Forget everything you know about ZeeVee’s products.

The HD distribution solution provider has taken an out-with-the-old, in-with-the-new approach to revamping its lineup, as Commercial Integrator learned prior to the InfoComm 2011 announcement.

Gone is the ZvBox 150, ZeeVee’s first HD Modulator/Encoder, which only offered 720p at 30 frames per second.

New are two products that CEO Vic Odryna expects to be all-star additions to the lineup.

The ZvBox 160 is a 720p 60 frames per second step up from the 150. Meanwhile, the ZvBox 180 is a 1080 step up from the company’s popular ZvBox 170.

The 160 is a component in ZeeVee’s new “HD Bridge Line,” which targets private cable operator deployments such as universities, hotels, health clubs and multi-dwelling unit communities. ZeeVee’s existing products were already used in these venues, Odryna says, but the new solutions are more efficient because eight channels can be loaded into a single 6RU rack kit preserving rack space and the price per channel is exceedingly low.

Meanwhile, ZeeVee has dropped dealer prices on the ZvBox 170 and ZvPro 280 by about 10 percent and 20 percent, respectively.

(Editor’s note: ZeeVee only shares dealer pricing; CI’s policy is not to publish dealer prices.)

What’s In It for Integrators?

Dropping the ZvBox 150 “sounds like simple news but it’s important and it was the right thing to do,” Odryna says.

From a business perspective, it couldn’t have been an easy decision because he says dealers consistently ordered the 150.

ZeeVee’s decided that the 150 wasn’t cutting the mustard and the ZvBox 160 is the result of that decision.

PHOTOS: See ZeeVee’s New Solutions

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About the author

Tom LeBlanc - Editor-in-Chief, CI, Tom

Tom has been covering electronics integration since 2003. Prior to being named editor-in-chief of CI, he was senior writer and managing editor of CE Pro. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Follow him on Twitter @leblanctom.

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