders
CI recognizes these 50 firms as the top integrators serving 12 key verticals and analyzes how to succeed and fail in each.
 3 of 5
NYC Skyline or 288’ Video Wall? This Firm Chose Both
State-of-the-art AV system installed at Havas Group's new headquarter office delivers HD content to 250 rooms and includes an 8-foot by 36-foot multi-purpose video presentation system.
 4 of 5
Ferri Lights Up All-LED SportsCenter Studio
Lighting design company Ferri installs more than 1000 fixtures in Bristol, Conn. flagship, also lights LA studio.
 5 of 5
Pitfalls and Profits of Working with Family, Friends
Like any other industry, commercial integration has its share of spouse-, family- and friend-run businesses. So what’s the secret to this marriage of work and personal life?
Why Mood Media’s Acquisition of Technomedia Matters
Content generating giant Mood Media acquired the assets of integrator Technomedia and sister company GoConvergence for $23 million.

Article


Technomedia
January 11, 2013 | by D. Craig MacCormack

Although it’s become known as a company that can do some pretty incredible things, such as immersing visitors to the Wizarding World of Harry Potter in that land of make-believe, Orlando, Fla.-based Technomedia Solutions owner John Miceli knew it could do better.

The problem, as is usually the case, was financial.

It’s not that Technomedia was struggling to pay its bills, but it didn’t have the capital or manpower to take on some of the really big projects Miceli knew it could handle if given the chance.

That’s why he’d been “weighing our options” for the last year or so “on the ways to get Technomedia to that next level.” Enter Mood Media Corp. [http://www.moodmedia.com/ ] of Toronto, which had been looking for an A/V integration arm and was familiar with Technomedia’s work from projects on which they’d collaborated in the past.

Miceli and Mood Media CEO Lorne Abony started talking in earnest late in 2012 and about six weeks later, on Christmas Eve morning, Mood Media acquired the assets of Technomedia Solutions and its sister company, GoConvergence, for about $23 million.

“We’ve been very focused ever since. We’ll probably celebrate at some point,” says Miceli with a laugh.

Mood Media may also make another payment to Technomedia in 2014, depending on the growth of its new assets.

“We realized we shared a lot of the same visions for growth and expansion and we could help each other get where we wanted to be,” says Miceli. “Mood is great, solid company, financially sound, all that. What we bring to them is an added level of capabilities they can offer their clients. We bring them an incredible opportunity to provide a more complete group of services.”

Technomedia’s work is primarily in the theme park, restaurant and retail markets, although it dabbles in several others too. Among its customers are Abercrombie & Fitch, the Hard Rock Cafe chain and Cirque du Soleil. Mood Media focuses largely on creating an in-store experience for retail shoppers, through audio, visual and scent stimuli.

There are no plans for Technomedia to change its name, says Miceli, noting its “reputation” precludes that sort of change at this point. Staffers reached out to key clients after the deal to assure them the move was made as a way to grow the business and help them, he says.

“It’s all about growth and development and trying to do more for the clients we have as well as bringing in new ones,” says Miceli. “We’re looking at it as business as usual plus. It gives us an open opportunity to do more for our clients. It wasn’t going to be easy for us to organically expand.”

About the author

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
View all posts by D. Craig MacCormack
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources



Recent comments

Casey - another great project! 


Your design and implementation came out a amazing!

Posted by Chanan Averbuch on 2014 07 10 · commented on
'Getting 'Serious' About Boa Lounge Upgrade'.

The question is, will Microsoft join Microsoft at Inforcomm 2015?

Posted by Richard McLeland-Wieser on 2014 06 29 · commented on
'Will Apple Join Microsoft, Google for InfoComm 2015?'.

VFI was a huge winner at Infocomm, with our newly introduced line of Electric lift furniture.  I have…

Posted by Mike Skinner on 2014 06 27 · commented on
'Who Won, Who Lost InfoComm 2014?'.

I agree with Jay, very disappointing.  MS really wasn’t there.  I had hope to speak to a rep…

Posted by Sound Emperor on 2014 06 24 · commented on
'UPDATED: Go Inside Microsoft's Exhibit Booth at InfoComm 2014'.