TOP
STORIES
 1 of 5
ESPN Makes Digital Splash with $178 Million SportsCenter Upgrade
Mobile displays, video floor, social media wall among many highlights of the new SportsCenter digital studio DC-2.
 2 of 5
Mission Critical 411 on Control Room Integration
Integrators with long histories in this space discuss how projects and customer demands are different than others.
 3 of 5
How Boston College Gets Fans off Comfy Couches, onto Metal Benches
Boston College installs new Daktronics 13HD LED video boards at Alumni Stadium to draw fans to the in-game experience.
 4 of 5
Top 10 Dante-Enabled Products
Check out 10 key products that have received the increasingly important Dante touch.
 5 of 5
An AV Guy's Guide to Talking IT
This quick glossary of IT terms will at least help AV integrators demonstrate some basic network knowledge when speaking to their clients' CIOs and IT directors.
Why Romney Is Best for Your Business
Business-friendly tax policies and a plan for reducing fuel costs make Governor Romney a better choice for the commercial electronics integration industry.

Article


October 19, 2012 | by Chelsea Cafiero

Editor’s Note: Chelsea Cafiero, EH Publishing’s political expert, was asked to provide an objective argument for each Presidential candidate. Read her case for President Obama here.

In the wake of the economic recession, CIs have begun to see promising revenue growth in the last couple of years. They are optimistic about the future of the industry, but aware that the looming Presidential election could mean the difference between further growth and significant setbacks.

Integrators across the board are torn between the two candidates, but a recent survey conducted by Buildzoom.com shows that 74 percent of contractors support Governor Mitt Romney. A large majority of the construction industry believe that Governor Romney would have a more positive impact on the economy than President Barack Obama, citing the Governor’s business experience.

But how might CIs benefit from a Romney administration come November?

Taxes

As a long-time businessman, Governor Romney understands how high taxes hurt firms of all sizes and how taxes on individuals hurt the economy as a whole. He has promised, as President, not to raise taxes on anyone in this sensitive time of economic recovery.

This is a stark contrast to President Obama, who has advocated raising taxes on higher-income Americans to decrease the deficit. Romney, meanwhile, proposes extending the Bush-era tax cuts that are set to expire at the end of 2012. The decision to keep taxes low for wealthy Americans will directly benefit the industry, argues Mark Coxon, integration firm veteran and CI blogger.

Related: Why Obama Is Best for Your Business

“The A/V industry is dependent upon disposable income,” Coxon explains.

“Whether you are in residential or commercial A/V, let’s face it, our product is a luxury good, not a necessity. People with extra money buy TVs and home automation for themselves, and companies with cash in their budgets buy nice conference room equipment, classroom systems, etc. Taxing higher income individuals reduces disposable income and decreases our market.”

Governor Romney also plans to cut taxes for businesses. He advocates cutting the corporate tax rate from 35 percent to 25 percent, three points lower than Obama’s proposed rate of 28 percent. He argues that a high corporate tax rate ‘handicaps’ the U.S. economy, putting Americans at a disadvantage in our competition with the rest of the world. Romney adds that cutting the tax rate significantly will make corporations more competitive and allow them to hire more people, invest, expand, and increase revenue.

About the author

Chelsea Cafiero is a writer and editor at Commercial Integrator. She also works closely with sister publications CE Pro, Security Sales and Integration, and Campus Safety Magazine. Chelsea has previously covered politics, local news, and residential electronics. She joined the CI family in 2012.
View all posts by Chelsea Cafiero
Article Topics
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources
Redefining the Control Systems Programmer

The control system represents the biggest variable in the overall outcome of an integrated AV system. Isn't it time we paid more attention, respect and — let's face it, money — to control system programming?

An AV Guy's Guide to Talking IT
What Are You Thinking… Seeking RMR From Yesteryear’s Trends?
5 Strategies for Selling and Renewing Service Plans
Getting Over That Growth Hump: 5 Questions to Ask Yourself
View more blog posts
ESPN Makes Digital Splash with $178 Million SportsCenter Upgrade

Integrator WorldStage upgrades ESPN's SportsCenter digital studio, complete with a video floor, virtual technology, two touchscreens, a 56 LED multi-dimensional monitor wall and the ability to do live and pre-produced segments simultaneously.

How Boston College Gets Fans off Comfy Couches, onto Metal Benches
Top 10 Dante-Enabled Products
A Brief Conversation With Dante
Inside Look: Long Island Railroad's Command Center Unveiled
View more photo galleries
White Paper:
Campuses Banking on Emergency Notification, Upgrades

A survey from CI sister publication Campus Safety shows that one in two campus protection professionals say their institutions plan on or are considering deploying new/upgraded emergency alert solutions in the next year.

Webcast: Unscrambling Your AVB, HDBaseT Questions
White Paper: Technology Brief on Control Rooms
White Paper: The Voice: How to Design Emergency Communication Systems with Announcements
White Paper: Digital Signs of the Times
White Paper: A Snapshot of the Onsite Freelance & Contractor Workforce
Webcast: 7 Ways an Integrator Can Save Clients Money on Utility Costs
White Paper: 3 Dazzling LED Panel Implementations
View more papers or webcasts



Recent comments

Thanks for your comment, Alan. I understand and appreciate your frustration about the pictures and belief…

Posted by D. Craig MacCormack on 2014 10 14 · commented on
'Inside Look: Long Island Railroad's Hiperwall Command Center Unveiled'.

Too bad the pictures only show a promo of IntraLogic and no real or simulated picture of what was used during…

Posted by Alan M Hoffberg on 2014 10 14 · commented on
'Inside Look: Long Island Railroad's Hiperwall Command Center Unveiled'.

Benson - nicely done.  This is a trend in some of the smarter integrators in AV, but needs the kind of…

Posted by dave fahrbach on 2014 10 10 · commented on
'5 Strategies for Selling and Renewing Service Plans'.

For sure it’s not always better! Maybe just selling better!

Posted by Argis on 2014 10 06 · commented on
'Getting Over That Growth Hump: 5 Questions to Ask Yourself'.