TOP
STORIES
 1 of 5
This 10K Timelapse of Brazil Will Make You Forget 4K
Picturesque timelapse of Brazil captured by photographer Joe Capra…
 2 of 5
Little League World Series Protected by IP Video Surveillance
For the 17th year, Lenel provides security systems to protect the…
 3 of 5
Using Software to Increase Revenue & Profitability for Service…
Dexter Williams of ConnectWise presents at CI Summit about how…
 4 of 5
Why Synnex Selling Dell to Federal Customers Matters
IT distributor Synnex has added Dell Federal Solutions, providing…
 5 of 5
Dream Vision Short-Throw Laser Projector Produces 4,000 Lumens
Newly introduced UST-4000HDi laser projector from Dream Vision…
Would You Buy from Yourself?
Want your business to achieve its optimal level of success? There's one question you need to ask: would you buy from yourself?

Article


January 17, 2013 By Daniel L. Newman

Hey integrators, what if I told you there is a question about your business that you have to ask yourself if you ever want to achieve your optimal level of success?

Then, what if I told you I would be willing to bet that you don’t ask yourself this question today?

Would you want to know what the question is?

Of course you do ... and I’m going to tell you right now.

The question you must ask is, “Would you buy you?”

Either from you the business owner, you the sales person, or whatever role you serve in your organization. And don’t for a minute try to pass off that you aren’t in sales. If your work in any way whatsoever is felt by the customer, then you are part of the total customer experience.

Nevertheless, when you are head down day in and day out, leading your business, it is easy to get caught up in your world and lose sight of your competition, your customers, and what a true great customer experience looks like.

In today’s marketplace, more geographically diverse than ever, full of customers more educated (on products) than ever before, it takes a business more than ever before to deliver a great customer experience.

But just because it isn’t easy to deliver, it doesn’t mean you don’t have to do it.

In fact, this heightened awareness that consumers have has led to less patience and greater expectations than ever before. This, of course, is because options are becoming more available.

And don’t even think for a moment that you have some corner on the market. Even if you do at this very minute, it is only a matter of time before someone sees that as an opportunity to come in and pounce.

So stop and ask yourself this question early and often. If you were a consumer out in the marketplace and you were searching for the product or service that your company offers today, would you buy it from you? Even if you could get it anywhere else?

I, of course, am not naive enough to believe you represent the wants and needs of every consumer out there. However, knowing the ins and outs of your business, you truly understand the capabilities and the experience your company can deliver. With that knowledge you should be able to look hard at your organization and determine whether or not you are as competitive as you should be. This does require a certain objectivity, but nothing a business leader can’t accomplish if they put their mind to it.

So, would you buy you?

When you are able to say “yes” with conviction and not because it is your business, then you are in a great position (for now). If you aren’t able to say “yes” with confidence, then you know what you need to work toward. Either way, it is the continued ability to answer this question with “yes” that will lead you to continually delivering great results.

About the author

Daniel Newman is the Co-CEO of V3B and President of Broadsuite Media Group. Prior to this, Newman spent his entire career in various integration industry roles including CEO of United Visual, a 60-plus-year-old commercial integrator. A Part-time MBA instructor, he's also a contributing writer for Forbes, Entrepreneur, and The Huffington Post.
View all posts by Daniel L. Newman
Article Topics
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources



Recent comments

Jmanders—I take it’s been your experience that integrators sometimes (too often) take on jobs…

Posted by Tom LeBlanc on 2015 08 26 · commented on
'You’re Fired! Knowing When To Call It Quits With Clients, Part 1'.

We strive to be a good client (we actually like to think of ourselves as your partner in ensuring that we…

Posted by jmanders@holycross.edu on 2015 08 25 · commented on
'You’re Fired! Knowing When To Call It Quits With Clients, Part 1'.

Excellent Article

Posted by Troy on 2015 08 25 · commented on
'You’re Fired! Knowing When To Call It Quits With Clients, Part 1'.

This was an obscene waste of money that would have been put to better use in the community.
If you’re…

Posted by Ted Parnell-Best on 2015 08 21 · commented on
'Dallas Church Aquarium Featured on Animal Planet Series 'Tanked''.